Farcaster 製造商 Merkle Manufactory 以最新融資接近獨角獸地位

Merkle Manufactory 是去中心化社交網絡 Farcaster 的創建者，在 Paradigm 領投的一輪融資中估值接近 10 億美元。 Farcaster 以其後嵌入應用程式功能 Frames 而聞名，其每日活躍用戶激增至超過 249,000 人。該公司的目標是透過專注於社群建設和支持開發者努力將自己打造成去中心化社群媒體的領導者來吸引十億用戶。

Merkle Manufactory, the Innovator Behind Farcaster, Poised to Achieve Unicorn Status with Latest Funding Round

Farcaster 背後的創新者 Merkle Manufactory 預計將透過最新一輪融資成為獨角獸

San Francisco, California - Merkle Manufactory, the driving force behind the decentralized social network Farcaster, is poised to achieve a valuation of $1 billion in its latest funding round, which is being led by the esteemed crypto investment firm Paradigm. Founded in 2020 by former Coinbase executives Dan Romero and Varun Srinivasan, Merkle Manufactory has garnered significant recognition for its flagship social media application, Warpcast, which operates on the Farcaster network – a decentralized platform designed specifically for social media applications.

加州舊金山 - Merkle Manufactory 是去中心化社交網絡 Farcaster 背後的推動者，其最新一輪融資預計將實現 10 億美元的估值，該輪融資由著名的加密貨幣投資公司 Paradigm 領投。 Merkle Manufactory 由Coinbase 前高管Dan Romero 和Varun Srinivasan 於2020 年創立，因其旗艦社交媒體應用程式Warpcast 獲得了廣泛認可，該應用程式在Farcaster 網路上運行，這是一個專為社交媒體應用程式設計的去中心化平台。

Prior to this substantial funding round, Merkle Manufactory secured $30 million in July 2022 from A16z Crypto, a prominent venture capital firm. Notably, Farcaster has recently introduced a groundbreaking feature known as Frames, which enables applications to operate within posts, fostering a surge in user engagement. The platform has witnessed an exponential increase in daily active users, reaching an impressive 249,000 on March 30th.

在這輪巨額融資之前，Merkle Manufactory 於 2022 年 7 月從著名創投公司 A16z Crypto 獲得了 3,000 萬美元。值得注意的是，Farcaster 最近推出了一項名為 Frames 的突破性功能，該功能使應用程式能夠在帖子內運行，從而促進用戶參與度的激增。該平台的每日活躍用戶數呈指數級增長，3 月 30 日達到令人印象深刻的 249,000 人。

Decentralized Social Media: A Paradigm Shift

去中心化社群媒體：典範轉移

Unlike traditional social media platforms, decentralized social media platforms like Farcaster leverage blockchain technology to provide users with unparalleled ownership over their data, content, and interactions. This paradigm shift moves away from the centralized control that has long been synonymous with traditional social media, empowering users with autonomy and agency. Decentralized platforms prioritize features such as censorship resistance and the ability for users to monetize their content without the interference of intermediaries. Friend.tech, Minds, and Mastodon are among the other notable platforms that have embraced this decentralized approach to social networking.

與傳統社群媒體平台不同，像 Farcaster 這樣的去中心化社群媒體平台利用區塊鏈技術為用戶提供對其數據、內容和互動的無與倫比的所有權。這種範式轉變擺脫了長期以來與傳統社群媒體同義的集中控制，賦予使用者自主權和代理權。去中心化平台優先考慮諸如抗審查性以及用戶在沒有中介機構幹擾的情況下透過其內容貨幣化的能力等功能。 Friend.tech、Minds 和 Mastodon 是其他採用這種去中心化社交網路方法的著名平台。

Overcoming User Retention Challenges

克服用戶保留挑戰

Despite the growing adoption of decentralized social media platforms, industry experts acknowledge that user retention remains a significant challenge. Recognizing this, Farcaster has adopted a unique strategy centered around community building and fostering a vibrant ecosystem of developers to drive its growth.

