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區塊鏈應用程式提供的積分用於激勵使用,利用了我們對賭博的渴望。受流動性挖礦的啟發,空投已成為常見的成長駭客策略。然而,今天的積分已經演變成掠奪性計劃,獎勵不透明、任意改變,並且有可能被濫用。雖然積分本身並沒有本質上的問題,但它們目前的設計會掠奪使用者並破壞去中心化金融的透明度和公平原則。
Are "Points" a Predatory Gamble or a Path to Fairness?
「積分」是掠奪性的賭博還是通往公平的道路?
In the realm of blockchain, "points" have emerged as a contentious topic. These quasi-loyalty programs entice users with the promise of speculative rewards, but are they truly a benefit or a veiled form of gambling? Let's dive into the complexities of this crypto phenomenon.
在區塊鏈領域,「積分」已經成為一個有爭議的話題。這些準忠誠度計畫以投機性獎勵的承諾來吸引用戶,但它們真的是一種好處還是一種隱藏的賭博形式?讓我們深入探討這種加密現象的複雜性。
Genesis of "Points": A Historical Perspective
「點」的起源:歷史的視角
To grasp the essence of "points," it's crucial to trace their lineage. Liquidity mining, pioneered by Compound, ignited the DeFi Summer in 2020. Users were incentivized to lend and borrow with its COMP tokens. Soon, a slew of projects followed suit, each tailoring their incentives to attract users.
要把握「點」的本質,追根溯源至關重要。由Compound開創的流動性挖礦點燃了2020年的DeFi之夏。用戶被激勵用其COMP代幣進行借貸。很快,大量專案紛紛效仿,每個專案都調整了自己的激勵措施來吸引用戶。
One notable player, Sushiswap, launched SUSHI tokens to encourage liquidity provisioning, aiming to outmaneuver Uniswap in a so-called "vampire attack." This maneuver prompted Uniswap to issue its own governance token, UNI, accompanied by a retroactive airdrop for early adopters.
一位著名的參與者 Sushiswap 推出了 SUSHI 代幣來鼓勵流動性供應,旨在在所謂的「吸血鬼攻擊」中智取 Uniswap。這項舉措促使 Uniswap 發行了自己的治理代幣 UNI,並為早期採用者提供了追溯性空投。
The UNI Airdrop: A Catalyst for DeFi
UNI 空投:DeFi 的催化劑
The UNI airdrop, with its unprecedented reach, became a catalyst for decentralized finance. New users flocked to the platform, drawn by the allure of potential gains. This same airdrop strategy has been emulated by countless other protocols across various blockchains, albeit with varying degrees of innovation.
UNI 空投以其前所未有的影響力,成為去中心化金融的催化劑。受到潛在收益的誘惑,新用戶紛紛湧入該平台。儘管創新程度不同,但不同區塊鏈上無數其他協議都效仿了同樣的空投策略。
Blur and the Rise of "Points"
模糊與「點」的崛起
2022 marked the advent of "points." Blur pioneered this approach, enabling users to accumulate points by trading non-fungible tokens (NFTs) on its marketplace. By obfuscating the earning criteria, Blur aimed to discourage speculative farming and promote genuine usage. Its resounding success prompted a proliferation of points programs across the industry.
2022年標誌著「積分」的到來。 Blur 首創了這種方法,使用戶能夠透過在其市場上交易不可替代代幣(NFT)來累積積分。透過混淆收入標準,Blur 旨在阻止投機性農業並促進真正的使用。它的巨大成功促使積分計劃在整個行業內激增。
Points vs. Loyalty Programs: A Distinction
積分與忠誠度計劃:區別
A common misconception equates DeFi points to loyalty points offered by traditional entities like airlines or hotels. However, despite the shared nomenclature, they differ significantly in history and application. Whereas low-stakes loyalty programs reward repeat business, DeFi points often exploit hype to inflate metrics and generate revenue through fees.
一個常見的誤解是將 DeFi 積分等同於航空公司或飯店等傳統實體提供的忠誠度積分。然而,儘管有共同的命名法,它們在歷史和應用方面卻存在顯著差異。低風險的忠誠度計劃獎勵重複業務,而 DeFi 積分經常利用炒作來誇大指標並透過費用產生收入。
The Predatory Nature of Points
積分的掠奪性
The current state of points in DeFi is often predatory. Rewards are undisclosed, timelines are absent, and program parameters can be arbitrarily altered. Tokens may never be distributed or may be worthless, leaving users bearing the brunt of fees and opportunity costs.
目前 DeFi 中積分的狀態往往是掠奪性的。獎勵未公開,沒有時間表,且計劃參數可以任意更改。代幣可能永遠不會被分發,或者可能毫無價值,讓用戶首當其沖地承受費用和機會成本。
Imperative for Transparency and Fairness
透明度和公平性勢在必行
For points to fulfill their potential, they must undergo a fundamental transformation. Projects need to disclose rewards upfront, communicate a clear timeline, and honor their commitments.
為了讓積分發揮潛力,它們必須經歷根本性的轉變。專案需要事先揭露獎勵、傳達明確的時間表並履行承諾。
Solend, a project I founded, implemented these principles in its "Points Season 1." We established a minimum rewards pool that could only be increased, and we provided a definitive timeline.
我創建的專案 Solend 在其「Points Season 1」中實施了這些原則。我們建立了一個只能增加的最低獎勵池,並提供了明確的時間表。
Path Forward: Transparency and Ethics
前進之路:透明度和道德
The future of points hinges on a commitment to transparency and fairness. By being upfront with users, projects can fulfill the promise of decentralized finance rather than perpetuating the opaque systems we sought to revolutionize. By prioritizing ethics, points can evolve from a speculative gamble into a valuable tool for engagement, retention, and rewards – as they were always intended to be.
積分的未來取決於對透明度和公平性的承諾。透過提前與使用者溝通,專案可以實現去中心化金融的承諾,而不是讓我們尋求徹底變革的不透明系統永久存在。透過優先考慮道德,積分可以從投機性賭博演變成一種有價值的參與、保留和獎勵工具——正如它們一直以來的初衷。
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