Heritage Distilling 加入了越来越多接受比特币作为支付方式的公司行列

Heritage Distilling 是最新一家将比特币融入其运营的公司，要么接受比特币作为支付方式，要么将其作为公司财务的一部分。

Craft spirits producer Heritage Distilling is now accepting Bitcoin (BTC) payments through its direct-to-consumer e-commerce platform.

精酿烈酒生产商 Heritage Distilling 现在通过其直接面向消费者的电子商务平台接受比特币 (BTC) 付款。

The move follows the creation of the company’s Technology and Cryptocurrency Committee, led by digital payments expert Matt Swann.

在此之前，该公司成立了由数字支付专家 Matt Swann 领导的技术和加密货币委员会。

Heritage’s policy highlights Bitcoin’s growing adoption among consumers, financial institutions, and policymakers. The company points to the Financial Accounting Standards Board’s 2023 policy change, which allows public companies to mark Bitcoin to fair value as an asset, making it more practical for corporate treasury management.

Heritage 的政策凸显了比特币在消费者、金融机构和政策制定者中日益普及。该公司指出，财务会计准则委员会 2023 年的政策变更允许上市公司将比特币作为资产以公允价值标记，使其对于企业财务管理更加实用。

The company also shares a different approach to managing Bitcoin price volatility, insisting that it offers protection that traditional Bitcoin investors lack when purchasing with fiat currency.

该公司还采用了不同的方法来管理比特币价格波动，坚称它提供了传统比特币投资者在使用法定货币购买时所缺乏的保护。

As a consumer product manufacturer, Heritage notes that its production margins provide a buffer against Bitcoin price fluctuations.

作为一家消费品制造商，Heritage 指出，其生产利润为比特币价格波动提供了缓冲。

“As a company producing goods for sale, acceptable margins between the retail price of our products and their cost of production are expected to offset potential fluctuations in the value of bitcoin we accept as payment,” CEO Justin Stiefel said Jan. 10 in a prepared statement.

首席执行官 Justin Stiefel 在 1 月 10 日准备好的一份报告中表示：“作为一家生产销售商品的公司，我们产品的零售价格与其生产成本之间的可接受的利润预计将抵消我们接受作为付款的比特币价值的潜在波动。”陈述。

Swann, who chairs the company’s Technology and Cryptocurrency Committee, will develop a formal Bitcoin Treasury Policy for board approval.

担任该公司技术和加密货币委员会主席的斯旺将制定正式的比特币财务政策以供董事会批准。

“The growth of bitcoin is still in its early stages, and the opportunity for companies to accept bitcoin as payment is substantial,” he added.

“比特币的增长仍处于早期阶段，公司接受比特币作为支付方式的机会很大，”他补充道。

The policy builds on recent developments in corporate Bitcoin adoption (i.e. MicroStrategy), as companies are adopting cryptocurrency for Treasury management and/or payment options. Here are several other notable examples in the food/beverage space:

该政策建立在企业比特币采用（即 MicroStrategy）的最新发展基础上，因为企业正在采用加密货币进行财务管理和/或支付选项。以下是食品/饮料领域的其他几个著名示例：

Steakholder Foods

牛排食品

Steakholder Foods Ltd., a company specializing in alternative protein production, announced in November that its board has approved the purchase of up to $1 million in Bitcoin or cryptocurrency tracking indices.

Steakholder Foods Ltd. 是一家专门生产替代蛋白质的公司，去年 11 月宣布，其董事会已批准购买最多 100 万美元的比特币或加密货币跟踪指数。

CEO Arik Kaufman explained the decision, citing the growing popularity of cryptocurrencies. “As demand for cryptocurrencies grows and their acceptance as an asset class increases, we believe Bitcoin, or a mix of cryptocurrencies, will be strong treasury reserve assets for the company,” he said.

首席执行官阿里克·考夫曼 (Arik Kaufman) 解释了这一决定，并提到了加密货币的日益普及。他表示：“随着对加密货币的需求增长以及它们作为资产类别的接受程度的提高，我们相信比特币或加密货币的组合将成为该公司强大的财务储备资产。”

Kaufman also pointed to recent developments like cryptocurrency exchange-traded funds (ETFs) and institutional investor interest as reasons for the move. “Cryptocurrencies could add value to our treasury strategy and act as a store of value,” he said.

考夫曼还指出，加密货币交易所交易基金（ETF）和机构投资者兴趣等近期发展是此举的原因。 “加密货币可以为我们的财务策略增加价值，并充当价值储存手段，”他说。

Based in Rehovot, Israel, Steakholder Foods focuses on sustainable food technology. The decision to invest in cryptocurrency reflects the company’s interest in new financial strategies beyond its core business.

