Facebook 批准加密货币广告，标志着区块链的拥抱

Facebook 宣布，现在将允许在其平台上投放一些加密货币广告，包括产品和服务广告。然而，该公司已禁止宣传二元期权和首次代币发行（ICO）的广告。广告商必须向 Facebook 提交申请，才有资格投放加密货币广告，该公司将评估其许可证、证券交易所上市信息和其他相关商业信息。

Facebook Relaxes Cryptocurrency Advertising Restrictions, Signaling Embrace of Blockchain Technology

Facebook放宽加密货币广告限制，标志着区块链技术的拥抱

June 26, 2018 - In a significant policy shift, Facebook has announced that it will now allow certain advertisements for cryptocurrency products and services on its platform. This move marks a departure from its previous stance of banning all cryptocurrency-related ads, signaling a growing recognition of the legitimacy and potential of blockchain technology.

2018 年 6 月 26 日 - 在一项重大政策转变中，Facebook 宣布现在将允许在其平台上投放某些加密货币产品和服务的广告。此举标志着其与之前禁止所有加密货币相关广告的立场背离，标志着人们对区块链技术的合法性和潜力的日益认可。

Rob Leathern, Facebook's Director of Product Management, outlined the policy changes in a blog post, explaining that the company had been refining its approach to cryptocurrency advertising since its initial ban in January. At the time, Facebook prohibited ads that promoted binary options and initial coin offerings (ICOs), citing concerns about deceptive and misleading practices.

Facebook 产品管理总监 Rob Leathern 在一篇博文中概述了政策变化，并解释说，自 1 月份首次禁止以来，该公司一直在完善其加密货币广告方法。当时，Facebook 禁止宣传二元期权和首次代币发行 (ICO) 的广告，理由是担心存在欺骗性和误导性行为。

Over the past few months, Leathern said, Facebook has conducted a thorough review of the issue and has now devised a more nuanced approach. Cryptocurrency ads will be permitted under the following conditions:

莱森表示，在过去的几个月里，Facebook 已经对这个问题进行了彻底的审查，现在已经制定了更细致的方法。在以下条件下允许使用加密货币广告：

• Advertisers must submit an application for review, providing information such as licenses obtained, public stock exchange listings, and relevant business background.
• Ads must not promote binary options or ICOs.

"Given these restrictions, not everyone who wants to advertise will be able to do so," Leathern acknowledged. "But we'll listen to feedback, look at how well this policy works, and continue to study this technology so that, if necessary, we can revise it over time."

广告商必须提交审核申请，提供获得的许可证、公开证券交易所上市情况以及相关业务背景等信息。广告不得宣传二元期权或 ICO。”鉴于这些限制，并非每个想要做广告的人都能做到所以，”莱森承认道。 “但我们会听取反馈，看看这项政策的效果如何，并继续研究这项技术，以便在必要时我们可以随着时间的推移对其进行修改。”

Facebook's decision to lift its ban on cryptocurrency advertising has been met with cautious optimism within the industry. It is seen as a recognition that blockchain-based products and services are becoming increasingly mainstream and have the potential to transform various aspects of society.

Facebook 解除加密货币广告禁令的决定引起了行业内的谨慎乐观。这被视为一种认识，即基于区块链的产品和服务正变得越来越主流，并有潜力改变社会的各个方面。

Furthermore, the move comes on the heels of Facebook's announcement in May that it was creating a dedicated blockchain unit led by David Marcus, one of its most senior executives. While the social media giant has not yet disclosed the specific focus of this unit, its formation has raised speculation about Facebook's ambitions in the blockchain space.

此外，在此之前，Facebook 在 5 月份宣布将创建一个专门的区块链部门，由其最高高管之一 David Marcus 领导。虽然这家社交媒体巨头尚未透露该部门的具体重点，但其组建引发了人们对 Facebook 在区块链领域野心的猜测。

Some analysts believe that Facebook's embrace of blockchain technology could be motivated by a desire to stay ahead of potential competition from rival companies. Others speculate that the company may be exploring the development of a cryptocurrency or blockchain-based platform of its own.

一些分析师认为，Facebook 采用区块链技术的动机可能是希望在竞争对手公司的潜在竞争中保持领先地位。其他人猜测该公司可能正在探索开发自己的加密货币或基于区块链的平台。

Whatever the motivations behind Facebook's recent actions, the company's decision to allow cryptocurrency advertising is a significant development that sends a strong signal about the growing acceptance and potential of blockchain technology. It remains to be seen how this policy shift will impact the cryptocurrency industry and Facebook's own business, but it is clear that the social media giant is betting on the future of blockchain.

无论 Facebook 最近行动背后的动机是什么，该公司允许加密货币广告的决定都是一项重大进展，发出了关于区块链技术日益增长的接受度和潜力的强烈信号。这一政策转变将如何影响加密货币行业和 Facebook 自身业务还有待观察，但很明显，这家社交媒体巨头正在押注区块链的未来。

ABOUT THE COMPANY

关于公司

PYMNTS.com is a leading news and information source for the payments and commerce industry. We are the premier source of analytics and data on the merchants, consumers, and innovations shaping how people pay. Our mission is to provide payment professionals with the tools and insights they need to succeed in an increasingly digital world.

PYMNTS.com 是支付和商业行业领先的新闻和信息来源。我们是有关商家、消费者和影响人们支付方式的创新的分析和数据的主要来源。我们的使命是为支付专业人士提供在日益数字化的世界中取得成功所需的工具和见解。