SocialFi：未能顛覆社群媒體的 Web3 實驗的事後剖析

自誕生以來，區塊鏈已經以非常明確的方式發展。對於一項以徹底改變支付方式為目標的技術來說，進軍其他領域似乎有些過分了。

Blockchain technology has come a long way since its humble beginnings. Initially conceived as a revolutionary force in the world of payments, its potential has quickly expanded to encompass a vast array of alternative domains.

區塊鏈技術自誕生以來已經取得了長足的進步。它最初被認為是支付領域的一股革命力量，但其潛力已迅速擴展到涵蓋眾多替代領域。

This evolution has seen innovators converge on a shared vision, giving rise to the Web3 SocialFi ecosystem. Platforms like Farcaster, Lens Protocol, and the now-defunct Friend.tech embody this collective aspiration. Their goal is to establish a communication system that places the user at the forefront and operates on a principle of mutual economic benefit.

在這演變過程中，創新者匯聚了共同的願景，從而催生了 Web3 SocialFi 生態系統。 Farcaster、Lens Protocol 和現已解散的 Friend.tech 等平台體現了這一集體願望。他們的目標是建立一個將使用者置於最前沿並以互惠互利的原則運作的通訊系統。

SocialFi platforms empower their users to derive financial value from their time, data, and contributions to the platform. The advent of Ethereum has sparked a wave of enthusiasm among industry innovators, who now recognize blockchain's boundless potential.

SocialFi 平台使用戶能夠從他們的時間、數據和對平台的貢獻中獲得財務價值。以太坊的出現引發了行業創新者的熱情，他們現在認識到區塊鏈的無限潛力。

Smart contracts have offered developers a blueprint for replicating any dominant Web2 application, a concept that gained momentum with Bluesky's emergence as an alternative to X.

智能合約為開發人員提供了複製任何主流 Web2 應用程式的藍圖，這一概念隨著 Bluesky 作為 X 替代品的出現而獲得了發展勢頭。

At varying intervals, protocols like Farcaster, Lens, and Friend Tech have graced the scene. In addition to their unique incentive models, these protocols also ensure data security by employing a distributed network of nodes to power their platforms.

Farcaster、Lens 和 Friend Tech 等協定每隔一段時間就會出現一次。除了獨特的激勵模型之外，這些協定還透過採用分散式節點網路為其平台提供動力來確保資料安全。

SocialFi applications are fundamentally opposed to the ethos of their big tech counterparts, such as Facebook, X, and Discord. While some creators may find favor on these platforms, big tech ultimately trades users' data for advertising revenue.

SocialFi 應用程式從根本上反對 Facebook、X 和 Discord 等大型科技應用程式的精神。雖然一些創作者可能會在這些平台上受到青睞，但大型科技公司最終會用用戶數據來換取廣告收入。

With billions of dollars in revenue generated, the average user is left unrewarded despite spending countless hours on these platforms. The promise of rectifying these anomalies has contributed to the massive adoption of platforms like Friend.tech over a year ago.

儘管產生了數十億美元的收入，但普通用戶儘管在這些平台上花費了無數時間，卻沒有得到任何回報。一年前，糾正這些異常現象的承諾促成了 Friend.tech 等平台的大規模採用。

Launched on the Base Layer-2 scaling solution backed by Coinbase, Friend Tech became an instant hit in the Web3 world. At the height of its popularity, on September 14, 2023, Friend Tech was generating $2 million in daily fees.

Friend Tech 在 Coinbase 支援的 Base Layer-2 擴展解決方案上推出，立即在 Web3 世界中引起轟動。 2023 年 9 月 14 日，Friend Tech 在其受歡迎程度達到頂峰，每日產生的費用為 200 萬美元。

Meanwhile, Farcaster, a well-funded Web3 social media site, failed to achieve a breakthrough in its UI/UX efforts. Despite once boasting 104,000 Daily Active Users (DAUs) in July.