Steakholder Foods 总部位于以色列雷霍沃特，专注于可持续食品技术。投资加密货币的决定反映了该公司对核心业务之外的新财务战略的兴趣。

Beck & Bulow

贝克和布洛

Beck & Bulow, a Santa Fe-based meat and seafood company, announced last April that it would start accepting Bitcoin as a payment method, both online and in-store. The move, described by the company as an “innovative step,” aims to enhance payment flexibility and promote financial independence for customers and employees.

总部位于圣达菲的肉类和海鲜公司 Beck & Bulow 去年四月宣布，将开始接受比特币作为在线和店内支付方式。该公司称此举为“创新一步”，旨在增强支付灵活性并促进客户和员工的财务独立。

Through an integration with IBEX, a third-party payment processor, customers can now purchase Beck & Bulow’s products using Bitcoin. But the company didn’t stop there. It also revealed plans to convert 20% of its assets into Bitcoin, citing the cryptocurrency’s potential as a reliable store of value. “We will also retain all Bitcoin payments received, reinforcing our confidence in Bitcoin’s long-term potential,” the company said in a statement.

通过与第三方支付处理器 IBEX 集成，客户现在可以使用比特币购买 Beck & Bulow 的产品。但该公司并没有就此止步。它还透露计划将其 20% 的资产转换为比特币，理由是加密货币具有作为可靠价值储存手段的潜力。该公司在一份声明中表示：“我们还将保留收到的所有比特币付款，增强我们对比特币长期潜力的信心。”

Beck & Bulow’s commitment to Bitcoin extends beyond payments and treasury. The company pledged to incorporate Bitcoin into its employee 401(k) program, offering staff a way to invest in the digital asset as part of their retirement planning.

Beck & Bulow 对比特币的承诺超出了支付和财务领域。该公司承诺将比特币纳入其员工 401(k) 计划，为员工提供一种投资数字资产的方式，作为退休计划的一部分。

This bold move places Beck & Bulow among a growing number of businesses adopting Bitcoin, not just as a payment method but also as a core component of their financial strategies. The company’s decision reflects confidence in the cryptocurrency’s role in fostering financial innovation and resilience.

这一大胆举措使 Beck & Bulow 成为越来越多采用比特币的企业之一，比特币不仅作为一种支付方式，而且作为其财务战略的核心组成部分。该公司的决定反映了对加密货币在促进金融创新和韧性方面作用的信心。

Chipotle

奇波特尔

Chipotle Mexican Grill is especially bullish on Bitcoin and digital currencies as part of its strategy to innovate and engage tech-savvy customers. The fast-casual restaurant chain accepts Bitcoin and other cryptocurrencies for in-store payments through Flexa, a digital payments platform. Customers can use Flexa-enabled apps like Gemini or SPEDN to make cryptocurrency payments seamlessly.

Chipotle Mexican Grill 特别看好比特币和数字货币，作为其创新和吸引精通技术的客户战略的一部分。这家休闲快餐连锁店接受比特币和其他加密货币通过数字支付平台 Flexa 进行店内支付。客户可以使用支持 Flexa 的应用程序（例如 Gemini 或 SPEDN）来无缝进行加密货币支付。

Chipotle has also leveraged cryptocurrency in its marketing campaigns, creating unique promotions to attract attention and reward customers. In April 2021, the company celebrated National Burrito Day by giving away $100,000 in Bitcoin. Participants guessed a six-digit passcode on a microsite for a chance to win. In July 2022, Chipotle ran another crypto-themed campaign, awarding over $200,000 in digital currencies through an interactive game. Of this, $35,000 in Bitcoin was split among six lucky winners.

Chipotle 还在其营销活动中利用了加密货币，推出独特的促销活动来吸引注意力并奖励顾客。 2021 年 4 月，该公司通过赠送 10 万美元的比特币来庆祝国家墨西哥卷饼日。参与者在微型网站上猜测六位数字的密码，就有机会获胜。 2022 年 7 月，Chipotle 开展了另一场加密货币主题活动，通过互动游戏奖励超过 20 万美元的数字货币。其中，35,000 美元的比特币分配给了六位幸运获奖者。

Chipotle’s digital innovation extends beyond cryptocurrencies. The company launched “Burrito Bucks,” its in-game currency on the Roblox platform, allowing players to exchange their Burrito Bucks for free entrée codes rede

Chipotle 的数字创新不仅仅局限于加密货币。该公司在 Roblox 平台上推出了“Burrito Bucks”，这是其游戏内货币，允许玩家用他们的 Burrito Bucks 兑换免费的主菜代码。