Aethir Cloud流媒体基础架构改善了游戏工作室的用户获取策略

SuperScale是游戏用户获取的全球领导者，最近发表了一项案例研究，该案例研究强调了Aethir，这是一个分散的云游戏基础架构提供商。

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SuperScale, a premier gaming user acquisition house, recently published a case study showcasing Aethir, a decentralized cloud gaming infrastructure provider. The study delves into how Aethir’s cloud streaming technology can enhance gaming studios’ user acquisition tactics and provide a scalable alternative to traditional app store distribution.

最重要的游戏用户获取之家Superscale最近发布了一项案例研究，展示了Aethir，这是一个分散的云游戏基础架构提供商。该研究深入研究了Aethir的云流技术如何增强游戏工作室的用户获取策略，并为传统的App Store发行提供可扩展的替代方案。

As game developers release their titles through commercial app stores, they often face hefty service costs, with certain platforms claiming up to 30% of a game’s sales. However, Aethir’s decentralized cloud allows studios to bypass these fees by utilizing web-based streaming for direct-to-consumer engagement. This model presents an independent publishing alternative, designed to optimize user acquisition.

随着游戏开发人员通过商业应用商店发布标题，他们经常面临高昂的服务成本，某些平台占游戏销售额的30％。但是，Aethir的分散云使工作室通过利用基于Web的流进行直接到消费者的参与来绕过这些费用。该模型提出了一种独立的发布替代方案，旨在优化用户获取。

Key features of Aethir’s cloud streaming include:

Aethir云流的关键功能包括：

Perspectives from the Case Study of SuperScale

超级案例研究的观点

To assess Aethir’s impact on acquiring gaming users, SuperScale undertook a two-phase study with a focus on conversion rates and return on ad spend (ROAS). Tiny Tower, a popular mobile game, was selected as the test subject.

为了评估Aethir对获取游戏用户的影响，SuperScale进行了一项两阶段的研究，重点是转换率和广告支出回报率（ROAS）。流行的手机游戏Tiny Tower被选为测试主题。

Phase 1: Examining Conversion Rates

阶段1：检查转换率

SuperScale investigated the effects of three distinct engagement strategies—Stream Now, Instant Play, and Download—on key user acquisition metrics, namely engagement rates and cost per install (CPI).

Superscale研究了主要用户获取指标，即参与率和每个安装成本（CPI），研究了三种不同的参与策略（即将进行，即时游戏和下载）的影响。

The study's findings from Phase 1 are summarized below:

该研究从第1阶段的研究结果总结了下面：

Phase 2: ROAS and User Engagement

第2阶段：ROA和用户参与度

Phase 2 of the study aimed to compare early user engagement and ROAS between users who interacted with Tiny Tower via Aethir’s Stream Now functionality and those who engaged with the game through app store downloads.

该研究的第二阶段旨在比较通过Aethir的流与Tiny Tower与Tiny Tower互动的用户之间的早期用户参与度和ROA，以及那些通过App Store下载参与游戏的人。

The study's findings from Phase 2 are summarized below:

该研究从第二阶段的研究结果总结了下面：

Potential Use Cases for Aethir’s Cloud Streaming

Aethir云流的潜在用例

Aethir’s cloud streaming infrastructure could be particularly advantageous for:

Aethir的云流基础架构对于：

The complete case study is available on Aethir’s website, and SuperScale’s findings highlight how Aethir is making a difference in advancing gaming player acquisition with decentralized cloud streaming.

完整的案例研究可在Aethir的网站上获得，SuperScale的发现突出了Aethir如何通过分散的云流进行推进游戏玩家的收购。