Facebook 批准加密貨幣廣告，標誌著區塊鏈的擁抱

Facebook 宣布，現在將允許在其平台上投放一些加密貨幣廣告，包括產品和服務廣告。然而，該公司已禁止宣傳二元期權和首次代幣發行（ICO）的廣告。廣告商必須向 Facebook 提交申請，才有資格投放加密貨幣廣告，該公司將評估其許可證、證券交易所上市資訊和其他相關商業資訊。

Facebook Relaxes Cryptocurrency Advertising Restrictions, Signaling Embrace of Blockchain Technology

Facebook放寬加密貨幣廣告限制，標誌著區塊鏈技術的擁抱

June 26, 2018 - In a significant policy shift, Facebook has announced that it will now allow certain advertisements for cryptocurrency products and services on its platform. This move marks a departure from its previous stance of banning all cryptocurrency-related ads, signaling a growing recognition of the legitimacy and potential of blockchain technology.

2018 年 6 月 26 日 - 在一項重大政策轉變中，Facebook 宣布現在將允許在其平台上投放某些加密貨幣產品和服務的廣告。此舉標誌著其與先前禁止所有加密貨幣相關廣告的立場背離，標誌著人們對區塊鏈技術的合法性和潛力的日益認可。

Rob Leathern, Facebook's Director of Product Management, outlined the policy changes in a blog post, explaining that the company had been refining its approach to cryptocurrency advertising since its initial ban in January. At the time, Facebook prohibited ads that promoted binary options and initial coin offerings (ICOs), citing concerns about deceptive and misleading practices.

Facebook 產品管理總監 Rob Leathern 在一篇部落格文章中概述了政策變化，並解釋說，自 1 月首次禁止以來，該公司一直在完善其加密貨幣廣告方法。當時，Facebook 禁止宣傳二元期權和首次代幣發行 (ICO) 的廣告，理由是擔心欺騙性和誤導性行為。

Over the past few months, Leathern said, Facebook has conducted a thorough review of the issue and has now devised a more nuanced approach. Cryptocurrency ads will be permitted under the following conditions:

萊森表示，在過去的幾個月裡，Facebook 已經對這個問題進行了徹底的審查，現在已經制定了更細緻的方法。在以下條件下允許使用加密貨幣廣告：

• Advertisers must submit an application for review, providing information such as licenses obtained, public stock exchange listings, and relevant business background.
• Ads must not promote binary options or ICOs.

"Given these restrictions, not everyone who wants to advertise will be able to do so," Leathern acknowledged. "But we'll listen to feedback, look at how well this policy works, and continue to study this technology so that, if necessary, we can revise it over time."

廣告商必須提交審核申請，提供獲得的許可證、公開證券交易所上市情況以及相關業務背景等資訊。廣告不得宣傳二元期權或ICO。」鑑於這些限制，並非每個想要做廣告的人都能做到所以，」萊森承認。 “但我們會聽取反饋，看看這項政策的效果如何，並繼續研究這項技術，以便在必要時我們可以隨著時間的推移對其進行修改。”

Facebook's decision to lift its ban on cryptocurrency advertising has been met with cautious optimism within the industry. It is seen as a recognition that blockchain-based products and services are becoming increasingly mainstream and have the potential to transform various aspects of society.

Facebook 解除加密貨幣廣告禁令的決定引起了業界的謹慎樂觀。這被視為一種認識，即基於區塊鏈的產品和服務正變得越來越主流，並有潛力改變社會的各個方面。

Furthermore, the move comes on the heels of Facebook's announcement in May that it was creating a dedicated blockchain unit led by David Marcus, one of its most senior executives. While the social media giant has not yet disclosed the specific focus of this unit, its formation has raised speculation about Facebook's ambitions in the blockchain space.

此外，在此之前，Facebook 在 5 月宣布將創建一個專門的區塊鏈部門，由其最高高管之一 David Marcus 領導。雖然這家社群媒體巨頭尚未透露該部門的具體重點，但其組成引發了人們對 Facebook 在區塊鏈領域野心的猜測。

Some analysts believe that Facebook's embrace of blockchain technology could be motivated by a desire to stay ahead of potential competition from rival companies. Others speculate that the company may be exploring the development of a cryptocurrency or blockchain-based platform of its own.

一些分析師認為，Facebook 採用區塊鏈技術的動機可能是希望在競爭對手公司的潛在競爭中保持領先地位。其他人則猜測該公司可能正在探索開發自己的加密貨幣或基於區塊鏈的平台。

Whatever the motivations behind Facebook's recent actions, the company's decision to allow cryptocurrency advertising is a significant development that sends a strong signal about the growing acceptance and potential of blockchain technology. It remains to be seen how this policy shift will impact the cryptocurrency industry and Facebook's own business, but it is clear that the social media giant is betting on the future of blockchain.

無論 Facebook 最近行動背後的動機是什麼，該公司允許加密貨幣廣告的決定都是一項重大進展，發出了關於區塊鏈技術日益增長的接受度和潛力的強烈信號。這項政策轉變將如何影響加密貨幣產業和 Facebook 自身業務還有待觀察，但很明顯，這家社群媒體巨頭正在押注區塊鏈的未來。

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