Telegram迷你應用程序：在電報使者中運行的迷你應用程序平台

讓我們從基礎開始。 Telegram Mini Apps是一個在Telegram Messenger中運行的迷你應用程序的平台，截至2024年7月，該應用程序每月有9.5億個活躍用戶。

Alexey Toropov (left), Vadim Sterlin (right)

Alexey Toropov（左），Vadim Sterlin（右）

Let’s start with the basics. Telegram Mini Apps is a platform for mini apps operating within the Telegram messenger, which had 950 million monthly active users as of July 2024.

讓我們從基礎開始。 Telegram Mini Apps是一個在Telegram Messenger中運行的迷你應用程序的平台，截至2024年7月，該應用程序每月有9.5億個活躍用戶。

Advantages

優勢

Key strengths of the platform include:

平台的關鍵優勢包括：

Another frequently mentioned benefit is the lack of commission fees. While app stores charge up to 30%, Telegram takes 0%. However, there’s a catch here, which we’ll discuss in the monetization section.

另一個經常提到的好處是缺乏佣金。當App Store收費高達30％時，Telegram的收費為0％。但是，這裡有一個捕捉，我們將在“貨幣化”部分進行討論。

Capabilities

功能

Today, developers can provide a fully native experience for players in Telegram Mini Apps. Last November, the platform introduced the following updates:

如今，開發人員可以為Telegram Mini應用程序中的玩家提供充分的本地體驗。去年11月，該平台介紹了以下更新：

As a result, even games like Doom can now run on the platform.

結果，即使像《厄運》這樣的遊戲現在也可以在平台上運行。

Monetization

貨幣化

Within Telegram, users can pay third-party developers using:

在電報中，用戶可以使用以下方式向第三方開發人員支付：

For games, the latter two options are most relevant.

對於遊戲，後兩個選項最相關。

Stars

星星

Stars are Telegram’s official in-app currency. Users buy them with real money via mobile payment systems or bots. Withdrawals are only possible through TON.

星星是電報的官方應用內貨幣。用戶通過移動支付系統或機器人以真錢購買。只有通過噸才能提取。

And here’s the catch with the “zero commission” point.

這是“零委員會”點的收穫。

The exchange rate of Stars is a separate complex topic. On the one hand, they are withdrawn at the rate of $0.013 per Star. On the other hand, the price for them depends on the selected currency and the volume of purchase (the more you buy, the cheaper they are).

星星的匯率是一個單獨的複雜主題。一方面，它們以每星星0.013美元的價格撤回。另一方面，他們的價格取決於所選貨幣和購買量（您購買的越多，它們的便宜越便宜）。

As a result, the IAP for 100 Stars in the game can cost the user $2.4, but the developer will be able to withdraw the same amount only as $1.3.

結果，遊戲中100星的IAP可能會花費用戶$ 2.4，但是開發人員將可以撤回與$ 1.3的相同數量。

However, Stars remain a convenient payment tool within Telegram, enabling:

但是，恆星仍然是電報中的方便付款工具，使得：

In December 2024, Telegram also introduced Affiliate Programs, allowing users and channels to earn Stars by referring paying users to mini apps (for a percentage of referred users’ payments).

2024年12月，Telegram還引入了會員計劃，允許用戶和頻道通過將付款用戶推薦給Mini應用程序（對於一個推薦用戶的付款中的百分比）來賺錢。

TON

噸

The TON cryptocurrency can also be used for microtransactions, but this is rarely utilized.

噸加密貨幣也可以用於微交易，但很少使用。

Case studies

案例研究

Last year’s viral hits — Notcoin, Hamster Kombat, and X Empire — attracted hundreds of millions of users combined.

去年的病毒式熱門歌曲（Notcoin，Hamster Kombat和X Empire）吸引了數億用戶的總和。

It is worth noting that all successful cases in the niche so far are crypto-linked. Their lifecycle typically follows this pattern:

值得注意的是，到目前為止，利基市場中的所有成功案例均掛鉤。他們的生命週期通常遵循以下模式：

Below are examples of such flash-in-the-pan games.

以下是此類閃爍遊戲的示例。

Notcoin: the success story that started the clicker craze

NotCoin：開始點擊器熱潮的成功故事

Notcoin became a phenomenon and inspired countless clones.

Notcoin成為一種現象，並啟發了無數克隆。

Key facts:

關鍵事實：

Mechanics:

力學：

Notcoin was the first to show that games on the Telegram Mini Apps platform can reach a large audience. The success of the game prompted other developers to create their own clickers.

Notcoin是第一個表明Telegram Mini Apps平台上的遊戲可以吸引大量受眾的人。遊戲的成功促使其他開發人員創建了自己的點擊器。

Hamster Kombat: almost 300 Million users in record time

倉鼠Kombat：創紀錄的時間近3億用戶

Hamster Kombat is likely the most famous Telegram game. Its popularity and hype has spread far beyond the Web3 community.

倉鼠Kombat可能是最著名的電報遊戲。它的受歡迎程度和炒作遠遠超出了Web3社區。

Key facts:

關鍵事實：

Mechanics:

力學：

Thanks to well-executed influencer marketing and good word of mouth, which would not have been possible without the focus on network marketing (the game also gave currency for acquired friends), Hamster Kombat became a global phenomenon in a matter of months.

得益於執行良好的影響者營銷和良好的口口相傳，如果沒有關注網絡營銷（該遊戲也為獲得的朋友提供了貨幣），這是不可能的，倉鼠Kombat在幾個月內就成為了全球現象。

X Empire: Hamster Kombat clone that achieved impressive reach

X帝國：倉鼠Kombat克隆，達到了令人印象深刻的範圍

Managed by popular Russian YouTuber Alexander Sokolovsky, X Empire took on the rising social media presence of Elon Musk and the whole clicker trend.

X Empire由受歡迎的俄羅斯YouTuber Alexander Sokolovsky管理，埃隆·馬斯克（Elon Musk）的社交媒體存在和整個點擊器趨勢不斷上升。

Key facts:

關鍵事實：

Mechanics:

力學：

X Empire showed that it is possible to achieve impressive reach and attract millions of users even by releasing a clone of another product to the

X帝國表明，即使將另一種產品的克隆釋放到