MINISO Opens Europe's First MINISO LAND Store in Madrid's Gran Via

MINISO Group Holding MNSO shares saw a rise on Tuesday following the grand opening of its “largest store” in Spain, marking a significant milestone

Retail chain MINISO Group Holding (NYSE:MNSO) shares rose on Tuesday after opening its “largest store” in Spain.

The new flagship store is located on Madrid’s iconic Gran Via and is also the first MINISO LAND store in Europe.

The store spans 1,100 square meters and is divided into themed zones, including Harry Potter, Stitch and other popular IP collaborations.

What Happened: MINISO opened its “largest store” in Spain on Tuesday, a new flagship that is also the first MINISO LAND store in Europe.

The store is located in Madrid's iconic Gran Via and spans 1,100 square meters. It features themed zones for popular IP collaborations, including Harry Potter and Stitch.

The store also includes a blind box zone, cosmetic and fragrance areas and unique photo spots, such as the Penpen Madrid tree-hugging design.

The opening is part of MINISO's rapid expansion, which now includes around 7,200 stores globally, with 260 in Europe.

The Madrid flagship is the latest step in the brand's strategy to bring its joyful and immersive shopping experience to more iconic locations worldwide.

“We’re thrilled to open a new MINISO flagship store in the heart of Madrid’s vibrant Gran Via commercial district, and to bring our MINISO LAND store format to Spain for the first time,” said Vincent Huang, General Manager of MINISO Overseas distributor markets and Vice President.

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MNSO Price Action: MNSO shares are trading higher by 3.15% to $24.90 at last check Tuesday.