勞力士 (Rolex)、愛彼 (Audemars Piguet) 和伯爵 (Piaget)：比特幣買家大肆購買標誌性腕錶

隨著比特幣 (BTC) 接近 10 萬美元大關，這一頂級數位貨幣上個月已突破該水平

A new wave of bitcoin (BTC) enthusiasts are channeling their digital wealth into luxury timepieces, with brands like Rolex emerging as a top choice.

新一波比特幣 (BTC) 愛好者正在將他們的數位財富投入奢華腕錶中，勞力士 (Rolex) 等品牌成為首選。

As BTC cruises just shy of the $100,000 threshold, with the premier digital currency having eclipsed that level last month, proponents of the leading cryptocurrency are channeling their augmented affluence into opulent items.

隨著 BTC 的價格接近 10 萬美元的門檻，而這種主要的數位貨幣上個月已經突破了這一水平，這種領先的加密貨幣的支持者正在將他們增加的財富投入到奢華的物品中。

For instance, on the social media platform X, an account known as The Luxury Watch Guy, a purveyor of high-end timepieces, explained that when BTC hit $100,000, there was a flurry of luxury watch acquisitions.

例如，在社群媒體平台 X 上，一個名為 The Luxury Watch Guy（高端手錶供應商）的帳戶解釋說，當 BTC 達到 10 萬美元時，出現了一系列豪華手錶收購熱潮。

These acquisitions included a Rolex Skydweller Black Dial, a Rolex Yellow Gold GMT Jubilee, an Audemars Piguet Perpetual Calendar, an Audemars Piguet Rose Gold Chronograph 41mm Black Dial, a Rolex Datejust Blue Dial 36mm, and a Ladies WG Diamond Piaget, alongside a White Panerai Luminor.

這些收購包括勞力士Skydweller 黑色錶盤腕錶、勞力士黃金GMT Jubilee 腕錶、愛彼萬年曆腕錶、愛彼玫瑰金計時碼表41 毫米黑色錶盤、勞力士Datejust 藍色錶盤36 毫米腕錶、Ladies WG Diamond Piaget 腕手錶以及白色沛納海腕錶。

This phenomenon has also surfaced on the popular social media and news aggregation platform, Reddit.

這種現像也出現在流行的社群媒體和新聞聚合平台 Reddit 上。

In mid-December, during a period when BTC soared past $100K and flirted with its zenith, a Redditor proudly shared their acquisition of a Rolex Submariner—a timeless icon from Rolex’s renowned collection of dive watches.

12 月中旬，當 BTC 飆升至 10 萬美元以上並接近頂峰時，一位 Reddit 用戶自豪地分享了他們購買的勞力士 Submariner 腕錶——這是勞力士著名潛水錶系列中的永恆標誌。

“I had been DCAing in my crypto holdings since 2021..today sold a small portion of my Crypto holding to buy my dream watch as my own personal achievement. Trust me Guys its never too late for DCA….I would like to thank our community for being strong….now back to HODLing,” the Redditor wrote.

「自 2021 年以來，我一直在投資我的加密貨幣資產。今天，我出售了我的一小部分加密貨幣資產，購買了我夢想中的手錶，作為我個人的成就。相信我，夥計們，對於 DCA 來說，永遠不會太晚……我要感謝我們社區的強大……現在回到 HODLing，」Reddit 用戶寫道。

Another Redditor revealed they exchanged a portion of their bitcoin for a Rolex when BTC hit $64,000 around ten months ago. Astonishingly, BTC climbed to $69,000 just a day later. “What do you guys think? I already lost the trade because bitcoin pumped from 64 to 69 the very next day … So in terms of BTC spent, I paid way more than was necessary,” the person remarked.

另一位 Reddit 用戶透露，大約 10 個月前，當 BTC 觸及 64,000 美元時，他們用部分比特幣兌換了一塊勞力士。令人驚訝的是，僅僅一天后，BTC 就攀升至 69,000 美元。 「你們覺得怎麼樣？我已經輸掉了這筆交易，因為比特幣第二天就從 64 漲到了 69……所以就 BTC 支出而言，我支付的費用遠遠超出了必要的水平，」該人士說。

In that discussion, many users expressed disbelief, labeling the decision to trade BTC for a luxury watch as irrational. Even the acquisition of the timepiece, made when BTC surpassed $100,000, was met with criticism. “Tops in guys,” one individual wrote. Several users pointed out that luxury watches can serve as an alternative store of value.

在那次討論中，許多用戶表示難以置信，認為用比特幣換取豪華手錶的決定是不理性的。即使是在比特幣突破 10 萬美元時收購這款手錶，也遭到了批評。 「男人中的佼佼者，」一位人士寫道。一些用戶指出，豪華手錶可以作為一種替代的價值儲存手段。

Timepieces like Rolexes do retain their worth thanks to a blend of brand legacy, rarity, meticulous craftsmanship, and shifting market trends. Rolex, especially, enjoys enduring demand driven by its reputation for excellence and tradition.

像勞力士這樣的時計確實保留了其價值，這要歸功於品牌傳承、稀有性、細緻的工藝和不斷變化的市場趨勢的結合。尤其是勞力士，因其卓越和傳統的聲譽而享有持久的需求。

Moreover, the allure of luxury timepieces appears to be experiencing a notable revival in recent times. Adding to this, Franck Muller offers a crypto-inspired watch available for purchase with bitcoin, while Jacob & Co. also accepts cryptocurrency for its exclusive creations.

此外，奢華時計的吸引力近年來似乎正在顯著復甦。除此之外，Franck Muller 還提供了一款可以用比特幣購買的加密貨幣手錶，而 Jacob & Co. 也接受加密貨幣作為其獨家創作。

Bitcoin’s expanding presence in the luxury market highlights its unique position as both a medium of exchange and a store of value. This emerging pattern of purchasing high-end goods represents more than financial success—it signals a cultural evolution where bitcoin enthusiasts can translate digital wealth into enduring emblems of prestige and accomplishment. As adoption widens, these narratives could reshape how cryptocurrency’s practicality is perceived.

比特幣在奢侈品市場的不斷擴大凸顯了其作為交換媒介和價值儲存手段的獨特地位。這種購買高端商品的新興模式不僅代表著經濟上的成功，它還標誌著一種文化的演變，比特幣愛好者可以將數位財富轉化為持久的聲望和成就的象徵。隨著採用範圍的擴大，這些敘述可能會重塑人們對加密貨幣實用性的看法。