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上個月,美國前總統唐納德·川普宣布他正在出售一系列新的數位交易卡。這些卡片在他的Truth Social 平台上以典型的川普風格宣布,每張售價99 美元(90 歐元),如果您購買15 張或更多,您將收到一張真實的實體卡片,上面有他在與喬拜登辯論時穿的一套西裝。
Disgraced former US president Donald Trump has announced he is selling a new collection of his digital trading cards.
名譽掃地的美國前總統唐納德·川普宣布,他正在出售一系列新的數位交易卡。
The cards, announced in typical Trump style on his Truth Social platform, cost $99 (€90) each and if you buy 15 or more, you will receive an actual physical card with a piece of the suit he wore to his debate with Joe Biden.
這些卡片在他的Truth Social 平台上以典型的川普風格宣布,每張售價99 美元(90 歐元),如果您購買15 張或更多,您將收到一張真實的實體卡片,上面有他在與喬拜登辯論時穿的一套西裝。
It’s not the first time Trump has flogged these cards.
這並不是川普第一次鞭打這些牌。
The original 2022 collection sold out in a matter of hours with sales totalling a hefty $4.5 million (€4.1 million). Nor is it the first sales gambit the 2024 presidential candidate has subjected his loyal supporters to.
2022 年最初的系列在幾個小時內就被搶購一空,銷售額總計高達 450 萬美元(410 萬歐元)。這也不是這位 2024 年總統候選人對其忠實支持者的第一次推銷策略。
Earlier this year, Trump promoted the $60 ‘God Bless the U.S.A. Bible’, purportedly the only King James bible to be endorsed by the one-time president. He’s also used the highly publicised mugshot of him at Fulton County Jail to sell coffee mugs, T-shirts, and more of his trading cards.
今年早些時候,川普推銷了價值 60 美元的《上帝保佑美國聖經》,據稱這是唯一一本得到這位前任總統認可的英王欽定版聖經。他還利用自己在富爾頓縣監獄廣為人知的照片來出售咖啡杯、T 恤和更多他的交易卡。
Plainly, these are money-making tactics for a disgraced presidential hopeful that is potentially more skint than his bravado billionaire persona would allow.
顯然,這些都是針對一位名譽掃地的總統候選人的賺錢策略,而他的虛張聲勢的億萬富翁形象可能無法允許這種策略。
However, while the promise of a collection of non-fungible token (NFT) collectors cards might have made sense as a value proposition in 2022, although they have sold out, it’s not clear if the latest collection has sold out with the same immediacy of his prior attempt.
然而,雖然一系列不可替代代幣 (NFT) 收藏卡的承諾作為 2022 年的價值主張可能是有意義的,儘管它們已經售罄,但尚不清楚最新系列是否也能像之前一樣立即售罄。他之前的嘗試。
Trump might boast that “they call me the crypto-president,” but while NFTs were an unrelenting cornerstone of popular conversation as cryptocurrency took over every finance bro's entire personality in 2022, two years later the subject has been quietly dropped.
川普可能會誇口說“他們稱我為加密貨幣總統”,但隨著加密貨幣在2022 年佔據了每個金融兄弟的全部個性,NFT 成為了流行對話中堅定不移的基石,但兩年後這個話題已悄悄被放棄。
“NFTs had their boom and bust in 2022 when people were stuck at home during Covid,” Dr John Hawkins, a senior lecturer at the Canberra School of Politics, Economics & Society at the University of Canberra tells Euronews Culture.
堪培拉大學堪培拉政治、經濟與社會學院高級講師約翰·霍金斯博士告訴歐洲新聞文化:“NFT 在 2022 年經歷了繁榮和蕭條,當時人們在新冠疫情期間被困在家裡。”
“Their value has not recovered,” Hawkins adds. When looking at the “market capitalisation” of all NFTs, the peak value was nearing the trillions of dollars during 2022. It’s comparatively near zero now.
