Telegram迷你应用程序：在电报使者中运行的迷你应用程序平台

让我们从基础开始。 Telegram Mini Apps是一个在Telegram Messenger中运行的迷你应用程序的平台，截至2024年7月，该应用程序每月有9.5亿个活跃用户。

Alexey Toropov (left), Vadim Sterlin (right)

Alexey Toropov（左），Vadim Sterlin（右）

Let’s start with the basics. Telegram Mini Apps is a platform for mini apps operating within the Telegram messenger, which had 950 million monthly active users as of July 2024.

让我们从基础开始。 Telegram Mini Apps是一个在Telegram Messenger中运行的迷你应用程序的平台，截至2024年7月，该应用程序每月有9.5亿个活跃用户。

Advantages

优势

Key strengths of the platform include:

平台的关键优势包括：

Another frequently mentioned benefit is the lack of commission fees. While app stores charge up to 30%, Telegram takes 0%. However, there’s a catch here, which we’ll discuss in the monetization section.

另一个经常提到的好处是缺乏佣金。当App Store收费高达30％时，Telegram的收费为0％。但是，这里有一个捕捉，我们将在“货币化”部分进行讨论。

Capabilities

功能

Today, developers can provide a fully native experience for players in Telegram Mini Apps. Last November, the platform introduced the following updates:

如今，开发人员可以为Telegram Mini应用程序中的玩家提供充分的本地体验。去年11月，该平台介绍了以下更新：

As a result, even games like Doom can now run on the platform.

结果，即使像《厄运》这样的游戏现在也可以在平台上运行。

Monetization

货币化

Within Telegram, users can pay third-party developers using:

在电报中，用户可以使用以下方式向第三方开发人员支付：

For games, the latter two options are most relevant.

对于游戏，后两个选项最相关。

Stars

星星

Stars are Telegram’s official in-app currency. Users buy them with real money via mobile payment systems or bots. Withdrawals are only possible through TON.

星星是电报的官方应用内货币。用户通过移动支付系统或机器人以真钱购买。只有通过吨才能提取。

And here’s the catch with the “zero commission” point.

这是“零委员会”点的收获。

The exchange rate of Stars is a separate complex topic. On the one hand, they are withdrawn at the rate of $0.013 per Star. On the other hand, the price for them depends on the selected currency and the volume of purchase (the more you buy, the cheaper they are).

星星的汇率是一个单独的复杂主题。一方面，它们以每星星0.013美元的价格撤回。另一方面，他们的价格取决于所选货币和购买量（您购买的越多，它们的便宜越便宜）。

As a result, the IAP for 100 Stars in the game can cost the user $2.4, but the developer will be able to withdraw the same amount only as $1.3.

结果，游戏中100星的IAP可能会花费用户$ 2.4，但是开发人员将可以撤回与$ 1.3的相同数量。

However, Stars remain a convenient payment tool within Telegram, enabling:

但是，恒星仍然是电报中的方便付款工具，使得：

In December 2024, Telegram also introduced Affiliate Programs, allowing users and channels to earn Stars by referring paying users to mini apps (for a percentage of referred users’ payments).

2024年12月，Telegram还引入了会员计划，允许用户和频道通过将付款用户推荐给Mini应用程序（对于一个推荐用户的付款中的百分比）来赚钱。

TON

吨

The TON cryptocurrency can also be used for microtransactions, but this is rarely utilized.

吨加密货币也可以用于微交易，但很少使用。

Case studies

案例研究

Last year’s viral hits — Notcoin, Hamster Kombat, and X Empire — attracted hundreds of millions of users combined.

去年的病毒式热门歌曲（Notcoin，Hamster Kombat和X Empire）吸引了数亿用户的总和。

It is worth noting that all successful cases in the niche so far are crypto-linked. Their lifecycle typically follows this pattern:

值得注意的是，到目前为止，利基市场中的所有成功案例均挂钩。他们的生命周期通常遵循以下模式：

Below are examples of such flash-in-the-pan games.

以下是此类闪烁游戏的示例。

Notcoin: the success story that started the clicker craze

NotCoin：开始点击器热潮的成功故事

Notcoin became a phenomenon and inspired countless clones.

Notcoin成为一种现象，并启发了无数克隆。

Key facts:

关键事实：

Mechanics:

力学：

Notcoin was the first to show that games on the Telegram Mini Apps platform can reach a large audience. The success of the game prompted other developers to create their own clickers.

Notcoin是第一个表明Telegram Mini Apps平台上的游戏可以吸引大量受众的人。游戏的成功促使其他开发人员创建了自己的点击器。

Hamster Kombat: almost 300 Million users in record time

仓鼠Kombat：创纪录的时间近3亿用户

Hamster Kombat is likely the most famous Telegram game. Its popularity and hype has spread far beyond the Web3 community.

仓鼠Kombat可能是最著名的电报游戏。它的受欢迎程度和炒作远远超出了Web3社区。

Key facts:

关键事实：

Mechanics:

力学：

Thanks to well-executed influencer marketing and good word of mouth, which would not have been possible without the focus on network marketing (the game also gave currency for acquired friends), Hamster Kombat became a global phenomenon in a matter of months.

得益于执行良好的影响者营销和良好的口口相传，如果没有关注网络营销（该游戏也为获得的朋友提供了货币），这是不可能的，仓鼠Kombat在几个月内就成为了全球现象。

X Empire: Hamster Kombat clone that achieved impressive reach

X帝国：仓鼠Kombat克隆，达到了令人印象深刻的范围

Managed by popular Russian YouTuber Alexander Sokolovsky, X Empire took on the rising social media presence of Elon Musk and the whole clicker trend.

X Empire由受欢迎的俄罗斯YouTuber Alexander Sokolovsky管理，埃隆·马斯克（Elon Musk）的社交媒体存在和整个点击器趋势不断上升。

Key facts:

关键事实：

Mechanics:

力学：

X Empire showed that it is possible to achieve impressive reach and attract millions of users even by releasing a clone of another product to the

X帝国表明，即使将另一种产品的克隆释放到