阿迪達斯與 Stepn 建立獨家 NFT 系列合作夥伴關係，進軍 Web3

阿迪達斯與基於 Solana 的健身應用 Stepn 合作，推出了名為 Stepn x Adidas Genesis Sneaker Collection 的獨家 NFT 運動鞋系列。該系列的靈感源自標誌性的跑步剪影，將於 4 月 17 日登陸 Stepn 的 NFT 平台 Mooar，標誌著這家體育巨頭對 Web3 領域的持續探索。

Adidas Embarks on Web3 Journey with Exclusive NFT Sneaker Collection in Partnership with Stepn

阿迪達斯與 Stepn 合作推出獨家 NFT 運動鞋系列，踏上 Web3 之旅

In a significant move to embrace the burgeoning Web3 ecosystem, global sportswear giant Adidas has announced an exclusive partnership with Stepn, a Solana-based fitness application. The collaboration marks Adidas's foray into the world of non-fungible tokens (NFTs), with the launch of an exclusive collection of digital sneakers known as the 'Stepn x Adidas Genesis Sneaker Collection.'

全球運動服裝巨頭阿迪達斯宣布與基於 Solana 的健身應用程式 Stepn 建立獨家合作夥伴關係，這是擁抱新興 Web3 生態系統的重大舉措。此次合作標誌著阿迪達斯進軍非同質代幣（NFT）領域，推出了名為「Stepn x Adidas Genesis Sneaker Collection」的獨家數位運動鞋系列。

Consisting of 1,000 unique NFTs, the Genesis Sneaker Collection is inspired by Adidas's iconic running shoe designs. The NFTs serve as digital representations of physical sneakers that users can acquire and use within the Stepn application.

Genesis Sneaker 系列由 1,000 種獨特的 NFT 組成，靈感來自阿迪達斯標誌性的跑鞋設計。 NFT 作為實體運動鞋的數字表示，用戶可以在 Stepn 應用程式中取得和使用。

"This collaboration will provide access to a new, digitally native audience that is passionate about fitness and fashion," said Manghani in a statement.

曼加尼在一份聲明中表示：“此次合作將為熱愛健身和時尚的新數位原生受眾提供機會。”

Adidas's partnership with Stepn is part of the company's broader strategy to establish a presence in the rapidly evolving Web3 landscape. In recent months, Adidas has forged strategic alliances with cryptocurrency exchange Coinbase, digital art collective Bored Ape Yacht Club, and automotive manufacturer Bugatti to explore the intersection of sports, technology, and digital assets.

阿迪達斯與 Stepn 的合作是該公司在快速發展的 Web3 領域建立影響力的更廣泛策略的一部分。近幾個月來，阿迪達斯與加密貨幣交易所 Coinbase、數位藝術集體 Bored Ape Yacht Club 和汽車製造商布加迪建立了戰略聯盟，探索體育、技術和數位資產的交叉點。

Stepn: A Pioneer in Web3 Health and Fitness

Stepn：Web3 健康與健身領域的先驅

As a prominent player in the Web3 fitness sector, Stepn operates a move-to-earn platform that rewards users with cryptocurrency for walking and running. Launched in 2022, the application has amassed a significant user base of over 5 million registered members.

作為 Web3 健身領域的知名參與者，Stepn 經營著一個行動賺錢平台，為用戶步行和跑步提供加密貨幣獎勵。該應用程式於 2022 年推出，已累積了超過 500 萬名註冊會員的龐大用戶群。

The partnership with Adidas represents a strategic move for Stepn to enhance its offering and appeal to a wider audience. It follows Stepn's successful collaboration with Asics in 2022, demonstrating the growing convergence between traditional fitness brands and Web3 technologies.

與阿迪達斯的合作代表了 Stepn 的一項策略性舉措，旨在增強其產品並吸引更廣泛的受眾。繼 Stepn 於 2022 年與 Asics 成功合作之後，這展示了傳統健身品牌與 Web3 技術之間的日益融合。

Adidas Celebrates a Decade of 'Spezial': An Iconic Footwear Legacy

阿迪達斯慶祝“Spezial”十週年：標誌性鞋類遺產

Concurrent with its Web3 venture, Adidas continues to celebrate the enduring legacy of its 'Spezial' sneaker line. A close cousin of the renowned Samba and Gazelle models, the Spezial has gained a cult following among footwear enthusiasts.

在推出 Web3 項目的同時，阿迪達斯繼續慶祝其“Spezial”運動鞋系列的不朽遺產。 Spezial 是著名的 Samba 和 Gazelle 鞋款的近親，贏得了鞋類愛好者的狂熱追捧。

To mark a decade of its existence, Adidas will host a special event in Blackburn, England, titled 'DECADE.' Curated by brand consultant Gary Aspden, the event will showcase the complete SPZL sneaker archive, unseen design sketches, and exclusive collaborations with renowned brands.

為了紀念成立十週年，阿迪達斯將在英國布萊克本舉辦一場名為「DECADE」的特別活動。該活動由品牌顧問 Gary Aspden 策劃，將展示完整的 SPZL 運動鞋檔案、未公開的設計草圖以及與知名品牌的獨家合作。

Attendees will participate in special workshops, Q&A sessions with key figures in the footwear industry, and live performances by prominent artists. The event will also feature a limited-edition SPZL x Nightsafe sneaker, with proceeds benefiting Nightsafe, an organization dedicated to assisting homeless youth. 'DECADE' will be held from May 17th to 26th in Darwen, Lancashire.

與會者將參加特別研討會、鞋類行業關鍵人物的問答環節以及著名藝術家的現場表演。活動也將推出限量版 SPZL x Nightsafe 運動鞋，所得將捐給致力於幫助無家可歸青少年的組織 Nightsafe。 「DECADE」將於 5 月 17 日至 26 日在蘭開夏郡達爾文舉行。