區塊鏈遊戲在 2025 年面臨多項挑戰，包括維持玩家參與度和建立可持續的遊戲內經濟

區塊鏈遊戲公司 Seraph 執行長 Tobin Kuo 告訴 Cointelegraph，維持玩家參與、採用新技術和建立可持續的遊戲內經濟是 GameFi 維持生存必須克服的障礙。

Blockchain gaming encountered several challenges in 2025, including sustaining player engagement, adopting new technologies, and building sustainable in-game economies, according to Tobin Kuo, CEO of blockchain gaming company Seraph.

區塊鏈遊戲公司 Seraph 執行長 Tobin Kuo 表示，區塊鏈遊戲在 2025 年遇到了多項挑戰，包括維持玩家參與度、採用新技術以及建立可持續的遊戲內經濟。

In an interview with Cointelegraph, Kuo highlighted the importance of keeping players engaged beyond the initial hype. He stated that over 60% of players disengaged from Web3 games after only 30 days.

在接受 Cointelegraph 採訪時，郭強調了讓玩家在最初的炒作之外保持參與度的重要性。他表示，僅僅 30 天后，超過 60% 的玩家就脫離了 Web3 遊戲。

According to the CEO, a lack of long-term incentives and poor gameplay mechanics were key factors contributing to the sustainability challenges in Web3 gaming.

執行長表示，缺乏長期激勵和糟糕的遊戲機制是 Web3 遊戲面臨永續性挑戰的關鍵因素。

“The gameplay loops in most Web3 games are not engaging enough to sustain players for the long term,” Kuo told Cointelegraph.

Kuo 告訴 Cointelegraph：“大多數 Web3 遊戲的遊戲循環不夠吸引人，無法長期吸引玩家。”

Building better blockchain games in 2025 also involved integrating new technologies such as generative AI to enhance player experiences.

到 2025 年打造更好的區塊鏈遊戲還需要整合生成式人工智慧等新技術，以增強玩家體驗。

Kuo mentioned that GameFi projects that failed to integrate nascent tech typically recorded 30%-40% reductions in player retention compared to projects embracing new technologies.

Kuo 提到，與採用新技術的專案相比，未能整合新興技術的 GameFi 專案的玩家保留率通常會降低 30%-40%。

“Integrating new tech allows projects to build more engaging and fun games, which ultimately leads to better player retention,” the Seraph CEO said.

「整合新技術可以讓專案開發出更具吸引力和樂趣的遊戲，最終提高玩家保留率，」Seraph 執行長表示。

Building sustainable in-game economies

建立可持續的遊戲內經濟

Another challenge in 2025 was building sustainable in-game economies, Kuo noted. He explained that unstable economies could lead to project insolvency.

Kuo 指出，2025 年的另一個挑戰是建立可持續的遊戲內經濟。他解釋說，不穩定的經濟可能導致專案破產。

“Building sustainable token models for Web3 games that control inflation and feature data-driven player rewards was key to maintaining player retention,” the CEO stated.

「為 Web3 遊戲建立可持續的代幣模型，控制通貨膨脹並以數據驅動的玩家獎勵為特色，是維持玩家保留率的關鍵，」執行長表示。

According to Kuo, unsustainable token models and poor game design led to a decline in active users for several Web3 games despite massive user acquisition campaigns.

Kuo 表示，儘管開展了大規模的用戶獲取活動，但不可持續的代幣模型和糟糕的遊戲設計導致一些 Web3 遊戲的活躍用戶數量下降。

“Clicker games like Hamster Kombat are a prime example. Hamster Kombat captured headlines in July after the game surpassed 300 million users in less than five months,” he said.

「像倉鼠快打這樣的點擊遊戲就是一個很好的例子。 《Hamster Kombat》在不到 5 個月的時間裡用戶數量就突破了 3 億，成為 7 月份的頭條新聞。

“However, the game experienced an 86% reduction in active users following a token airdrop, which was considered the largest in crypto history.”

「然而，在代幣空投之後，該遊戲的活躍用戶減少了 86%，這被認為是加密貨幣歷史上最大的一次。”

As of November, the game only had 41 million players compared to the 300 million peak levels recorded during the summer.

截至 11 月，該遊戲的玩家人數僅為 4,100 萬，而夏季玩家人數高峰為 3 億。

State of the blockchain gaming industry in 2024

2024年區塊鏈遊戲產業狀況

The Blockchain Game Alliance (BGA) recently released its 2024 State of the Industry Report, which included insights from 623 professionals in the Web3 gaming industry.

區塊鏈遊戲聯盟 (BGA) 最近發布了 2024 年行業狀況報告，其中包含來自 Web3 遊戲行業 623 名專業人士的見解。

The report highlighted several challenges in onboarding new players to Web3 games, with around 53% of respondents indicating poor user experience (UX) and complex user interfaces (UI) as major pain points.

該報告強調了吸引新玩家加入 Web3 遊戲的幾個挑戰，約 53% 的受訪者表示使用者體驗 (UX) 不佳和使用者介面 (UI) 複雜度是主要痛點。

An earlier report from the BGA revealed that 10% of users were put off by Web3 gaming due to the complexities involved in setting up a crypto wallet.

BGA 早些時候的一份報告顯示，由於設定加密錢包的複雜性，10% 的用戶對 Web3 遊戲望而卻步。

During a panel at the Blockchain Futurist Conference in August, Long Do, CEO of Anomaly Games, emphasized the importance of abstracting away blockchain features so that players were not aware they were interacting on-chain. This strategy, according to Do, was crucial for driving adoption.

在 8 月的區塊鏈未來主義者大會上的一次小組討論中，Anomaly Games 執行長 Long Do 強調了抽象區塊鏈功能的重要性，這樣玩家就不會意識到他們正在鏈上進行互動。 Do 表示，這項策略對於推動採用至關重要。

The BGA’s 2024 report also showed that 33% of respondents said poor gameplay experiences were one of the top three challenges currently facing the industry.

BGA 2024 年報告也顯示，33% 的受訪者表示，糟糕的遊戲體驗是該產業目前面臨的三大挑戰之一。

A OnePoll survey conducted earlier in 2024, polling over 2,000 adults, found that the majority of gamers polled were unaware of blockchain gaming.

OnePoll 在 2024 年初進行的一項調查對 2,000 多名成年人進行了調查，發現大多數受訪的玩家並不了解區塊鏈遊戲。

According to the survey, 52% of respondents did not know what blockchain games are, and another 32% indicated they heard of blockchain games but never played one.

調查顯示，52%的受訪者不知道什麼是區塊鏈遊戲，另有32%的受訪者表示聽過區塊鏈遊戲但從未玩過。