MINISO名創優品歐洲首家MINISO LAND店在馬德里Gran Via開業

名創優品西班牙「最大店」盛大開業，MNSO股價週二上漲，標誌著一個重要里程碑

Retail chain MINISO Group Holding (NYSE:MNSO) shares rose on Tuesday after opening its “largest store” in Spain.

零售連鎖店名創優品集團控股公司（NYSE：MNSO）在西班牙開設「最大商店」後，股價週二上漲。

The new flagship store is located on Madrid’s iconic Gran Via and is also the first MINISO LAND store in Europe.

新旗艦店位於馬德里標誌性的格蘭大道，也是名創優品歐洲首家店。

The store spans 1,100 square meters and is divided into themed zones, including Harry Potter, Stitch and other popular IP collaborations.

店面面積1100平方米，分為多個主題區，包括哈利波特、史迪仔等熱門IP合作款。

What Happened: MINISO opened its “largest store” in Spain on Tuesday, a new flagship that is also the first MINISO LAND store in Europe.

發生了什麼：名創優品週二在西班牙開設了“最大店”，這是一家新旗艦店，也是歐洲第一家名創優品 LAND 店。

The store is located in Madrid's iconic Gran Via and spans 1,100 square meters. It features themed zones for popular IP collaborations, including Harry Potter and Stitch.

該店位於馬德里標誌性的格蘭大道，面積達 1,100 平方米。它設有流行 IP 合作的主題區，包括《哈利波特》和《史迪仔》。

The store also includes a blind box zone, cosmetic and fragrance areas and unique photo spots, such as the Penpen Madrid tree-hugging design.

店內還設有盲盒區、化妝品和香水區以及獨特的拍照點，例如 Penpen Madrid 環樹設計。

The opening is part of MINISO's rapid expansion, which now includes around 7,200 stores globally, with 260 in Europe.

此次開業是名創優品快速擴張的一部分，目前名創優品在全球擁有約 7,200 家門市，其中 260 家位於歐洲。

The Madrid flagship is the latest step in the brand's strategy to bring its joyful and immersive shopping experience to more iconic locations worldwide.

馬德里旗艦店是品牌策略的最新一步，旨在將令人愉悅和身臨其境的購物體驗帶到全球更多標誌性地點。

“We’re thrilled to open a new MINISO flagship store in the heart of Madrid’s vibrant Gran Via commercial district, and to bring our MINISO LAND store format to Spain for the first time,” said Vincent Huang, General Manager of MINISO Overseas distributor markets and Vice President.

名創優品海外經銷商市場總經理Vincent Huang 表示：「我們很高興能在馬德里充滿活力的Gran Via 商業區中心開設一家新的名創優品旗艦店，並將我們的名創優品LAND 商店形式首次引入西班牙。

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MNSO Price Action: MNSO shares are trading higher by 3.15% to $24.90 at last check Tuesday.

MNSO 價格走勢：截至週二最後一次檢查，MNSO 股價上漲 3.15%，至 24.90 美元。