Tokkeni：一种企业不同方面的新方法

奖励，竞争和忠诚度计划总是首先想到，但是这家位于苏黎世的初创公司希望通过让用户发挥创造力来进一步推动界限。

Digital blockchain tokens can improve a business in several ways, and the new application Tokkeni has plenty of suggestions. Rewards, competitions, and loyalty programs always spring to mind first, but the Zürich-based startup wants to push the boundaries further by letting its users get creative.

数字区块链令牌可以通过多种方式改善业务，而新的应用Tokkeni有很多建议。奖励，竞争和忠诚度计划总是首先想到，但是总部位于苏黎世的初创公司希望通过让用户发挥创造力来进一步推动界限。

Tokkeni’s interface may look like other digital wallet apps on the surface (though it’s more colorful). But scratch below the surface, and you’ll find a whole range of suggestions for tokenizing and gamifying different aspects of a business. There are events and promotion campaigns, influencer ranks, work tasks, skillsets employees can build upon and take with them, prizes, and leaderboards.

Tokkeni的界面可能看起来像表面上的其他数字钱包应用程序（尽管它更丰富多彩）。但是，在表面以下刮擦，您会发现有关企业不同方面的象征化和游戏的一系列建议。有活动和促销活动，有影响力的等级，工作任务，员工可以在他们身上进行的技能，奖品和排行榜。

Users aren’t limited to those choices since any business or other type of project can create their tokens and rules. Signing up for the app is simple, as is its navigation—though business users looking to develop or sell tokens will need to complete a KYC/ID process and link a bank account to get the full benefits.

用户不仅限于这些选择，因为任何业务或其他类型的项目都可以创建其令牌和规则。注册该应用程序很简单，导航也很简单 - 尽管希望开发或出售令牌的业务用户需要完成KYC/ID流程并将银行帐户链接起来以获取全部好处。

Here are some specific examples of how digital blockchain tokens can be used to improve a business:

以下是一些具体的示例，说明如何使用数字区块链代币来改善业务：

Tokkeni’s platform explores the possibilities. Petre suggested users create tokens for “customer loyalty, digital coupons, airdrops, giveaways, gamification, and surveys.”

Tokkeni的平台探索了可能性。 Petre建议用户为“客户忠诚度，数字优惠券，空投，赠品，游戏化和调查”创建令牌。

In reality, users are limited only by their imaginations and what concepts can be tokenized. Mini- or nano-sized businesses (which could be a single individual) can tokenize themselves and/or their skills as a form of marketing or monetize by swapping them with others.

实际上，用户仅受其想象力以及可以被象征化的概念的限制。迷你或纳米大小的企业（可能是一个人）可以通过与他人交换来使自己和/或他们的技能作为营销形式或货币化。

“We (also) have the ability to create Promoter Campaigns, where one can unleash an army of promoters, each with their own link,” Petre added. “When a customer comes to the business and buys something using that link, the promoter is automatically being rewarded in tokens of the respective business.”

佩特雷补充说：“我们（我们也）有能力创建发起人运动，在那里人们可以释放一支具有自己的联系的发起人大军。” “当客户从事企业并使用该链接购买商品时，促进者将在各个业务的代币中自动奖励。”

He also pointed out some use cases for live and in-person events, saying tokens and gamification can make these more engaging for attendees and fun.

他还指出了一些实时和面对面活动的用例，说令牌和游戏化可以使与会者和乐趣更具吸引力。

For example, organizers could “give tokens for each ‘task’ or question received, hide QR codes with prizes, etc. We organized an event like that with SwissRe, a big re-insurer, and it was a great success, the participants were very engaged and checking our leaderboards all the time,” Petre said.

例如，组织者可以“为每个'任务'或收到的问题提供令牌，以奖品隐藏QR码，等等。我们与大型重新保险公司Swissre一起组织了一个类似的活动，这是一个很大的成功，参与者是彼得说：“非常参与并检查我们的排行榜。”

Tokkeni has a Marketplace feature that handles P2P swaps and trades. Ownership transfers are handled by smart contracts on the BSV network. The swaps are atomic, that is, the results are either a success or fail—so there is no danger of any tokenized asset getting lost in limbo.

Tokkeni的市场功能可以处理P2P互换和交易。所有权转移由BSV网络上的智能合约处理。掉期是原子质，也就是说，结果要么是成功，要么是失败 - 因此，任何令牌资产都不会陷入困境的危险。