Adidas Enters Web3 with Exclusive NFT Collection Partnership with Stepn

Adidas has partnered with Solana-based fitness app Stepn to launch an exclusive NFT sneaker collection called the Stepn x Adidas Genesis Sneaker Collection. The collection, inspired by iconic running silhouettes, will drop on April 17 on Stepn's NFT platform, Mooar, marking the sports giant's continued exploration into the Web3 space.

Adidas Embarks on Web3 Journey with Exclusive NFT Sneaker Collection in Partnership with Stepn

In a significant move to embrace the burgeoning Web3 ecosystem, global sportswear giant Adidas has announced an exclusive partnership with Stepn, a Solana-based fitness application. The collaboration marks Adidas's foray into the world of non-fungible tokens (NFTs), with the launch of an exclusive collection of digital sneakers known as the 'Stepn x Adidas Genesis Sneaker Collection.'

Consisting of 1,000 unique NFTs, the Genesis Sneaker Collection is inspired by Adidas's iconic running shoe designs. The NFTs serve as digital representations of physical sneakers that users can acquire and use within the Stepn application.

"This collaboration will provide access to a new, digitally native audience that is passionate about fitness and fashion," said Manghani in a statement.

Adidas's partnership with Stepn is part of the company's broader strategy to establish a presence in the rapidly evolving Web3 landscape. In recent months, Adidas has forged strategic alliances with cryptocurrency exchange Coinbase, digital art collective Bored Ape Yacht Club, and automotive manufacturer Bugatti to explore the intersection of sports, technology, and digital assets.

Stepn: A Pioneer in Web3 Health and Fitness

As a prominent player in the Web3 fitness sector, Stepn operates a move-to-earn platform that rewards users with cryptocurrency for walking and running. Launched in 2022, the application has amassed a significant user base of over 5 million registered members.

The partnership with Adidas represents a strategic move for Stepn to enhance its offering and appeal to a wider audience. It follows Stepn's successful collaboration with Asics in 2022, demonstrating the growing convergence between traditional fitness brands and Web3 technologies.

Adidas Celebrates a Decade of 'Spezial': An Iconic Footwear Legacy

Concurrent with its Web3 venture, Adidas continues to celebrate the enduring legacy of its 'Spezial' sneaker line. A close cousin of the renowned Samba and Gazelle models, the Spezial has gained a cult following among footwear enthusiasts.

To mark a decade of its existence, Adidas will host a special event in Blackburn, England, titled 'DECADE.' Curated by brand consultant Gary Aspden, the event will showcase the complete SPZL sneaker archive, unseen design sketches, and exclusive collaborations with renowned brands.

Attendees will participate in special workshops, Q&A sessions with key figures in the footwear industry, and live performances by prominent artists. The event will also feature a limited-edition SPZL x Nightsafe sneaker, with proceeds benefiting Nightsafe, an organization dedicated to assisting homeless youth. 'DECADE' will be held from May 17th to 26th in Darwen, Lancashire.