Farcaster 制造商 Merkle Manufactory 凭借最新融资接近独角兽地位

Merkle Manufactory 是去中心化社交网络 Farcaster 的创建者，在 Paradigm 领投的一轮融资中估值接近 10 亿美元。 Farcaster 因其后嵌入应用程序功能 Frames 而闻名，其每日活跃用户激增至超过 249,000 人。该公司的目标是通过专注于社区建设和支持开发者努力将自己打造成去中心化社交媒体的领导者来吸引十亿用户。

Merkle Manufactory, the Innovator Behind Farcaster, Poised to Achieve Unicorn Status with Latest Funding Round

Farcaster 背后的创新者 Merkle Manufactory 有望通过最新一轮融资成为独角兽

San Francisco, California - Merkle Manufactory, the driving force behind the decentralized social network Farcaster, is poised to achieve a valuation of $1 billion in its latest funding round, which is being led by the esteemed crypto investment firm Paradigm. Founded in 2020 by former Coinbase executives Dan Romero and Varun Srinivasan, Merkle Manufactory has garnered significant recognition for its flagship social media application, Warpcast, which operates on the Farcaster network – a decentralized platform designed specifically for social media applications.

加利福尼亚州旧金山 - Merkle Manufactory 是去中心化社交网络 Farcaster 背后的推动者，其最新一轮融资有望实现 10 亿美元的估值，该轮融资由著名的加密货币投资公司 Paradigm 领投。 Merkle Manufactory 由 Coinbase 前高管 Dan Romero 和 Varun Srinivasan 于 2020 年创立，因其旗舰社交媒体应用程序 Warpcast 获得了广泛认可，该应用程序在 Farcaster 网络上运行，这是一个专为社交媒体应用程序设计的去中心化平台。

Prior to this substantial funding round, Merkle Manufactory secured $30 million in July 2022 from A16z Crypto, a prominent venture capital firm. Notably, Farcaster has recently introduced a groundbreaking feature known as Frames, which enables applications to operate within posts, fostering a surge in user engagement. The platform has witnessed an exponential increase in daily active users, reaching an impressive 249,000 on March 30th.

在这轮巨额融资之前，Merkle Manufactory 于 2022 年 7 月从著名风险投资公司 A16z Crypto 获得了 3000 万美元。值得注意的是，Farcaster 最近推出了一项名为 Frames 的突破性功能，该功能使应用程序能够在帖子内运行，从而促进用户参与度的激增。该平台的日活跃用户数呈指数级增长，3 月 30 日达到令人印象深刻的 249,000 人。

Decentralized Social Media: A Paradigm Shift

去中心化社交媒体：范式转变

Unlike traditional social media platforms, decentralized social media platforms like Farcaster leverage blockchain technology to provide users with unparalleled ownership over their data, content, and interactions. This paradigm shift moves away from the centralized control that has long been synonymous with traditional social media, empowering users with autonomy and agency. Decentralized platforms prioritize features such as censorship resistance and the ability for users to monetize their content without the interference of intermediaries. Friend.tech, Minds, and Mastodon are among the other notable platforms that have embraced this decentralized approach to social networking.

与传统社交媒体平台不同，像 Farcaster 这样的去中心化社交媒体平台利用区块链技术为用户提供对其数据、内容和交互的无与伦比的所有权。这种范式转变摆脱了长期以来与传统社交媒体同义的集中控制，赋予用户自主权和代理权。去中心化平台优先考虑诸如抗审查性以及用户在没有中介机构干扰的情况下通过其内容货币化的能力等功能。 Friend.tech、Minds 和 Mastodon 是其他采用这种去中心化社交网络方法的著名平台。

Overcoming User Retention Challenges

克服用户保留挑战

Despite the growing adoption of decentralized social media platforms, industry experts acknowledge that user retention remains a significant challenge. Recognizing this, Farcaster has adopted a unique strategy centered around community building and fostering a vibrant ecosystem of developers to drive its growth.

