當有利益的朋友在2020年爆發出加密意識時，正是這種誘發FOMO的項目立即引起人們的談話。

在每個人都被鎖定並渴望連接的時候出現，它充滿了空白，並表明加密貨幣可以使人們真正地團結在一起。

When Friends With Benefits burst into crypto consciousness in 2020, it was the kind of FOMO-inducing project that immediately had people talking.

當有利益的朋友在2020年爆發出加密意識時，正是這種誘發FOMO的項目立即引起人們的談話。

With a wink-wink, sexy name and members including musicians Erykah Badu and Azealia Banks, it was a club that many wanted to be a part of. Emerging at a time when everyone was locked down and hankering for connection, it filled a void and showed that crypto could bring people together for real. About 6,000 bought into the token (becoming members) and chapters sprouted up all over the world, centering on hipster-tech hubs like LA and NYC.

憑藉眨眼，性感的名字和包括音樂家Erykah Badu和Azealia Banks在內的成員，這是許多人想加入的俱樂部。在每個人都被鎖定並渴望連接的時候出現，它充滿了空白，並表明加密貨幣可以使人們真正地團結在一起。大約有6,000個被購買的代幣（成為成員），並以洛杉磯和紐約這樣的時髦技術樞紐為中心。

The New York Times, as it tends to do with crypto, gently mocked the idea. A 2022 profile opened with an anecdote about members developing a “flavored, sparkling yerba maté” with a coffee company. “It makes your soda $6 instead of $2,” said one member. The inference was clear: this was crypto kids with ideas, disposable income, plenty of time on their hands and not much to show for it.

《紐約時報》傾向於與加密貨幣一起嘲笑這個想法。 2022年的個人資料開頭，講述了成員與一家咖啡公司一起開發“風味，閃閃發光的YerbaMaté”的軼事。一位成員說：“這使您的蘇打水$ 6而不是2美元。”推論很明確：這是加密兒童，有想法，可支配收入，足夠的時間在他們手上，也沒有太多的表現。

Still, the New York Times hit on what was definitely new about FWB. It called the group — which was mostly formed on Discord — a “decentralized Soho House” and “a V.I.P. lounge for crypto’s creative class.” It was tokenizing a community (with a DAO) in a way that proved you could create something valuable IRL as much as online. The NYT said the group had raised $10 million from investors and that, after a funding round led by Andreessen Horowitz, it was valued at $100 million.

儘管如此，《紐約時報》還是FWB的新事物。它稱該團體主要是在不和諧之下形成的，這是一個“分散的Soho House”和“ Crypto創意班的VIP休息室”。它以一種證明您可以在線創建有價值的IRL的方式來使一個社區（帶有DAO）對此進​​行化。紐約時報說，該集團已經從投資者那裡籌集了1000萬美元，在由安德森·霍洛維茨（Andreessen Horowitz）領導的一輪融資之後，它的價值為1億美元。

It wasn’t clear what FWB did exactly. Sure, it was good at organizing cool events around the world. It was good at building community, generating FOMO through the media and boosting its token price. But after that? TBD.

目前尚不清楚FWB到底做了什麼。當然，它擅長整理世界各地的酷炫活動。它擅長建立社區，通過媒體產生FOMO並提高其代幣價格。但是之後呢？ TBD。

“The original model was just a group chat with a token. The benefits at that time were just alpha,” CEO Greg Bresnitz said in an interview.

首席執行官格雷格·布雷斯尼茨（Greg Bresnitz）在接受采訪時說：“最初的模型只是與一個令牌的小組聊天。當時的好處只是阿爾法。”

Fast forward to 2025, following FTX and The Crash, FWB looks like a more serious outfit. Today, it’s focused on building products that people actually want to use and has hopes to broaden Web3 beyond specialized financial products. Less yerba maté, more in-the-weeds innovation in music, film and culture.

