区块链游戏在 2025 年面临多项挑战，包括维持玩家参与度和建立可持续的游戏内经济

区块链游戏公司 Seraph 首席执行官 Tobin Kuo 告诉 Cointelegraph，维持玩家参与、采用新技术和建立可持续的游戏内经济是 GameFi 保持生存必须克服的障碍。

Blockchain gaming encountered several challenges in 2025, including sustaining player engagement, adopting new technologies, and building sustainable in-game economies, according to Tobin Kuo, CEO of blockchain gaming company Seraph.

区块链游戏公司 Seraph 首席执行官 Tobin Kuo 表示，区块链游戏在 2025 年遇到了多项挑战，包括维持玩家参与度、采用新技术以及建立可持续的游戏内经济。

In an interview with Cointelegraph, Kuo highlighted the importance of keeping players engaged beyond the initial hype. He stated that over 60% of players disengaged from Web3 games after only 30 days.

在接受 Cointelegraph 采访时，郭强调了让玩家在最初的炒作之外保持参与度的重要性。他表示，仅仅 30 天后，超过 60% 的玩家就脱离了 Web3 游戏。

According to the CEO, a lack of long-term incentives and poor gameplay mechanics were key factors contributing to the sustainability challenges in Web3 gaming.

首席执行官表示，缺乏长期激励和糟糕的游戏机制是 Web3 游戏面临可持续性挑战的关键因素。

“The gameplay loops in most Web3 games are not engaging enough to sustain players for the long term,” Kuo told Cointelegraph.

Kuo 告诉 Cointelegraph：“大多数 Web3 游戏的游戏循环不够吸引人，无法长期吸引玩家。”

Building better blockchain games in 2025 also involved integrating new technologies such as generative AI to enhance player experiences.

到 2025 年打造更好的区块链游戏还需要集成生成式人工智能等新技术，以增强玩家体验。

Kuo mentioned that GameFi projects that failed to integrate nascent tech typically recorded 30%-40% reductions in player retention compared to projects embracing new technologies.

Kuo 提到，与采用新技术的项目相比，未能整合新兴技术的 GameFi 项目的玩家保留率通常会降低 30%-40%。

“Integrating new tech allows projects to build more engaging and fun games, which ultimately leads to better player retention,” the Seraph CEO said.

“整合新技术可以让项目开发出更具吸引力和乐趣的游戏，最终提高玩家保留率，”Seraph 首席执行官表示。

Building sustainable in-game economies

建立可持续的游戏内经济

Another challenge in 2025 was building sustainable in-game economies, Kuo noted. He explained that unstable economies could lead to project insolvency.

Kuo 指出，2025 年的另一个挑战是建立可持续的游戏内经济。他解释说，不稳定的经济可能导致项目破产。

“Building sustainable token models for Web3 games that control inflation and feature data-driven player rewards was key to maintaining player retention,” the CEO stated.

“为 Web3 游戏构建可持续的代币模型，控制通货膨胀并以数据驱动的玩家奖励为特色，是维持玩家保留率的关键，”首席执行官表示。

According to Kuo, unsustainable token models and poor game design led to a decline in active users for several Web3 games despite massive user acquisition campaigns.

Kuo 表示，尽管开展了大规模的用户获取活动，但不可持续的代币模型和糟糕的游戏设计导致一些 Web3 游戏的活跃用户数量下降。

“Clicker games like Hamster Kombat are a prime example. Hamster Kombat captured headlines in July after the game surpassed 300 million users in less than five months,” he said.

“像仓鼠快打这样的点击游戏就是一个很好的例子。 《Hamster Kombat》在不到 5 个月的时间里用户数量就突破了 3 亿，成为 7 月份的头条新闻。”

“However, the game experienced an 86% reduction in active users following a token airdrop, which was considered the largest in crypto history.”

“然而，在代币空投之后，该游戏的活跃用户减少了 86%，这被认为是加密货币历史上最大的一次。”

As of November, the game only had 41 million players compared to the 300 million peak levels recorded during the summer.

截至 11 月，该游戏的玩家人数仅为 4100 万，而夏季玩家人数峰值为 3 亿。

State of the blockchain gaming industry in 2024

2024年区块链游戏行业状况

The Blockchain Game Alliance (BGA) recently released its 2024 State of the Industry Report, which included insights from 623 professionals in the Web3 gaming industry.

区块链游戏联盟 (BGA) 最近发布了 2024 年行业状况报告，其中包含来自 Web3 游戏行业 623 名专业人士的见解。

The report highlighted several challenges in onboarding new players to Web3 games, with around 53% of respondents indicating poor user experience (UX) and complex user interfaces (UI) as major pain points.

该报告强调了吸引新玩家加入 Web3 游戏的几个挑战，约 53% 的受访者表示用户体验 (UX) 不佳和用户界面 (UI) 复杂是主要痛点。

An earlier report from the BGA revealed that 10% of users were put off by Web3 gaming due to the complexities involved in setting up a crypto wallet.

BGA 早些时候的一份报告显示，由于设置加密钱包的复杂性，10% 的用户对 Web3 游戏望而却步。

During a panel at the Blockchain Futurist Conference in August, Long Do, CEO of Anomaly Games, emphasized the importance of abstracting away blockchain features so that players were not aware they were interacting on-chain. This strategy, according to Do, was crucial for driving adoption.

在 8 月份的区块链未来主义者大会上的一次小组讨论中，Anomaly Games 首席执行官 Long Do 强调了抽象区块链功能的重要性，这样玩家就不会意识到他们正在链上进行交互。 Do 表示，这一策略对于推动采用至关重要。

The BGA’s 2024 report also showed that 33% of respondents said poor gameplay experiences were one of the top three challenges currently facing the industry.

BGA 2024 年报告还显示，33% 的受访者表示，糟糕的游戏体验是该行业目前面临的三大挑战之一。

A OnePoll survey conducted earlier in 2024, polling over 2,000 adults, found that the majority of gamers polled were unaware of blockchain gaming.

OnePoll 于 2024 年早些时候进行的一项调查对 2,000 多名成年人进行了调查，发现大多数接受调查的游戏玩家并不了解区块链游戏。

According to the survey, 52% of respondents did not know what blockchain games are, and another 32% indicated they heard of blockchain games but never played one.

调查显示，52%的受访者不知道什么是区块链游戏，另有32%的受访者表示听说过区块链游戏但从未玩过。