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為了增強其鏈上體驗組合,Uniswap Labs 今天宣布收購基於區塊鏈的互動遊戲
Uniswap Labs, the company behind the popular decentralized exchange, has announced the acquisition of the blockchain-based interactive game “Crypto: The Game” (CTG). This move is part of Uniswap's broader strategy to enhance its portfolio of on-chain experiences and make blockchain interactions more engaging.
流行的去中心化交易所背後的公司 Uniswap Labs 宣布收購基於區塊鏈的互動遊戲「Crypto: The Game」(CTG)。此舉是 Uniswap 更廣泛策略的一部分,旨在增強其鏈上體驗組合並使區塊鏈互動更具吸引力。
CTG is a game inspired by competitive TV shows like “Survivor” and “Squid Game,” where contestants participate in daily challenges and vote each other out until a single winner emerges with the entire prize pot. The game has gained immense popularity since its debut in late January, selling out its 800 slots in just 13 minutes during the second season.
CTG 是一款受到「倖存者」和「魷魚遊戲」等競爭性電視節目啟發的遊戲,參賽者參與日常挑戰並互相投票,直到產生一個獲得全部獎金的獲勝者。該遊戲自 1 月下旬推出以來就廣受歡迎,第二季僅 13 分鐘就售空了 800 台老虎機。
The game has also captured the attention of both seasoned cryptocurrency enthusiasts and newcomers, with around 10% to 15% of its followers being new to the crypto world. This has led to CTG becoming a potential gateway for introducing the uninitiated to decentralized finance (DeFi).
該遊戲還吸引了經驗豐富的加密貨幣愛好者和新手的關注,其中約 10% 至 15% 的粉絲是加密世界的新手。這使得 CTG 成為向外行人介紹去中心化金融(DeFi)的潛在門戶。
During the second season of CTG, Uniswap Labs was already involved in sponsoring a challenge within the game. This sponsorship was part of a broader engagement with the game that included other notable partners such as Adidas, which provided players with branded tracksuits as non-fungible tokens (NFTs), and Wormhole, a cross-chain messaging protocol.
在 CTG 的第二個賽季中,Uniswap Labs 已經參與贊助了遊戲中的一項挑戰。此次贊助是與該遊戲更廣泛合作的一部分,其中包括其他著名合作夥伴,例如阿迪達斯(為玩家提供品牌運動服作為不可替代代幣(NFT))和蟲洞(一種跨鏈訊息傳遞協議) 。
This behind-the-scenes involvement offered Uniswap a unique insight into CTG's successful strategies for attracting new users to the crypto domain.
這種幕後參與為 Uniswap 提供了對 CTG 吸引新用戶進入加密領域的成功策略的獨特見解。
“We've been watching CTG from the sidelines for a while now, and were blown away by what they've managed to accomplish in such a short amount of time,” said Mary-Catherine Lader, Chief Operating Officer at Uniswap Labs.
Uniswap Labs 首席營運長 Mary-Catherine Lader 表示:“我們一直在場外關注 CTG,他們在如此短的時間內所取得的成就令我們感到震驚。”
“Their dedication to making on-chain experiences more engaging and enjoyable has created something truly special, and we're excited to have them join the Uniswap family.”
“他們致力於讓鏈上體驗更具吸引力和樂趣,創造了一些真正特別的東西,我們很高興他們加入 Uniswap 大家庭。”
The terms of the deal, which involve a combination of cash, tokens, and equity, were not disclosed. However, both companies have clarified that the game will continue to operate independently without becoming a mere promotional tool for Uniswap's wallet or exchange services.
該交易涉及現金、代幣和股權的組合,具體條款尚未披露。不過,兩家公司都已澄清,該遊戲將繼續獨立運營,而不會僅僅成為 Uniswap 錢包或兌換服務的促銷工具。
“We set out to build the world's first crypto reality show, and thanks to our amazing community, partners, and players, we did just that,” said Dylan Abruscato, one of the founders of CTG.
CTG 創始人之一 Dylan Abruscato 表示:“我們著手打造世界上第一個加密真人秀節目,感謝我們出色的社區、合作夥伴和玩家,我們做到了這一點。”
“Now, joining forces with Uniswap will allow us to expand the CTG universe in ways we never thought possible. Get ready for Season 3!”
「現在,與 Uniswap 聯手將使我們能夠以我們從未想過的方式擴展 CTG 領域。為第三季做好準備!
The founders of CTG, Dylan Abruscato, Tyler Cagle, and Bryan Lee will be joining Uniswap following the acquisition, and the combined efforts of both entities are set to expand the horizon of interactive consumer crypto experiences.
CTG 的創辦人 Dylan Abruscato、Tyler Cagle 和 Bryan Lee 將在收購後加入 Uniswap,兩家實體的共同努力將擴大互動式消費者加密體驗的視野。
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