快進到2025年，在FTX和崩潰之後，FWB看起來更加嚴肅。如今，它的重點是建造人們真正想使用的產品，並希望將Web3擴大到專業金融產品之外。少YerbaMaté，更多的音樂，電影和文化創新。

“This is a good inflection point for the industry. We have the opportunity to encourage a new wave of builders to the space. Making that vision and the pie bigger is incredibly important. We’ve done really well in the physical world. Now we’re focused on the revitalization of the online world and bringing that value back.”

“這對行業來說是一個很好的拐點。我們有機會鼓勵新的建築商進入該空間。使該願景和更大的景色變得非常重要。我們在物理世界中做得非常好。現在，我們專注於振興在線世界並帶回該價值。”

This week, FWB announced Friends With Builders, a cohort-based building program that’s partnered with AWS, Alchemy, ThirdWeb, QuickNode, Akave, Filecoin, Base, World and several others. The idea is to invite creative technologists to work collectively quarter-by-quarter on early-stage projects, using tools provided by the partners. The first cohort (application deadline: April 28) will be focused on developing products around AI agents.

本週，FWB宣布與Builders的朋友，這是一項基於同類的建築計劃，該計劃與AWS，Alchemy，ThixtWeb，QuickNode，Akave，Filecoin，Filecoin，Base，World，World等合作。這個想法是邀請創意技術人員使用合作夥伴提供的工具在早期項目上共同開展四分之一季度的工作。第一個隊列（申請截止日期：4月28日）將集中於在AI代理周圍開發產品。

Bresnitz stresses that Friends With Builders is definitely not a hackathon.

布雷斯尼茨強調，與建築商的朋友絕對不是黑客馬拉松。

“The general model of the hackathon doesn’t work. You get eight hours at a conference, 48 hours to build it and then get the prize money. That only speaks to a certain type of builder who can work intensively over 48 hours,” Bresnitz said.

布雷斯尼茨說：“黑客馬拉鬆的一般模型無效。在一次會議上有八個小時的時間，48小時來建造它，然後獲得獎金。這只會與某種類型的建築商說話，他們可以在48小時內進行密切工作。”

With Friends With Builders, the reward is the developed product, not the prize and gong given out by the hackathon organizers. It’s also focused on products where the Web 3 technology is under the hood, rather than the thing itself.

與建築商的朋友，獎勵是發達的產品，而不是黑客馬拉松組織者提供的獎品和鑼。它還專注於Web 3技術在引擎蓋下而不是事物本身的產品上。

“Someone could come in and build the 700th DeFi platform and we’re not going to stop them. They totally can. That’s great. But, for me, personally, what I believe the industry needs is to bundle all this up into something that feels totally normal,” Bresnitz said.

布雷斯尼茨說：“有人可以進來建立第700 fefi平台，我們不會阻止他們。他們完全可以。但是，對我而言，我個人認為，我相信這個行業需要將所有這些捆綁到完全正常的東西中。”

He points to projects like Blackbird, the restaurant loyalty app, as an example of the type of product Friends With Builders wants to incubate. Blackbird is useful and has mainstream appeal, and the crypto element (it has a cryptocurrency called FLY) is de-emphasized. The point is utility, not that it’s crypto.

他指出了餐廳忠誠度應用Blackbird之類的項目，以建造者想要孵化的產品朋友的類型為例。黑鳥很有用，具有主流吸引力，而加密元素（具有加密貨幣稱為飛行）。關鍵是實用性，不是它是加密貨幣。

“We need a new type of person in this space. The persona of FWB has always been creative technologist. These are people who understand what people want and they’re looking for technology to support that. That’s different from what we see oftentimes [in crypto], which is ‘we built a hammer that’s also a screwdriver, who wants it?’”

“我們需要在這個空間中的一種新型人。FWB的角色一直是創造性的技術學家。這些人了解人們想要什麼，並且正在尋找技術來支持這一點。這與我們經常看到的（在加密貨幣中）不同，這是'我們建造了錘子，也是一個螺絲刀，誰想要它？””

Bresnitz argues that crypto has created great tooling infrastructure for builders. Now it needs to develop products that de

布雷斯尼茨（Bresnitz）認為，加密貨幣為建築商創建了出色的工具基礎架構。現在它需要開發DE的產品