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近年來,虛擬宇宙經歷了巨大的炒作,吸引了迪士尼和 Meta 等科技巨頭的投資。然而,由於虛擬宇宙未能達到預期,最初的熱情已經減弱。雖然虛擬世界的消亡已是顯而易見,但 VR 技術仍展現出巨大的前景。 VR 不斷取得進展,吸引了大量消費者需求,並在醫療保健和教育等各個領域提供變革性體驗。隨著創新者和開發者不斷突破界限,儘管虛擬實境面臨挫折,但虛擬實境仍有望成為創新和參與的驅動力。
The Ebb and Flow of the Metaverse and the Enduring Rise of Virtual Reality
虛擬宇宙的潮起潮落和虛擬實境的持久崛起
The concept of the metaverse, a shared virtual realm where users can interact and engage in diverse activities, has captured the imagination of innovators, investors, and futurists alike. However, after an initial surge of enthusiasm, the metaverse has encountered setbacks, prompting questions about its long-term viability.
元宇宙的概念是一個共享的虛擬領域,使用者可以在其中互動並參與各種活動,它激發了創新者、投資者和未來學家的想像。然而,在最初的熱情高漲之後,虛擬宇宙遇到了挫折,引發了人們對其長期生存能力的質疑。
The Hype and the Demise
炒作與消亡
In its early stages, the metaverse garnered substantial financial support from tech giants such as Disney and Meta. However, as tech journalist Ed Zitron noted in Business Insider, the metaverse has "died after being abandoned by the business world." This demise has been attributed to factors such as Meta's significant losses in metaverse investments and Disney's restructuring, which saw the metaverse division laid off.
在早期階段,元宇宙獲得了迪士尼和 Meta 等科技巨頭的大力資金支持。然而,正如科技記者 Ed Zitron 在《商業內幕》中指出的那樣,虛擬宇宙「在被商業世界拋棄後已經消亡」。這一滅亡歸因於 Meta 在元宇宙投資方面的重大損失以及迪士尼重組導致元宇宙部門被解僱等因素。
Virtual Reality: A Different Story
虛擬實境:一個不同的故事
While the metaverse has faced challenges, virtual reality (VR) has emerged as a separate and growing field. VR has roots dating back to the 1960s, with advancements in headset technology and gaming applications fueling its popularity. The acquisition of Oculus Rift by Facebook in 2014 marked a turning point for VR, laying the groundwork for the current boom.
雖然虛擬實境面臨挑戰,但虛擬實境 (VR) 已成為一個獨立且不斷發展的領域。 VR 的歷史可以追溯到 20 世紀 60 年代,耳機技術和遊戲應用的進步推動了 VR 的普及。 2014 年 Facebook 收購 Oculus Rift 標誌著 VR 的轉捩點,為當前的繁榮奠定了基礎。
Immersive Experiences and Blurred Lines
沉浸式體驗與模糊界限
Both Meta and Apple have invested heavily in VR, releasing their respective headsets in 2023. VR technology aims to provide immersive experiences, blurring the lines between physical and digital realities. Its applications extend beyond gaming, encompassing healthcare, education, and remote work.
Meta 和蘋果都在 VR 領域投入巨資,並於 2023 年發布了各自的頭顯。VR 技術旨在提供身臨其境的體驗,模糊物理現實和數位現實之間的界限。其應用範圍不僅限於遊戲,還包括醫療保健、教育和遠距工作。
Consumer Demand and Industry Optimism
消費者需求和行業樂觀情緒
Consumer demand for VR products remains strong. A survey by KPMG revealed that a significant majority of Americans are willing to pay substantial sums for VR headsets. Industry experts predict substantial growth in the VR market in the coming years.
消費者對VR產品的需求依然強勁。畢馬威的一項調查顯示,絕大多數美國人願意為 VR 耳機支付大筆費用。產業專家預測未來幾年 VR 市場將大幅成長。
The Future of Metaverse and VR
元宇宙與 VR 的未來
Despite the setbacks faced by the metaverse, VR technology continues to show promise. Innovators and developers are actively exploring its potential to transform experiences, boosting productivity, fostering creativity, and revolutionizing collaboration.
儘管虛擬世界面臨挫折,但虛擬實境技術仍展現出希望。創新者和開發者正在積極探索其改變體驗、提高生產力、培養創造力和徹底改變協作的潛力。
Miguel Palencia, founder of Moonland Meta, believes that the metaverse concept is not dead but requires the right team and product to define its quality standards. However, Andrey Baral of CLS Global suggests that the transition to a mature metaverse may take a generation.
Moonland Meta 創辦人 Miguel Palencia 認為,元宇宙概念並未消亡,但需要合適的團隊和產品來定義其品質標準。然而,CLS Global 的 Andrey Baral 表示,向成熟的虛擬宇宙的過渡可能需要一代人的時間。
Hybrid Applications and Remote Work
混合應用程式和遠端工作
A promising application of VR and the metaverse lies in the realm of remote work. VR offers new possibilities for collaboration and productivity in virtual offices and team meetings, allowing teams to connect and interact regardless of geographical barriers.
VR 和虛擬宇宙的一個有前途的應用在於遠端工作領域。 VR 為虛擬辦公室和團隊會議中的協作和生產力提供了新的可能性,使團隊能夠不受地理障礙地進行聯繫和互動。
Conclusion
結論
The metaverse has experienced a setback after an initial period of hype. However, VR technology has emerged as a distinct and growing field, with strong consumer demand and industry optimism. The future of the metaverse remains uncertain, but VR's potential for transformative experiences and remote work applications suggests a bright outlook for this emerging technology.
在經歷了最初的炒作之後,虛擬宇宙經歷了挫折。然而,隨著消費者需求強勁且產業樂觀,VR 技術已成為一個獨特且不斷發展的領域。虛擬宇宙的未來仍然不確定,但 VR 在變革性體驗和遠端工作應用方面的潛力表明了這項新興技術的光明前景。
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