Aethir Cloud Streaming Infrastructure Improves Gaming Studios' User Acquisition Tactics

SuperScale, a global leader in gaming user acquisition, recently published a case study highlighting Aethir, a decentralized cloud gaming infrastructure provider.

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SuperScale, a premier gaming user acquisition house, recently published a case study showcasing Aethir, a decentralized cloud gaming infrastructure provider. The study delves into how Aethir’s cloud streaming technology can enhance gaming studios’ user acquisition tactics and provide a scalable alternative to traditional app store distribution.

As game developers release their titles through commercial app stores, they often face hefty service costs, with certain platforms claiming up to 30% of a game’s sales. However, Aethir’s decentralized cloud allows studios to bypass these fees by utilizing web-based streaming for direct-to-consumer engagement. This model presents an independent publishing alternative, designed to optimize user acquisition.

Key features of Aethir’s cloud streaming include:

Perspectives from the Case Study of SuperScale

To assess Aethir’s impact on acquiring gaming users, SuperScale undertook a two-phase study with a focus on conversion rates and return on ad spend (ROAS). Tiny Tower, a popular mobile game, was selected as the test subject.

Phase 1: Examining Conversion Rates

SuperScale investigated the effects of three distinct engagement strategies—Stream Now, Instant Play, and Download—on key user acquisition metrics, namely engagement rates and cost per install (CPI).

The study's findings from Phase 1 are summarized below:

Phase 2: ROAS and User Engagement

Phase 2 of the study aimed to compare early user engagement and ROAS between users who interacted with Tiny Tower via Aethir’s Stream Now functionality and those who engaged with the game through app store downloads.

The study's findings from Phase 2 are summarized below:

Potential Use Cases for Aethir’s Cloud Streaming

Aethir’s cloud streaming infrastructure could be particularly advantageous for:

The complete case study is available on Aethir’s website, and SuperScale’s findings highlight how Aethir is making a difference in advancing gaming player acquisition with decentralized cloud streaming.