Heritage Distilling 加入了越來越多接受比特幣作為支付方式的公司行列

Heritage Distilling 是最新一家將比特幣融入其營運的公司，要么接受比特幣作為支付方式，要么將其作為公司財務的一部分。

Craft spirits producer Heritage Distilling is now accepting Bitcoin (BTC) payments through its direct-to-consumer e-commerce platform.

精釀烈酒生產商 Heritage Distilling 現在透過其直接面向消費者的電子商務平台接受比特幣 (BTC) 付款。

The move follows the creation of the company’s Technology and Cryptocurrency Committee, led by digital payments expert Matt Swann.

在此之前，該公司成立了由數位支付專家 Matt Swann 領導的技術和加密貨幣委員會。

Heritage’s policy highlights Bitcoin’s growing adoption among consumers, financial institutions, and policymakers. The company points to the Financial Accounting Standards Board’s 2023 policy change, which allows public companies to mark Bitcoin to fair value as an asset, making it more practical for corporate treasury management.

Heritage 的政策凸顯了比特幣在消費者、金融機構和政策制定者中日益普及。該公司指出，財務會計準則委員會 2023 年的政策變更允許上市公司將比特幣作為資產以公允價值標記，使其對於企業財務管理更加實用。

The company also shares a different approach to managing Bitcoin price volatility, insisting that it offers protection that traditional Bitcoin investors lack when purchasing with fiat currency.

該公司還採用了不同的方法來管理比特幣價格波動，堅稱它提供了傳統比特幣投資者在使用法定貨幣購買時所缺乏的保護。

As a consumer product manufacturer, Heritage notes that its production margins provide a buffer against Bitcoin price fluctuations.

作為消費品製造商，Heritage 指出，其生產利潤為比特幣價格波動提供了緩衝。

“As a company producing goods for sale, acceptable margins between the retail price of our products and their cost of production are expected to offset potential fluctuations in the value of bitcoin we accept as payment,” CEO Justin Stiefel said Jan. 10 in a prepared statement.

執行長Justin Stiefel 在1 月10 日準備好的一份報告中表示：「作為一家生產銷售商品的公司，我們產品的零售價格與其生產成本之間的可接受的利潤預計將抵消我們接受作為付款的比特幣價值的潛在波動。

Swann, who chairs the company’s Technology and Cryptocurrency Committee, will develop a formal Bitcoin Treasury Policy for board approval.

擔任該公司技術和加密貨幣委員會主席的斯旺將制定正式的比特幣財務政策以供董事會批准。

“The growth of bitcoin is still in its early stages, and the opportunity for companies to accept bitcoin as payment is substantial,” he added.

「比特幣的成長仍處於早期階段，公司接受比特幣作為支付方式的機會很大，」他補充道。

The policy builds on recent developments in corporate Bitcoin adoption (i.e. MicroStrategy), as companies are adopting cryptocurrency for Treasury management and/or payment options. Here are several other notable examples in the food/beverage space:

該政策建立在企業比特幣採用（即 MicroStrategy）的最新發展基礎上，因為企業正在採用加密貨幣進行財務管理和/或付款選項。以下是食品/飲料領域的其他幾個著名範例：

Steakholder Foods

牛排食品

Steakholder Foods Ltd., a company specializing in alternative protein production, announced in November that its board has approved the purchase of up to $1 million in Bitcoin or cryptocurrency tracking indices.

Steakholder Foods Ltd. 是一家專門生產替代蛋白質的公司，去年 11 月宣布，其董事會已批准購買最多 100 萬美元的比特幣或加密貨幣追蹤指數。

CEO Arik Kaufman explained the decision, citing the growing popularity of cryptocurrencies. “As demand for cryptocurrencies grows and their acceptance as an asset class increases, we believe Bitcoin, or a mix of cryptocurrencies, will be strong treasury reserve assets for the company,” he said.

執行長阿里克·考夫曼 (Arik Kaufman) 解釋了這一決定，並指出加密貨幣日益普及。他表示：“隨著對加密貨幣的需求增長以及它們作為資產類別的接受程度的提高，我們相信比特幣或加密貨幣的組合將成為公司強大的財務儲備資產。”

Kaufman also pointed to recent developments like cryptocurrency exchange-traded funds (ETFs) and institutional investor interest as reasons for the move. “Cryptocurrencies could add value to our treasury strategy and act as a store of value,” he said.

考夫曼也指出，加密貨幣交易所交易基金（ETF）和機構投資者興趣等近期發展是此舉的原因。 「加密貨幣可以為我們的財務策略增加價值，並充當價值儲存手段，」他說。

Based in Rehovot, Israel, Steakholder Foods focuses on sustainable food technology. The decision to invest in cryptocurrency reflects the company’s interest in new financial strategies beyond its core business.

