营销炒作和娱乐叙事成为加密货币市场资产成功的最强大驱动力

最近的 10x Research 报告指出了这一转变，它说明了为什么拥有直言不讳的创始人和强大的营销角色的协议能够蓬勃发展。

A recent 10x Research report has highlighted the increasing role of marketing influence and entertainment narratives in driving asset success within the cryptocurrency market.

最近的 10x 研究报告强调了营销影响力和娱乐叙事在推动加密货币市场资产成功方面发挥着越来越大的作用。

This trend is evident in the outperformance of assets with outspoken founders and strong marketing personas, as opposed to those relying solely on traditional financial metrics like intrinsic value or cash flow.

这种趋势在拥有直言不讳的创始人和强大的营销角色的资产的优异表现中表现得很明显，而不是那些仅仅依赖于内在价值或现金流等传统财务指标的资产。

The report showcases how assets like Dogecoin (CRYPTO: DOGE), which has been heavily influenced by Elon Musk's media visibility, have outperformed more subdued competitors.

该报告展示了狗狗币（加密货币：DOGE）等深受埃隆·马斯克媒体知名度影响的资产如何跑赢实力较弱的竞争对手。

For instance, Ethereum (CRYPTO: ETH) saw only a 6% gain over the past week, compared to Bitcoin's (CRYPTO: BTC) 16% rise and SUI's (CRYPTO: SUI) 46% surge.

例如，以太坊 (CRYPTO: ETH) 在过去一周仅上涨 6%，而比特币 (CRYPTO: BTC) 上涨 16%，SUI (CRYPTO: SUI) 上涨 46%。

This dynamic has fundamentally reshaped how cryptocurrencies gain momentum.

这种动态从根本上重塑了加密货币获得动力的方式。

“Crypto success is often driven by narrative and momentum,” the report states, highlighting how media-driven assets can sustain excitement and demand.

报告指出，“加密货币的成功往往是由叙事和势头推动的”，并强调了媒体驱动的资产如何维持兴奋和需求。

For example, SUI, led by a high-profile media figure, added $4 billion in market capitalization since the election, outperforming rivals with no major protocol advancements.

例如，自选举以来，由一位知名媒体人物领导的 SUI 市值增加了 40 亿美元，超过了没有重大协议进展的竞争对手。

The influence of alternative media and high-profile endorsements was also evident in Dogecoin's trading activity.

另类媒体和高调认可的影响在狗狗币的交易活动中也很明显。

Post-election, Dogecoin recorded $18 billion in trading volume, nearly 33% of its $55 billion market cap — outpacing traditional equities like Apple and Tesla in relative terms.

大选后，狗狗币的交易量达到 180 亿美元，占其 550 亿美元市值的近 33%，相对而言超过了苹果和特斯拉等传统股票。

This phenomenon aligns with the Veblen effect, a theory where higher prices create greater demand.

这种现象与凡勃伦效应相符，即更高的价格创造更大的需求。

The report notes how figures like MicroStrategy's (NASDAQ: MSTR) Michael Saylor, BlackRock's (NYSE: BLK) Larry Fink, and former President Donald Trump, once skeptical of Bitcoin, embraced it as prices surged.

该报告指出，MicroStrategy（纳斯达克股票代码：MSTR）的迈克尔·塞勒（Michael Saylor）、贝莱德（BlackRock）（纽约证券交易所股票代码：BLK）的拉里·芬克（Larry Fink）和前总统唐纳德·特朗普（Donald Trump）等曾经对比特币持怀疑态度的人物如何在价格飙升时接受比特币。

The report asserts that new capital flows not because an asset appears undervalued but because it demonstrates growth potential and market strength.

该报告声称，新的资本流动并不是因为资产似乎被低估，而是因为它显示出增长潜力和市场实力。

As the market navigates this narrative-driven phase, investors are encouraged to reassess their portfolios.

随着市场进入这个叙事驱动的阶段，投资者被鼓励重新评估他们的投资组合。

The report stresses the importance of capitalizing on momentum and adjusting holdings strategically to prioritize high-performing assets while sidelining weaker contenders.

该报告强调了利用势头和战略性调整持股的重要性，以优先考虑表现优异的资产，同时排挤较弱的竞争者。

For further insights into how the crypto market's dynamics are evolving and what lies ahead for digital assets, join Benzinga's Future of Digital Assets event on Nov. 19.

如需进一步了解加密货币市场的动态如何演变以及数字资产的前景，请参加 Benzinga 于 11 月 19 日举办的数字资产的未来活动。