阿迪达斯与 Stepn 建立独家 NFT 系列合作伙伴关系，进军 Web3

阿迪达斯与基于 Solana 的健身应用 Stepn 合作，推出了名为 Stepn x Adidas Genesis Sneaker Collection 的独家 NFT 运动鞋系列。该系列的灵感源自标志性的跑步剪影，将于 4 月 17 日登陆 Stepn 的 NFT 平台 Mooar，标志着这家体育巨头对 Web3 领域的持续探索。

Adidas Embarks on Web3 Journey with Exclusive NFT Sneaker Collection in Partnership with Stepn

阿迪达斯与 Stepn 合作推出独家 NFT 运动鞋系列，踏上 Web3 之旅

In a significant move to embrace the burgeoning Web3 ecosystem, global sportswear giant Adidas has announced an exclusive partnership with Stepn, a Solana-based fitness application. The collaboration marks Adidas's foray into the world of non-fungible tokens (NFTs), with the launch of an exclusive collection of digital sneakers known as the 'Stepn x Adidas Genesis Sneaker Collection.'

全球运动服装巨头阿迪达斯宣布与基于 Solana 的健身应用程序 Stepn 建立独家合作伙伴关系，这是拥抱新兴 Web3 生态系统的重大举措。此次合作标志着阿迪达斯进军非同质代币（NFT）领域，推出了名为“Stepn x Adidas Genesis Sneaker Collection”的独家数字运动鞋系列。

Consisting of 1,000 unique NFTs, the Genesis Sneaker Collection is inspired by Adidas's iconic running shoe designs. The NFTs serve as digital representations of physical sneakers that users can acquire and use within the Stepn application.

Genesis Sneaker 系列由 1,000 种独特的 NFT 组成，灵感来自阿迪达斯标志性的跑鞋设计。 NFT 作为实体运动鞋的数字表示，用户可以在 Stepn 应用程序中获取和使用。

"This collaboration will provide access to a new, digitally native audience that is passionate about fitness and fashion," said Manghani in a statement.

曼加尼在一份声明中表示：“此次合作将为热爱健身和时尚的新数字原生受众提供机会。”

Adidas's partnership with Stepn is part of the company's broader strategy to establish a presence in the rapidly evolving Web3 landscape. In recent months, Adidas has forged strategic alliances with cryptocurrency exchange Coinbase, digital art collective Bored Ape Yacht Club, and automotive manufacturer Bugatti to explore the intersection of sports, technology, and digital assets.

阿迪达斯与 Stepn 的合作是该公司在快速发展的 Web3 领域建立影响力的更广泛战略的一部分。近几个月来，阿迪达斯与加密货币交易所 Coinbase、数字艺术集体 Bored Ape Yacht Club 和汽车制造商布加迪建立了战略联盟，探索体育、技术和数字资产的交叉点。

Stepn: A Pioneer in Web3 Health and Fitness

Stepn：Web3 健康与健身领域的先驱

As a prominent player in the Web3 fitness sector, Stepn operates a move-to-earn platform that rewards users with cryptocurrency for walking and running. Launched in 2022, the application has amassed a significant user base of over 5 million registered members.

作为 Web3 健身领域的知名参与者，Stepn 运营着一个移动赚钱平台，为用户步行和跑步提供加密货币奖励。该应用程序于 2022 年推出，已积累了超过 500 万注册会员的庞大用户群。

The partnership with Adidas represents a strategic move for Stepn to enhance its offering and appeal to a wider audience. It follows Stepn's successful collaboration with Asics in 2022, demonstrating the growing convergence between traditional fitness brands and Web3 technologies.

与阿迪达斯的合作代表了 Stepn 的一项战略举措，旨在增强其产品并吸引更广泛的受众。继 Stepn 于 2022 年与 Asics 成功合作之后，这展示了传统健身品牌与 Web3 技术之间的日益融合。

Adidas Celebrates a Decade of 'Spezial': An Iconic Footwear Legacy

阿迪达斯庆祝“Spezial”十周年：标志性鞋类遗产

Concurrent with its Web3 venture, Adidas continues to celebrate the enduring legacy of its 'Spezial' sneaker line. A close cousin of the renowned Samba and Gazelle models, the Spezial has gained a cult following among footwear enthusiasts.

在推出 Web3 项目的同时，阿迪达斯继续庆祝其“Spezial”运动鞋系列的不朽遗产。 Spezial 是著名的 Samba 和 Gazelle 鞋款的近亲，赢得了鞋类爱好者的狂热追捧。

To mark a decade of its existence, Adidas will host a special event in Blackburn, England, titled 'DECADE.' Curated by brand consultant Gary Aspden, the event will showcase the complete SPZL sneaker archive, unseen design sketches, and exclusive collaborations with renowned brands.

为了纪念其成立十周年，阿迪达斯将在英国布莱克本举办一场名为“DECADE”的特别活动。该活动由品牌顾问 Gary Aspden 策划，将展示完整的 SPZL 运动鞋档案、未公开的设计草图以及与知名品牌的独家合作。

Attendees will participate in special workshops, Q&A sessions with key figures in the footwear industry, and live performances by prominent artists. The event will also feature a limited-edition SPZL x Nightsafe sneaker, with proceeds benefiting Nightsafe, an organization dedicated to assisting homeless youth. 'DECADE' will be held from May 17th to 26th in Darwen, Lancashire.

与会者将参加特别研讨会、鞋类行业关键人物的问答环节以及著名艺术家的现场表演。此次活动还将推出限量版 SPZL x Nightsafe 运动鞋，所得收益将捐献给致力于帮助无家可归青少年的组织 Nightsafe。 “DECADE”将于 5 月 17 日至 26 日在兰开夏郡达尔文举行。