尽管去中心化社交媒体平台越来越多地被采用，但行业专家承认用户保留仍然是一个重大挑战。认识到这一点，Farcaster 采取了独特的战略，围绕社区建设和培育充满活力的开发者生态系统来推动其发展。

Dan Romero, the visionary founder of Farcaster, eschews the notion of directly competing with Elon Musk's Twitter, now known as X. Romero believes that replicating Twitter's model would be an exercise in futility, citing Meta's (formerly Facebook) unsuccessful attempt to rival Twitter. Despite its vast resources, Meta's Threads feature has failed to achieve the same level of traction as Twitter.

Farcaster 富有远见的创始人丹·罗梅罗 (Dan Romero) 回避了与埃隆·马斯克 (Elon Musk) 的 Twitter（现称为 X）直接竞争的想法。罗梅罗认为，复制 Twitter 的模式将是徒劳的，并引用了 Meta（前 Facebook）与 Twitter 竞争的失败尝试。尽管拥有大量资源，Meta 的 Threads 功能却未能达到与 Twitter 相同的吸引力。

Farcaster has set its sights on an ambitious goal: reaching a billion daily active users, despite its current user base of over 160,000 signups. Romero emphasizes the importance of innovation and differentiation, focusing on attracting a large community of developers to support the platform's growth and cultivate an environment of innovation.

Farcaster 制定了一个雄心勃勃的目标：尽管目前的注册用户数已超过 16 万，但每日活跃用户达到 10 亿。 Romero强调创新和差异化的重要性，重点关注吸引大量开发者社区来支持平台的发展并培育创新环境。

Farcaster's Innovative Frames Feature

Farcaster 的创新框架功能

Farcaster's Frames feature empowers users to perform a wide range of actions within posts, including minting NFTs, conducting transactions, accessing external blog posts, and participating in surveys – all seamlessly integrated within the platform. This feature has sparked a surge in user engagement, with daily active users on the Farcaster network skyrocketing from approximately 5,000 in January to over 249,000 in March.

Farcaster 的 Frames 功能使用户能够在帖子中执行各种操作，包括铸造 NFT、进行交易、访问外部博客帖子以及参与调查 - 所有这些都无缝集成在平台内。这一功能引发了用户参与度的激增，Farcaster 网络上的每日活跃用户从 1 月份的约 5,000 人猛增到 3 月份的超过 249,000 人。

The platform's unwavering focus on user interaction and seamless functionality distinguishes it from traditional social media platforms, offering users a more immersive and engaging experience. By providing unique features and attracting a growing user base, Farcaster is poised to establish itself as a leading player in the decentralized social media space.

该平台坚定不移地关注用户交互和无缝功能，使其有别于传统社交媒体平台，为用户提供更加身临其境、更具吸引力的体验。通过提供独特的功能并吸引不断增长的用户群，Farcaster 准备将自己打造成去中心化社交媒体领域的领先者。

Paradigm's Strategic Investment

Paradigm的战略投资

Paradigm, a leading crypto investment firm, is spearheading Merkle Manufactory's latest funding round, potentially valuing the company at $1 billion. Paradigm's involvement highlights the growing interest and investment in decentralized social media platforms. The firm's investment portfolio includes major cryptocurrency companies like Coinbase, Blur, dYdX, Compound, and Citadel Securities, underscoring its confidence in the future of decentralized social media.

Paradigm 是一家领先的加密货币投资公司，正在牵头 Merkle Manufactory 最新一轮融资，该公司的估值可能达到 10 亿美元。 Paradigm 的参与凸显了人们对去中心化社交媒体平台日益增长的兴趣和投资。该公司的投资组合包括 Coinbase、Blur、dYdX、Compound 和 Citadel Securities 等主要加密货币公司，突显了其对去中心化社交媒体未来的信心。

Farcaster's success in attracting users and building a thriving community underscores the potential for decentralized social media to reshape the digital landscape, offering users more control over their online interactions and content. With continued innovation and investment, platforms like Farcaster are poised to drive the next wave of social networking, providing unique opportunities for users and developers in the decentralized ecosystem.

Farcaster 在吸引用户和建立繁荣社区方面的成功凸显了去中心化社交媒体重塑数字格局的潜力，让用户能够更好地控制自己的在线互动和内容。通过持续的创新和投资，像 Farcaster 这样的平台将推动下一波社交网络浪潮，为去中心化生态系统中的用户和开发者提供独特的机会。