当有利益的朋友在2020年爆发出加密意识时，正是这种诱发FOMO的项目立即引起人们的谈话。

在每个人都被锁定并渴望连接的时候出现，它充满了空白，并表明加密货币可以使人们真正地团结在一起。

When Friends With Benefits burst into crypto consciousness in 2020, it was the kind of FOMO-inducing project that immediately had people talking.

当有利益的朋友在2020年爆发出加密意识时，正是这种诱发FOMO的项目立即引起人们的谈话。

With a wink-wink, sexy name and members including musicians Erykah Badu and Azealia Banks, it was a club that many wanted to be a part of. Emerging at a time when everyone was locked down and hankering for connection, it filled a void and showed that crypto could bring people together for real. About 6,000 bought into the token (becoming members) and chapters sprouted up all over the world, centering on hipster-tech hubs like LA and NYC.

凭借眨眼，性感的名字和包括音乐家Erykah Badu和Azealia Banks在内的成员，这是许多人想加入的俱乐部。在每个人都被锁定并渴望连接的时候出现，它充满了空白，并表明加密货币可以使人们真正地团结在一起。大约有6,000个被购买的代币（成为成员），并以洛杉矶和纽约这样的时髦技术枢纽为中心。

The New York Times, as it tends to do with crypto, gently mocked the idea. A 2022 profile opened with an anecdote about members developing a “flavored, sparkling yerba maté” with a coffee company. “It makes your soda $6 instead of $2,” said one member. The inference was clear: this was crypto kids with ideas, disposable income, plenty of time on their hands and not much to show for it.

《纽约时报》倾向于与加密货币一起嘲笑这个想法。 2022年的个人资料开头，讲述了成员与一家咖啡公司一起开发“风味，闪闪发光的YerbaMaté”的轶事。一位成员说：“这使您的苏打水$ 6而不是2美元。”推论很明确：这是加密儿童，有想法，可支配收入，足够的时间在他们手上，也没有太多的表现。

Still, the New York Times hit on what was definitely new about FWB. It called the group — which was mostly formed on Discord — a “decentralized Soho House” and “a V.I.P. lounge for crypto’s creative class.” It was tokenizing a community (with a DAO) in a way that proved you could create something valuable IRL as much as online. The NYT said the group had raised $10 million from investors and that, after a funding round led by Andreessen Horowitz, it was valued at $100 million.

尽管如此，《纽约时报》还是FWB的新事物。它称该团体主要是在不和谐之下形成的，这是一个“分散的Soho House”和“ Crypto创意班的VIP休息室”。它以一种证明您可以在线创建有价值的IRL的方式来使一个社区（带有DAO）对此进​​行化。纽约时报说，该集团已经从投资者那里筹集了1000万美元，在由安德森·霍洛维茨（Andreessen Horowitz）领导的一轮融资之后，它的价值为1亿美元。

It wasn’t clear what FWB did exactly. Sure, it was good at organizing cool events around the world. It was good at building community, generating FOMO through the media and boosting its token price. But after that? TBD.

目前尚不清楚FWB到底做了什么。当然，它擅长整理世界各地的酷炫活动。它擅长建立社区，通过媒体产生FOMO并提高其代币价格。但是之后呢？ TBD。

“The original model was just a group chat with a token. The benefits at that time were just alpha,” CEO Greg Bresnitz said in an interview.

首席执行官格雷格·布雷斯尼茨（Greg Bresnitz）在接受采访时说：“最初的模型只是与一个令牌的小组聊天。当时的好处只是阿尔法。”

Fast forward to 2025, following FTX and The Crash, FWB looks like a more serious outfit. Today, it’s focused on building products that people actually want to use and has hopes to broaden Web3 beyond specialized financial products. Less yerba maté, more in-the-weeds innovation in music, film and culture.