Steakholder Foods 總部位於以色列雷霍沃特，專注於永續食品技術。投資加密貨幣的決定反映了該公司對核心業務以外的新財務策略的興趣。

Beck & Bulow

貝克和布洛

Beck & Bulow, a Santa Fe-based meat and seafood company, announced last April that it would start accepting Bitcoin as a payment method, both online and in-store. The move, described by the company as an “innovative step,” aims to enhance payment flexibility and promote financial independence for customers and employees.

總部位於聖塔菲的肉類和海鮮公司 Beck & Bulow 去年四月宣布，將開始接受比特幣作為線上和店內支付方式。該公司稱此舉為“創新一步”，旨在增強支付靈活性並促進客戶和員工的財務獨立。

Through an integration with IBEX, a third-party payment processor, customers can now purchase Beck & Bulow’s products using Bitcoin. But the company didn’t stop there. It also revealed plans to convert 20% of its assets into Bitcoin, citing the cryptocurrency’s potential as a reliable store of value. “We will also retain all Bitcoin payments received, reinforcing our confidence in Bitcoin’s long-term potential,” the company said in a statement.

透過與第三方支付處理器 IBEX 集成，客戶現在可以使用比特幣購買 Beck & Bulow 的產品。但該公司並沒有就此止步。它還透露計劃將其 20% 的資產轉換為比特幣，理由是加密貨幣具有作為可靠價值儲存手段的潛力。該公司在一份聲明中表示：“我們還將保留收到的所有比特幣付款，增強我們對比特幣長期潛力的信心。”

Beck & Bulow’s commitment to Bitcoin extends beyond payments and treasury. The company pledged to incorporate Bitcoin into its employee 401(k) program, offering staff a way to invest in the digital asset as part of their retirement planning.

Beck & Bulow 對比特幣的承諾超越了支付和財務領域。該公司承諾將比特幣納入其員工 401(k) 計劃，為員工提供一種投資數位資產的方式，作為退休計劃的一部分。

This bold move places Beck & Bulow among a growing number of businesses adopting Bitcoin, not just as a payment method but also as a core component of their financial strategies. The company’s decision reflects confidence in the cryptocurrency’s role in fostering financial innovation and resilience.

這一大膽舉措使 Beck & Bulow 成為越來越多採用比特幣的企業之一，比特幣不僅作為一種支付方式，而且作為其財務策略的核心組成部分。該公司的決定反映了對加密貨幣在促進金融創新和韌性方面作用的信心。

Chipotle

奇波特爾

Chipotle Mexican Grill is especially bullish on Bitcoin and digital currencies as part of its strategy to innovate and engage tech-savvy customers. The fast-casual restaurant chain accepts Bitcoin and other cryptocurrencies for in-store payments through Flexa, a digital payments platform. Customers can use Flexa-enabled apps like Gemini or SPEDN to make cryptocurrency payments seamlessly.

Chipotle Mexican Grill 特別看好比特幣和數位貨幣，作為其創新和吸引精通技術的客戶策略的一部分。這家休閒快餐連鎖店接受比特幣和其他加密貨幣透過數位支付平台 Flexa 進行店內支付。客戶可以使用支援 Flexa 的應用程式（例如 Gemini 或 SPEDN）無縫地進行加密貨幣支付。

Chipotle has also leveraged cryptocurrency in its marketing campaigns, creating unique promotions to attract attention and reward customers. In April 2021, the company celebrated National Burrito Day by giving away $100,000 in Bitcoin. Participants guessed a six-digit passcode on a microsite for a chance to win. In July 2022, Chipotle ran another crypto-themed campaign, awarding over $200,000 in digital currencies through an interactive game. Of this, $35,000 in Bitcoin was split among six lucky winners.

Chipotle 還在其行銷活動中利用了加密貨幣，推出獨特的促銷活動來吸引註意力並獎勵顧客。 2021 年 4 月，該公司透過贈送 10 萬美元的比特幣來慶祝國家墨西哥捲餅日。參與者在微型網站上猜測六位數的密碼，就有機會獲勝。 2022 年 7 月，Chipotle 開展了另一場加密貨幣主題活動，透過互動遊戲獎勵超過 20 萬美元的數位貨幣。其中，35,000 美元的比特幣分配給了六位幸運獲獎者。

Chipotle’s digital innovation extends beyond cryptocurrencies. The company launched “Burrito Bucks,” its in-game currency on the Roblox platform, allowing players to exchange their Burrito Bucks for free entrée codes rede

Chipotle 的數位創新不僅限於加密貨幣。該公司在 Roblox 平台上推出了“Burrito Bucks”，這是其遊戲內貨幣，允許玩家用他們的 Burrito Bucks 兌換免費的主菜代碼。