MINISO名创优品欧洲首家MINISO LAND店在马德里Gran Via开业

名创优品西班牙“最大店”盛大开业，MNSO股价周二上涨，标志着一个重要里程碑

Retail chain MINISO Group Holding (NYSE:MNSO) shares rose on Tuesday after opening its “largest store” in Spain.

零售连锁店名创优品集团控股公司（纽约证券交易所股票代码：MNSO）在西班牙开设“最大商店”后，其股价周二上涨。

The new flagship store is located on Madrid’s iconic Gran Via and is also the first MINISO LAND store in Europe.

新旗舰店位于马德里标志性的格兰大道，也是名创优品欧洲首家店。

The store spans 1,100 square meters and is divided into themed zones, including Harry Potter, Stitch and other popular IP collaborations.

店面面积1100平方米，分为多个主题区，包括哈利波特、史迪仔等热门IP合作款。

What Happened: MINISO opened its “largest store” in Spain on Tuesday, a new flagship that is also the first MINISO LAND store in Europe.

发生了什么：名创优品周二在西班牙开设了“最大店”，这是一家新旗舰店，也是欧洲第一家名创优品 LAND 店。

The store is located in Madrid's iconic Gran Via and spans 1,100 square meters. It features themed zones for popular IP collaborations, including Harry Potter and Stitch.

该店位于马德里标志性的格兰大道，面积达 1,100 平方米。它设有流行 IP 合作的主题区，包括《哈利·波特》和《史迪奇》。

The store also includes a blind box zone, cosmetic and fragrance areas and unique photo spots, such as the Penpen Madrid tree-hugging design.

店内还设有盲盒区、化妆品和香水区以及独特的拍照点，例如 Penpen Madrid 环树设计。

The opening is part of MINISO's rapid expansion, which now includes around 7,200 stores globally, with 260 in Europe.

此次开业是名创优品快速扩张的一部分，目前名创优品在全球拥有约 7,200 家门店，其中 260 家位于欧洲。

The Madrid flagship is the latest step in the brand's strategy to bring its joyful and immersive shopping experience to more iconic locations worldwide.

马德里旗舰店是该品牌战略的最新一步，旨在将令人愉悦和身临其境的购物体验带到全球更具标志性的地点。

“We’re thrilled to open a new MINISO flagship store in the heart of Madrid’s vibrant Gran Via commercial district, and to bring our MINISO LAND store format to Spain for the first time,” said Vincent Huang, General Manager of MINISO Overseas distributor markets and Vice President.

名创优品海外经销商市场总经理 Vincent Huang 表示：“我们很高兴能在马德里充满活力的 Gran Via 商业区中心开设一家新的名创优品旗舰店，并将我们的名创优品 LAND 商店形式首次引入西班牙。”和副总裁。

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MNSO Price Action: MNSO shares are trading higher by 3.15% to $24.90 at last check Tuesday.

MNSO 价格走势：截至周二最后一次检查，MNSO 股价上涨 3.15%，至 24.90 美元。