行銷炒作和娛樂敘事成為加密貨幣市場資產成功的最強大驅動力

最近的 10x Research 報告指出了這一轉變，它說明了為什麼擁有直言不諱的創始人和強大的營銷角色的協議能夠蓬勃發展。

A recent 10x Research report has highlighted the increasing role of marketing influence and entertainment narratives in driving asset success within the cryptocurrency market.

最近的 10x 研究報告強調了行銷影響力和娛樂敘事在推動加密貨幣市場資產成功方面發揮越來越大的作用。

This trend is evident in the outperformance of assets with outspoken founders and strong marketing personas, as opposed to those relying solely on traditional financial metrics like intrinsic value or cash flow.

這種趨勢在擁有直言不諱的創辦人和強大的行銷角色的資產的優異表現中表現得很明顯，而不是那些僅依賴內在價值或現金流等傳統財務指標的資產。

The report showcases how assets like Dogecoin (CRYPTO: DOGE), which has been heavily influenced by Elon Musk's media visibility, have outperformed more subdued competitors.

該報告展示了狗狗幣（加密貨幣：DOGE）等深受伊隆馬斯克媒體知名度影響的資產如何能跑贏實力較弱的競爭對手。

For instance, Ethereum (CRYPTO: ETH) saw only a 6% gain over the past week, compared to Bitcoin's (CRYPTO: BTC) 16% rise and SUI's (CRYPTO: SUI) 46% surge.

例如，以太幣 (CRYPTO: ETH) 在過去一周僅上漲 6%，而比特幣 (CRYPTO: BTC) 上漲 16%，SUI (CRYPTO: SUI) 上漲 46%。

This dynamic has fundamentally reshaped how cryptocurrencies gain momentum.

這種動態從根本上重塑了加密貨幣獲得動力的方式。

“Crypto success is often driven by narrative and momentum,” the report states, highlighting how media-driven assets can sustain excitement and demand.

報告指出，“加密貨幣的成功往往是由敘事和勢頭推動的”，並強調了媒體驅動的資產如何維持興奮和需求。

For example, SUI, led by a high-profile media figure, added $4 billion in market capitalization since the election, outperforming rivals with no major protocol advancements.

例如，自選舉以來，由一位知名媒體人物領導的 SUI 市值增加了 40 億美元，超過了沒有重大協議進展的競爭對手。

The influence of alternative media and high-profile endorsements was also evident in Dogecoin's trading activity.

另類媒體和高調認可的影響在狗狗幣的交易活動中也很明顯。

Post-election, Dogecoin recorded $18 billion in trading volume, nearly 33% of its $55 billion market cap — outpacing traditional equities like Apple and Tesla in relative terms.

大選後，狗狗幣的交易量達到 180 億美元，佔其 550 億美元市值的近 33%，相對而言超過了蘋果和特斯拉等傳統股票。

This phenomenon aligns with the Veblen effect, a theory where higher prices create greater demand.

這種現象與凡勃倫效應相符，即更高的價格創造更大的需求。

The report notes how figures like MicroStrategy's (NASDAQ: MSTR) Michael Saylor, BlackRock's (NYSE: BLK) Larry Fink, and former President Donald Trump, once skeptical of Bitcoin, embraced it as prices surged.

該報告指出，MicroStrategy（納斯達克股票代碼：MSTR）的邁克爾·塞勒（Michael Saylor）、貝萊德（BlackRock）（NYSE：BLK）的拉里·芬克（Larry Fink ）和前總統唐納德·特朗普（Donald Trump）等曾經對比特幣持懷疑態度的人物如何在價格飆升時接受比特幣。

The report asserts that new capital flows not because an asset appears undervalued but because it demonstrates growth potential and market strength.

該報告聲稱，新的資本流動並不是因為資產似乎被低估，而是因為它顯示出成長潛力和市場實力。

As the market navigates this narrative-driven phase, investors are encouraged to reassess their portfolios.

隨著市場進入這個敘事驅動的階段，投資人被鼓勵重新評估他們的投資組合。

The report stresses the importance of capitalizing on momentum and adjusting holdings strategically to prioritize high-performing assets while sidelining weaker contenders.

該報告強調了利用勢頭和策略性調整持股的重要性，以優先考慮表現優異的資產，同時排擠較弱的競爭者。

For further insights into how the crypto market's dynamics are evolving and what lies ahead for digital assets, join Benzinga's Future of Digital Assets event on Nov. 19.

如需進一步了解加密貨幣市場的動態如何演變以及數位資產的前景，請參加 Benzinga 於 11 月 19 日舉辦的數位資產的未來活動。