同時，資金雄厚的 Web3 社群媒體網站 Farcaster 卻未能在 UI/UX 方面取得突破。儘管 7 月的每日活躍用戶 (DAU) 一度達到 104,000 人。

Far from attaining the heights scaled by their Web2 counterparts over decades of consistent building, top social platforms in the broader tech world have encountered a slowdown.

經過數十年的持續建設，更廣泛的科技領域的頂級社交平台遠未達到 Web2 同行所達到的高度，反而出現了放緩。

Many SocialFi protocols could barely sustain one year of optimal operation. Friend Tech, once a shining star, has now become a cautionary tale of over-projection. From a peak of $2 million per day, the application now struggles to generate $71.

許多 SocialFi 協議幾乎無法維持一年的最佳運作。友達科技曾經是一顆閃亮的明星，如今卻成為過度投射的警世故事。該應用程式的日收入從高峰時期的 200 萬美元降至 71 美元。

This lack of promise has prompted the developers of Friend Tech to recently revoke the protocol's smart contract. In the world of traditional finance, this action would be akin to declaring bankruptcy.

這種缺乏承諾的情況促使 Friend Tech 的開發人員最近撤銷了該協議的智慧合約。在傳統金融領域，這項行為類似於宣布破產。

Although only Friend Tech has closed shop for now, Farcaster has also experienced a sharp decline, with just 142 DAU now visiting the platform. Despite constant usage by Ethereum co-founder Vitalik Buterin, Farcaster has been unable to compete with Web2 alternatives like X and Facebook.

雖然目前只有 Friend Tech 關門，但 Farcaster 也經歷了大幅下滑，目前該平台的 DAU 僅有 142 人。儘管以太坊聯合創始人 Vitalik Buterin 不斷使用 Farcaster，但它仍無法與 X 和 Facebook 等 Web2 替代品競爭。

Lens Protocol has not escaped the general market downturn either, recording a steep slump from a high user count of 42,281 in July to just 8,368. The current outlook for these protocols highlights a vast disparity between adoption and sustainability.

Lens Protocol 也未能逃脫市場低迷的影響，用戶數量從 7 月的 42,281 人大幅下滑至 8,368 人。這些協議目前的前景凸顯了採用和永續性之間的巨大差距。

In addition to the dwindling platform usage, these platforms' tokens have also performed poorly, especially when contrasted with the emerging class of memecoins, assets that offer a higher promise of instant gains.

除了平台使用量減少之外，這些平台的代幣也表現不佳，特別是與新興的迷因幣（提供更高的即時收益承諾的資產）相比。

Many innovators agree on the need for new platforms powered by Web3 and Artificial Intelligence (AI). While crypto pioneers are making significant strides in introducing unique solutions, they must also master the business aspect of their inventions.

許多創新者都同意需要由 Web3 和人工智慧 (AI) 驅動的新平台。雖然加密貨幣先驅在引入獨特的解決方案方面取得了重大進展，但他們也必須掌握其發明的業務方面。

A protocol cannot rely solely on blockchain's core benefits to penetrate the mass market. There must be a dedicated focus on Research & Development, marketing, and a well-defined roadmap to prevent unrealistic expectations.

協議不能只依賴區塊鏈的核心優勢來滲透大眾市場。必須專門關注研發、行銷和明確的路線圖，以防止不切實際的期望。

Beating big tech giants is a herculean task that will not be accomplished overnight. Web3 innovators in social networking and artificial intelligence, such as ASI Alliance, DePIN, and others, must study their respective Web2 competitors to learn from their experiences. This knowledge may prove invaluable in their quest to penetrate and ultimately displace big tech on a grand scale.

擊敗大型科技巨頭是一項艱鉅的任務，不可能一蹴可幾。社交網路和人工智慧領域的 Web3 創新者，例如 ASI Alliance、DePIN 等，必須研究各自的 Web2 競爭對手，以學習他們的經驗。這些知識對於他們尋求滲透並最終大規模取代大型科技來說可能是無價的。