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近年来,虚拟宇宙经历了巨大的炒作,吸引了迪士尼和 Meta 等科技巨头的投资。然而,由于虚拟宇宙未能达到预期,最初的热情已经减弱。虽然虚拟世界的消亡已是显而易见,但 VR 技术仍然展现出巨大的前景。 VR 不断取得进展,吸引了大量消费者需求,并在医疗保健和教育等各个领域提供变革性体验。随着创新者和开发者不断突破界限,尽管虚拟现实面临着挫折,但虚拟现实仍有望成为创新和参与的驱动力。
The Ebb and Flow of the Metaverse and the Enduring Rise of Virtual Reality
虚拟宇宙的潮起潮落和虚拟现实的持久崛起
The concept of the metaverse, a shared virtual realm where users can interact and engage in diverse activities, has captured the imagination of innovators, investors, and futurists alike. However, after an initial surge of enthusiasm, the metaverse has encountered setbacks, prompting questions about its long-term viability.
元宇宙的概念是一个共享的虚拟领域,用户可以在其中互动并参与各种活动,它激发了创新者、投资者和未来学家的想象力。然而,在最初的热情高涨之后,虚拟宇宙遇到了挫折,引发了人们对其长期生存能力的质疑。
The Hype and the Demise
炒作与消亡
In its early stages, the metaverse garnered substantial financial support from tech giants such as Disney and Meta. However, as tech journalist Ed Zitron noted in Business Insider, the metaverse has "died after being abandoned by the business world." This demise has been attributed to factors such as Meta's significant losses in metaverse investments and Disney's restructuring, which saw the metaverse division laid off.
在早期阶段,元宇宙获得了迪士尼和 Meta 等科技巨头的大力资金支持。然而,正如科技记者 Ed Zitron 在《商业内幕》中指出的那样,虚拟宇宙“在被商业世界抛弃后已经消亡”。这一灭亡归因于 Meta 在元宇宙投资方面的重大损失以及迪士尼重组导致元宇宙部门被解雇等因素。
Virtual Reality: A Different Story
虚拟现实:一个不同的故事
While the metaverse has faced challenges, virtual reality (VR) has emerged as a separate and growing field. VR has roots dating back to the 1960s, with advancements in headset technology and gaming applications fueling its popularity. The acquisition of Oculus Rift by Facebook in 2014 marked a turning point for VR, laying the groundwork for the current boom.
虽然虚拟现实面临挑战,但虚拟现实 (VR) 已成为一个独立且不断发展的领域。 VR 的历史可以追溯到 20 世纪 60 年代,耳机技术和游戏应用的进步推动了 VR 的普及。 2014 年 Facebook 收购 Oculus Rift 标志着 VR 的转折点,为当前的繁荣奠定了基础。
Immersive Experiences and Blurred Lines
沉浸式体验和模糊界限
Both Meta and Apple have invested heavily in VR, releasing their respective headsets in 2023. VR technology aims to provide immersive experiences, blurring the lines between physical and digital realities. Its applications extend beyond gaming, encompassing healthcare, education, and remote work.
Meta 和苹果都在 VR 领域投入巨资,并于 2023 年发布了各自的头显。VR 技术旨在提供身临其境的体验,模糊物理现实和数字现实之间的界限。其应用范围不仅限于游戏,还包括医疗保健、教育和远程工作。
Consumer Demand and Industry Optimism
消费者需求和行业乐观情绪
Consumer demand for VR products remains strong. A survey by KPMG revealed that a significant majority of Americans are willing to pay substantial sums for VR headsets. Industry experts predict substantial growth in the VR market in the coming years.
消费者对VR产品的需求依然强劲。毕马威的一项调查显示,绝大多数美国人愿意为 VR 耳机支付大笔费用。行业专家预测未来几年 VR 市场将大幅增长。
The Future of Metaverse and VR
元宇宙和 VR 的未来
Despite the setbacks faced by the metaverse, VR technology continues to show promise. Innovators and developers are actively exploring its potential to transform experiences, boosting productivity, fostering creativity, and revolutionizing collaboration.
尽管虚拟世界面临着挫折,但虚拟现实技术仍然展现出希望。创新者和开发者正在积极探索其改变体验、提高生产力、培养创造力和彻底改变协作的潜力。
Miguel Palencia, founder of Moonland Meta, believes that the metaverse concept is not dead but requires the right team and product to define its quality standards. However, Andrey Baral of CLS Global suggests that the transition to a mature metaverse may take a generation.
Moonland Meta 创始人 Miguel Palencia 认为,元宇宙概念并未消亡,但需要合适的团队和产品来定义其质量标准。然而,CLS Global 的安德烈·巴拉尔 (Andrey Baral) 表示,向成熟的虚拟宇宙的过渡可能需要一代人的时间。
Hybrid Applications and Remote Work
混合应用程序和远程工作
A promising application of VR and the metaverse lies in the realm of remote work. VR offers new possibilities for collaboration and productivity in virtual offices and team meetings, allowing teams to connect and interact regardless of geographical barriers.
VR 和虚拟宇宙的一个有前途的应用在于远程工作领域。 VR 为虚拟办公室和团队会议中的协作和生产力提供了新的可能性,使团队能够不受地理障碍地进行联系和互动。
Conclusion
结论
The metaverse has experienced a setback after an initial period of hype. However, VR technology has emerged as a distinct and growing field, with strong consumer demand and industry optimism. The future of the metaverse remains uncertain, but VR's potential for transformative experiences and remote work applications suggests a bright outlook for this emerging technology.
在经历了最初的炒作之后,虚拟宇宙经历了挫折。然而,随着消费者需求强劲和行业乐观,VR 技术已经成为一个独特且不断发展的领域。虚拟宇宙的未来仍然不确定,但 VR 在变革性体验和远程工作应用方面的潜力表明了这一新兴技术的光明前景。
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