MicroStrategy重新品牌为“策略”，采用比特币（BTC）徽标作为其业务的重点

这一变化在开始将自己称为“比特币开发公司”之后仅一年就到了。

MicroStrategy Technologies Inc has just announced that it will now be known as “Strategy,” with its new corporate logo adopting the Bitcoin (BTC) logo to emphasize the focus of its business.

MicroStrategy Technologies Inc刚刚宣布，它现在将被称为“战略”，其新的公司徽标采用比特币（BTC）徽标来强调其业务的重点。

The change comes barely a year after the company started referencing itself as a “Bitcoin development company.” It also follows hot on the heels of its inclusion in the annual reconstitution of the Nasdaq 100 in December last year.

According to Strategy’s press release, its brand simplification indicates its “natural evolution, reflecting its focus and broad appeal.” The stylized letter “B” in its logo represents its unique position in the industry as the “world’s first and largest Bitcoin Treasury Company” and part of the Nasdaq 100. Meanwhile, the orange theme stands for energy, intelligence, and Bitcoin.

According to Strategy's press release, its brand simplification indicates its “natural evolution, reflecting its focus and broad appeal.”其徽标中风格化的字母“ B”代表了其在行业中的独特地位，作为“世界上第一个也是最大的比特币财政公司”，并且是纳斯达克100的一部分。与此同时，橙色主题代表能源，智能和比特币。

“Strategy is one of the most powerful and positive words in the human language,” Strategy Executive Chair Michael Saylor explained. “It also represents a simplification of our company name to its most important, strategic core.”

战略主席迈克尔·塞勒（Michael Saylor）解释说：“战略是人类语言中最有力，最积极的话之一。” “这也代表了我们公司名称的简化，其最重要，战略性的核心。”

In addition, Saylor proudly claimed that after 35 years of the company’s existence, it now “perfectly represents” their pursuit for perfection. Quoting the French writer and aviator Antoine de Saint Exupéry, the American entrepreneur stated, “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

此外，Saylor自豪地声称，经过35年的成立，它现在“完美地代表”了他们对完美的追求。美国企业家引用法国作家和飞行员Antoine de SaintExupéry的话说：“实现了完美，而不是当无需添加时，而是没有什么可带走的。”

Moreover, Strategy President and CEO Phong Le revealed that the rebranded company will continue to leverage Bitcoin and artificial intelligence (AI) in its operations. Beyond improving the business’ aura, he said that the evolution highlights the value it brings to the strategies of its shareholders, customers, partners, and employees.

此外，战略总裁兼首席执行官Phong Le透露，这家更名的公司将继续在其运营中利用比特币和人工智能（AI）。他说，除了改善业务的光环外，演变还强调了其对股东，客户，合作伙伴和员工的战略带来的价值。

Following its rebranding announcement, Strategy also held its periodic earnings call. Despite its great strides in Bitcoin accumulation, the company reported an earnings per share (EPS) of -3.2 for Q4 2024. The figures were significantly down from analysts’ -0.12 forecast.

在其更名公告之后，战略还举行了定期收益电话。尽管在比特币积累方面取得了长足的进步，但该公司报告了第四季度2024年的每股收益（EPS）为-3.2。分析师的-0.12预测显着下降。

Furthermore, its software revenues slumped by 3% year-over-year (YoY) at $120.7 million. The numbers displayed a huge discrepancy from the expected $123 million.

此外，其软件收入同比下跌3％（约1.207亿美元）。这些数字显示出与预期的1.23亿美元的巨大差异。

Strategy still trades under the MSTR ticker in Nasdaq. The missed earnings resulted in a -11.61 point or 3.33% dip in its stocks as of Wednesday’s market close. However, as of 10:00 AM UTC this Thursday, it already appears to be picking up by 4.20 points or 1.25% during pre-market.

战略仍在纳斯达克的MSTR股票下进行交易。截至周三的市场关闭，遗失的收入导致其股票下降了-11.61点或3.33％的股票。但是，截至本周四的UTC上午10:00，在预赛期间，它似乎已经获得4.20点或1.25％。

As of press time, Strategy possesses 471,107 BTC in its coffers under a cost dollar average of $64,524.20. Its holdings are equivalent to $46.55 billion at today’s rate of around $98K per BTC.

As of press time, Strategy possesses 471,107 BTC in its coffers under a cost dollar average of $64,524.20.它的持股量相当于465.5亿美元，今天的价格约为每BTC $ 98,000。

Moreover, Strategy achieved a Bitcoin yield of 74.3% for 2024.

此外，战略在2024年达到了74.3％的比特币产量。