Tokkeni：一種企業不同方面的新方法

獎勵，競爭和忠誠度計劃總是首先想到，但是這家位於蘇黎世的初創公司希望通過讓用戶發揮創造力來進一步推動界限。

Digital blockchain tokens can improve a business in several ways, and the new application Tokkeni has plenty of suggestions. Rewards, competitions, and loyalty programs always spring to mind first, but the Zürich-based startup wants to push the boundaries further by letting its users get creative.

數字區塊鏈令牌可以通過多種方式改善業務，而新的應用Tokkeni有很多建議。獎勵，競爭和忠誠度計劃總是首先想到，但是總部位於蘇黎世的初創公司希望通過讓用戶發揮創造力來進一步推動界限。

Tokkeni’s interface may look like other digital wallet apps on the surface (though it’s more colorful). But scratch below the surface, and you’ll find a whole range of suggestions for tokenizing and gamifying different aspects of a business. There are events and promotion campaigns, influencer ranks, work tasks, skillsets employees can build upon and take with them, prizes, and leaderboards.

Tokkeni的界面可能看起來像表面上的其他數字錢包應用程序（儘管它更豐富多彩）。但是，在表面以下刮擦，您會發現有關企業不同方面的象徵化和遊戲的一系列建議。有活動和促銷活動，有影響力的等級，工作任務，員工可以在他們身上進行的技能，獎品和排行榜。

Users aren’t limited to those choices since any business or other type of project can create their tokens and rules. Signing up for the app is simple, as is its navigation—though business users looking to develop or sell tokens will need to complete a KYC/ID process and link a bank account to get the full benefits.

用戶不僅限於這些選擇，因為任何業務或其他類型的項目都可以創建其令牌和規則。註冊該應用程序很簡單，導航也很簡單 - 儘管希望開發或出售令牌的業務用戶需要完成KYC/ID流程並將銀行帳戶鏈接起來以獲取全部好處。

Here are some specific examples of how digital blockchain tokens can be used to improve a business:

以下是一些具體的示例，說明如何使用數字區塊鏈代幣來改善業務：

Tokkeni’s platform explores the possibilities. Petre suggested users create tokens for “customer loyalty, digital coupons, airdrops, giveaways, gamification, and surveys.”

Tokkeni的平台探索了可能性。 Petre建議用戶為“客戶忠誠度，數字優惠券，空投，贈品，遊戲化和調查”創建令牌。

In reality, users are limited only by their imaginations and what concepts can be tokenized. Mini- or nano-sized businesses (which could be a single individual) can tokenize themselves and/or their skills as a form of marketing or monetize by swapping them with others.

實際上，用戶僅受其想像力以及可以被象徵化的概念的限制。迷你或納米大小的企業（可能是一個人）可以通過與他人交換來使自己和/或他們的技能作為營銷形式或貨幣化。

“We (also) have the ability to create Promoter Campaigns, where one can unleash an army of promoters, each with their own link,” Petre added. “When a customer comes to the business and buys something using that link, the promoter is automatically being rewarded in tokens of the respective business.”

佩特雷補充說：“我們（我們也）有能力創建發起人運動，在那里人們可以釋放一支具有自己的聯繫的發起人大軍。” “當客戶從事企業並使用該鏈接購買商品時，促進者將在各個業務的代幣中自動獎勵。”

He also pointed out some use cases for live and in-person events, saying tokens and gamification can make these more engaging for attendees and fun.

他還指出了一些實時和麵對面活動的用例，說令牌和遊戲化可以使與會者和樂趣更具吸引力。

For example, organizers could “give tokens for each ‘task’ or question received, hide QR codes with prizes, etc. We organized an event like that with SwissRe, a big re-insurer, and it was a great success, the participants were very engaged and checking our leaderboards all the time,” Petre said.

例如，組織者可以“為每個'任務'或收到的問題提供令牌，以獎品隱藏QR碼，等等。我們與大型重新保險公司Swissre一起組織了一個類似的活動，這是一個很大的成功，參與者是彼得說：“非常參與並檢查我們的排行榜。”

Tokkeni has a Marketplace feature that handles P2P swaps and trades. Ownership transfers are handled by smart contracts on the BSV network. The swaps are atomic, that is, the results are either a success or fail—so there is no danger of any tokenized asset getting lost in limbo.

Tokkeni的市場功能可以處理P2P互換和交易。所有權轉移由BSV網絡上的智能合約處理。掉期是原子質，也就是說，結果要么是成功，要么是失敗 - 因此，任何令牌資產都不會陷入困境的危險。