快进到2025年，在FTX和崩溃之后，FWB看起来更加严肃。如今，它的重点是建造人们真正想使用的产品，并希望将Web3扩大到专业金融产品之外。少YerbaMaté，更多的音乐，电影和文化创新。

“This is a good inflection point for the industry. We have the opportunity to encourage a new wave of builders to the space. Making that vision and the pie bigger is incredibly important. We’ve done really well in the physical world. Now we’re focused on the revitalization of the online world and bringing that value back.”

“这对行业来说是一个很好的拐点。我们有机会鼓励新的建筑商进入该空间。使该愿景和更大的景色变得非常重要。我们在物理世界中做得非常好。现在，我们专注于振兴在线世界并带回该价值。”

This week, FWB announced Friends With Builders, a cohort-based building program that’s partnered with AWS, Alchemy, ThirdWeb, QuickNode, Akave, Filecoin, Base, World and several others. The idea is to invite creative technologists to work collectively quarter-by-quarter on early-stage projects, using tools provided by the partners. The first cohort (application deadline: April 28) will be focused on developing products around AI agents.

本周，FWB宣布与Builders的朋友，这是一项基于同类的建筑计划，该计划与AWS，Alchemy，ThixtWeb，QuickNode，Akave，Filecoin，Filecoin，Base，World，World等合作。这个想法是邀请创意技术人员使用合作伙伴提供的工具在早期项目上共同开展四分之一季度的工作。第一个队列（申请截止日期：4月28日）将集中于在AI代理周围开发产品。

Bresnitz stresses that Friends With Builders is definitely not a hackathon.

布雷斯尼茨强调，与建筑商的朋友绝对不是黑客马拉松。

“The general model of the hackathon doesn’t work. You get eight hours at a conference, 48 hours to build it and then get the prize money. That only speaks to a certain type of builder who can work intensively over 48 hours,” Bresnitz said.

布雷斯尼茨说：“黑客马拉松的一般模型无效。在一次会议上有八个小时的时间，48小时来建造它，然后获得奖金。这只会与某种类型的建筑商说话，他们可以在48小时内进行密切工作。”

With Friends With Builders, the reward is the developed product, not the prize and gong given out by the hackathon organizers. It’s also focused on products where the Web 3 technology is under the hood, rather than the thing itself.

与建筑商的朋友，奖励是发达的产品，而不是黑客马拉松组织者提供的奖品和锣。它还专注于Web 3技术在引擎盖下而不是事物本身的产品上。

“Someone could come in and build the 700th DeFi platform and we’re not going to stop them. They totally can. That’s great. But, for me, personally, what I believe the industry needs is to bundle all this up into something that feels totally normal,” Bresnitz said.

布雷斯尼茨说：“有人可以进来建立第700 fefi平台，我们不会阻止他们。他们完全可以。但是，对我而言，我个人认为，我相信这个行业需要将所有这些捆绑到完全正常的东西中。”

He points to projects like Blackbird, the restaurant loyalty app, as an example of the type of product Friends With Builders wants to incubate. Blackbird is useful and has mainstream appeal, and the crypto element (it has a cryptocurrency called FLY) is de-emphasized. The point is utility, not that it’s crypto.

他指出了餐厅忠诚度应用Blackbird之类的项目，以建造者想要孵化的产品朋友的类型为例。黑鸟很有用，具有主流吸引力，而加密元素（具有加密货币称为飞行）。关键是实用性，不是它是加密货币。

“We need a new type of person in this space. The persona of FWB has always been creative technologist. These are people who understand what people want and they’re looking for technology to support that. That’s different from what we see oftentimes [in crypto], which is ‘we built a hammer that’s also a screwdriver, who wants it?’”

“我们需要在这个空间中的一种新型人。FWB的角色一直是创造性的技术学家。这些人了解人们想要什么，并且正在寻找技术来支持这一点。这与我们经常看到的（在加密货币中）不同，这是'我们建造了锤子，也是一个螺丝刀，谁想要它？””

Bresnitz argues that crypto has created great tooling infrastructure for builders. Now it needs to develop products that de

布雷斯尼茨（Bresnitz）认为，加密货币为建筑商创建了出色的工具基础架构。现在它需要开发DE的产品