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美容品牌 Youthforia 因在其化妝品系列中推出有限的色調範圍而受到批評,引發了人們對不同膚色的指責。儘管隨後添加了一些內容,但TikTok 用戶托尼·布拉沃(Toni Bravo) 對擴展後的產品表示了不滿,理由是顏色增量顯著增加,暗度水平顯著差異,導致平台上出現了一致的負面反應。
Youthforia's Attempted Damage Control Raises Eyebrows
Youthforia's efforts to appease customers with an expanded makeup shade range have apparently fallen flat, sparking further controversy.
In a viral TikTok video amassing over 819,500 views, beauty enthusiast Toni Bravo (@bonitravo) voiced her concerns. She recalled last year's debacle when Youthforia faced backlash for its limited shade variety in its highly anticipated cosmetics line.
Black beauty bloggers condemned the brand for excluding darker skin tones, particularly in its "Date Night" foundation. Despite promises of inclusivity and innovation, the product initially featured a meager four medium to deep shades out of its 15-shade range.
黑人美容部落客譴責該品牌排除深色膚色,特別是在其「約會之夜」粉底中。儘管承諾包容性和創新,該產品最初的 15 種色調範圍中只有 4 種中度到深色的色調。
Bravo expressed her skepticism over Youthforia's recent attempts to address the issue. She showcased the brand's "darkest shade," labeled 600, noting the significant jump from the previous shade, 570.
布拉沃對 Youthforia 最近解決這個問題的嘗試表示懷疑。她展示了該品牌的“最暗色調”,標記為 600,並指出與之前的色調 570 相比有了顯著的躍升。
"That jump is kind of crazy," she remarked.
「那個跳躍有點瘋狂,」她評論道。
Testing the shades, Bravo found the darkest one to be "literally black," while the second darkest was a contrasting light brown. "I guess she [Youthforia] said, 'Here y'all go,'" she said sarcastically, criticizing the brand's lackluster effort.
布拉沃測試了顏色,發現最深的一種是“真正的黑色”,而第二深的是對比鮮明的淺棕色。 「我猜她 [Youthforia] 說,『你們都來吧,』」她諷刺地說,批評該品牌平淡無奇的努力。
User comments on Bravo's video echoed her dissatisfaction. "I sincerely wish nothing but failure and disgrace for Youthforia," wrote one user.
用戶對 Bravo 影片的評論也表達了她的不滿。一位用戶寫道:“我真誠地希望 Youthforia 能夠失敗和蒙羞。”
Another viewer accused the brand of "weaponized incompetence," suggesting a deliberate effort to evade genuine inclusivity.
另一位觀眾指責該品牌“武器化的無能”,暗示其故意逃避真正的包容性。
The Daily Dot reached out to Youthforia and Toni Bravo for comment, but no responses were received at the time of publication.
《Daily Dot》聯繫 Youthforia 和 Toni Bravo 徵求意見,但截至發稿時尚未收到任何回應。
This incident highlights the ongoing struggle for inclusivity in the beauty industry. Brands that fail to genuinely cater to diverse skin tones face increasing backlash and scrutiny from consumers.
這起事件凸顯了美容產業持續的包容性鬥爭。未能真正迎合不同膚色的品牌面臨消費者日益強烈的抵制和審查。
Youthforia's attempt to appease customers has arguably only exacerbated the situation, raising questions about the brand's commitment to true representation and whether its actions are merely token gestures aimed at damage control.
Youthforia 試圖安撫顧客的行為無疑只會加劇局勢,引發人們對該品牌對真實代表性的承諾以及其行為是否僅僅是旨在控制損害的象徵性姿態的質疑。
The beauty industry must make a concerted effort to embrace and celebrate diversity, not just through superficial gestures but by actively listening to and addressing the needs of all consumers. Brands that fail to do so risk alienating their customer base and losing credibility in a market where inclusivity is increasingly becoming the norm.
美容產業必須齊心協力擁抱和慶祝多樣性,不僅是透過表面的姿態,而是積極傾聽和滿足所有消費者的需求。如果品牌不這樣做,就可能疏遠其客戶群,並在包容性日益成為常態的市場中失去信譽。
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