MicroStrategy重新品牌為“策略”，採用比特幣（BTC）徽標作為其業務的重點

這一變化在開始將自己稱為“比特幣開發公司”之後僅一年就到了。

MicroStrategy Technologies Inc has just announced that it will now be known as “Strategy,” with its new corporate logo adopting the Bitcoin (BTC) logo to emphasize the focus of its business.

MicroStrategy Technologies Inc剛剛宣布，它現在將被稱為“戰略”，其新的公司徽標採用比特幣（BTC）徽標來強調其業務的重點。

The change comes barely a year after the company started referencing itself as a “Bitcoin development company.” It also follows hot on the heels of its inclusion in the annual reconstitution of the Nasdaq 100 in December last year.

該公司開始將自己稱為“比特幣開發公司”僅一年後。它也緊隨其後的是去年12月的納斯達克100年度重建。

According to Strategy’s press release, its brand simplification indicates its “natural evolution, reflecting its focus and broad appeal.” The stylized letter “B” in its logo represents its unique position in the industry as the “world’s first and largest Bitcoin Treasury Company” and part of the Nasdaq 100. Meanwhile, the orange theme stands for energy, intelligence, and Bitcoin.

根據Strateger的新聞稿，其品牌簡化表明其“自然進化，反映了其重點和廣泛的吸引力”。其徽標中風格化的字母“ B”代表了其在行業中的獨特地位，作為“世界上第一個也是最大的比特幣財政公司”，並且是納斯達克100的一部分。與此同時，橙色主題代表能源，智能和比特幣。

“Strategy is one of the most powerful and positive words in the human language,” Strategy Executive Chair Michael Saylor explained. “It also represents a simplification of our company name to its most important, strategic core.”

戰略主席邁克爾·塞勒（Michael Saylor）解釋說：“戰略是人類語言中最有力，最積極的話之一。” “這也代表了我們公司名稱的簡化，其最重要，戰略性的核心。”

In addition, Saylor proudly claimed that after 35 years of the company’s existence, it now “perfectly represents” their pursuit for perfection. Quoting the French writer and aviator Antoine de Saint Exupéry, the American entrepreneur stated, “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

此外，Saylor自豪地聲稱，經過35年的成立，它現在“完美地代表”了他們對完美的追求。美國企業家引用法國作家和飛行員Antoine de SaintExupéry的話說：“實現了完美，而不是當無需添加時，而是沒有什麼可帶走的。”

Moreover, Strategy President and CEO Phong Le revealed that the rebranded company will continue to leverage Bitcoin and artificial intelligence (AI) in its operations. Beyond improving the business’ aura, he said that the evolution highlights the value it brings to the strategies of its shareholders, customers, partners, and employees.

此外，戰略總裁兼首席執行官Phong Le透露，這家更名的公司將繼續在其運營中利用比特幣和人工智能（AI）。他說，除了改善業務的光環外，演變還強調了其對股東，客戶，合作夥伴和員工的戰略帶來的價值。

Following its rebranding announcement, Strategy also held its periodic earnings call. Despite its great strides in Bitcoin accumulation, the company reported an earnings per share (EPS) of -3.2 for Q4 2024. The figures were significantly down from analysts’ -0.12 forecast.

在其更名公告之後，戰略還舉行了定期收益電話。儘管在比特幣積累方面取得了長足的進步，但該公司報告了第四季度2024年的每股收益（EPS）為-3.2。分析師的-0.12預測顯著下降。

Furthermore, its software revenues slumped by 3% year-over-year (YoY) at $120.7 million. The numbers displayed a huge discrepancy from the expected $123 million.

此外，其軟件收入同比下跌3％（約1.207億美元）。這些數字顯示出與預期的1.23億美元的巨大差異。

Strategy still trades under the MSTR ticker in Nasdaq. The missed earnings resulted in a -11.61 point or 3.33% dip in its stocks as of Wednesday’s market close. However, as of 10:00 AM UTC this Thursday, it already appears to be picking up by 4.20 points or 1.25% during pre-market.

戰略仍在納斯達克的MSTR股票下進行交易。截至週三的市場關閉，遺失的收入導致其股票下降了-11.61點或3.33％的股票。但是，截至本週四的UTC上午10:00，在預賽期間，它似乎已經獲得4.20點或1.25％。

As of press time, Strategy possesses 471,107 BTC in its coffers under a cost dollar average of $64,524.20. Its holdings are equivalent to $46.55 billion at today’s rate of around $98K per BTC.

截至發稿時，策略在其庫存中擁有471,107 BTC的平均成本為64,524.20美元。它的持股量相當於465.5億美元，今天的價格約為每BTC $ 98,000。

Moreover, Strategy achieved a Bitcoin yield of 74.3% for 2024.

此外，戰略在2024年達到了74.3％的比特幣產量。