儘管去中心化社交媒體平台越來越多地被採用，但行業專家承認用戶保留仍然是一個重大挑戰。認識到這一點，Farcaster 採取了獨特的策略，圍繞著社區建設和培育充滿活力的開發者生態系統來推動其發展。

Dan Romero, the visionary founder of Farcaster, eschews the notion of directly competing with Elon Musk's Twitter, now known as X. Romero believes that replicating Twitter's model would be an exercise in futility, citing Meta's (formerly Facebook) unsuccessful attempt to rival Twitter. Despite its vast resources, Meta's Threads feature has failed to achieve the same level of traction as Twitter.

Farcaster 富有遠見的創始人 Dan Romero 迴避了與 Elon Musk 的Twitter（現稱為X）直接競爭的想法。羅梅羅認為，複製Twitter 的模式將是徒勞的，並引用了Meta（前Facebook）與Twitter 競爭的失敗嘗試。儘管擁有大量資源，Meta 的 Threads 功能卻未能達到與 Twitter 相同的吸引力。

Farcaster has set its sights on an ambitious goal: reaching a billion daily active users, despite its current user base of over 160,000 signups. Romero emphasizes the importance of innovation and differentiation, focusing on attracting a large community of developers to support the platform's growth and cultivate an environment of innovation.

Farcaster 制定了一個雄心勃勃的目標：儘管目前的註冊用戶數已超過 16 萬，但每日活躍用戶達到 10 億。 Romero強調創新和差異化的重要性，重點是吸引大量開發者社群來支持平台的發展並培育創新環境。

Farcaster's Innovative Frames Feature

Farcaster 的創新框架功能

Farcaster's Frames feature empowers users to perform a wide range of actions within posts, including minting NFTs, conducting transactions, accessing external blog posts, and participating in surveys – all seamlessly integrated within the platform. This feature has sparked a surge in user engagement, with daily active users on the Farcaster network skyrocketing from approximately 5,000 in January to over 249,000 in March.

Farcaster 的 Frames 功能使用戶能夠在帖子中執行各種操作，包括鑄造 NFT、進行交易、訪問外部博客帖子以及參與調查 - 所有這些都無縫集成在平台內。這項功能引發了用戶參與度的激增，Farcaster 網路上的每日活躍用戶從 1 月的約 5,000 人激增到 3 月的超過 249,000 人。

The platform's unwavering focus on user interaction and seamless functionality distinguishes it from traditional social media platforms, offering users a more immersive and engaging experience. By providing unique features and attracting a growing user base, Farcaster is poised to establish itself as a leading player in the decentralized social media space.

該平台堅定不移地專注於用戶互動和無縫功能，使其有別於傳統社群媒體平台，為用戶提供更身臨其境、更具吸引力的體驗。透過提供獨特的功能並吸引不斷增長的用戶群，Farcaster 準備將自己打造成去中心化社交媒體領域的領導者。

Paradigm's Strategic Investment

Paradigm的策略投資

Paradigm, a leading crypto investment firm, is spearheading Merkle Manufactory's latest funding round, potentially valuing the company at $1 billion. Paradigm's involvement highlights the growing interest and investment in decentralized social media platforms. The firm's investment portfolio includes major cryptocurrency companies like Coinbase, Blur, dYdX, Compound, and Citadel Securities, underscoring its confidence in the future of decentralized social media.

Paradigm 是一家領先的加密貨幣投資公司，正在領導 Merkle Manufactory 最新一輪融資，該公司的估值可能達到 10 億美元。 Paradigm 的參與凸顯了人們對去中心化社群媒體平台日益增長的興趣和投資。該公司的投資組合包括 Coinbase、Blur、dYdX、Compound 和 Citadel Securities 等主要加密貨幣公司，突顯了其對去中心化社群媒體未來的信心。

Farcaster's success in attracting users and building a thriving community underscores the potential for decentralized social media to reshape the digital landscape, offering users more control over their online interactions and content. With continued innovation and investment, platforms like Farcaster are poised to drive the next wave of social networking, providing unique opportunities for users and developers in the decentralized ecosystem.

Farcaster 在吸引用戶和建立繁榮社群方面的成功凸顯了去中心化社群媒體重塑數位格局的潛力，讓用戶能夠更好地控制自己的線上互動和內容。透過持續的創新和投資，像 Farcaster 這樣的平台將推動下一波社交網路浪潮，為去中心化生態系統中的用戶和開發者提供獨特的機會。