「它們的價值還沒有恢復,」霍金斯補充道。從所有 NFT 的「市值」來看,2022 年的峰值接近數萬億美元。
The NFT market’s bull run from 2021-2022 peaked in August 2021 when one week’s trading reached $3.24 billion (€2.96 billion). According to data from the Block, the most recent week on record, from 29 September to 6 October, recorded just $67.93 million (€62.03 million) in trading. That’s just over 2% of the figure from three years ago.
2021 年至 2022 年 NFT 市場的多頭市場在 2021 年 8 月達到高峰,當時一週的交易額達到 32.4 億美元(29.6 億歐元)。根據 Block 的數據,有記錄以來的最近一周,即 9 月 29 日至 10 月 6 日,交易額僅為 6,793 萬美元(6,203 萬歐元)。這僅是三年前數字的 2% 多一點。
Take the most popular example of the NFT, the Bored Ape that was promoted by stars as varied as Eminem, Post Malone, Madonna, and Paris Hilton, and sales have dropped exactly in line with the general pattern.
以 NFT 中最受歡迎的例子為例,《Bored Ape》由 Eminem、Post Malone、Madonna 和 Paris Hilton 等明星推廣,但銷量的下降與整體模式完全一致。
At the time, the Bored Ape NFTs were promoted as intriguing investments in digital art that would potentially prove incredibly lucrative. Touted by stars who could afford to make the occasional unsuccessful investment, those same stars quickly went quiet about their sparkly new NFTs.
當時,Bored Ape NFT 被宣傳為對數位藝術的有趣投資,可能會帶來難以置信的利潤。受到那些偶爾有能力進行不成功投資的明星的吹捧,這些明星很快就對他們閃閃發光的新 NFT 保持沉默。
It’s the rest of the public, lured in by the promise of easy riches, that have caused these NFTs to drop so precipitously. With Bored Apes and other NFTs’ value crashing, the little hope of being saved has been crushed by now-cautious buyers.
正是其他公眾被輕鬆致富的承諾所吸引,導致這些 NFT 急劇下跌。隨著 Bored Apes 和其他 NFT 的價值暴跌,現在謹慎的買家已經破滅了挽救的希望。
“There are a lot of buyers that were burnt the first time who may be very reluctant to try again,” Hawkins explains. “Bitcoin's price has recovered from previous crashes, so it is not impossible I guess."
霍金斯解釋說:“有很多買家第一次就被燒傷了,他們可能非常不願意再嘗試。” “比特幣的價格已經從之前的崩盤中恢復過來,所以我認為這並非不可能。”
Bitcoin and other major cryptocurrencies have had massive market fluctuations, but as Bitcoin continues to rocket to increasingly eye-watering values – and likely make some techbros very rich – it’s yet to be seen if that trend will be replicated with NFTs.
比特幣和其他主要加密貨幣經歷了巨大的市場波動,但隨著比特幣繼續飆升至越來越令人眼花繚亂的價值——並可能使一些技術兄弟變得非常富有——這種趨勢是否會通過NFT 複製還有待觀察。
Last year, dappGambl, a crypto gambling expertise site, ran research stating that 95% of all NFTs are now worthless investments. It’s not just that so many are worthless, but it’s rare that they’re even being bought anymore – 79% remain unsold.
去年,加密貨幣賭博專業網站 dappGambl 進行的研究表明,95% 的 NFT 現在都是毫無價值的投資。不僅有這麼多東西毫無價值,而且很少有人再購買它們——79% 仍未售出。
Why haven’t NFTs had the same longevity that cryptocurrencies like Bitcoin have had? It likely comes down to the same criticism they received during their brief zeitgeist. Whereas Bitcoin has a functional use-case as a currency alternative, NFTs were ultimately ways for venal people to show off their ownership of digital images.
為什麼 NFT 沒有像比特幣這樣的加密貨幣那樣長壽?這很可能歸結於他們在短暫的時代精神期間所受到的同樣的批評。雖然比特幣具有作為貨幣替代品的功能性用例,但 NFT 最終是貪婪之人炫耀其數位影像所有權的方式。
Digital images are, naturally, easily replicated and shared. The kudos in owning the “original” is completely hollow. Its value is inherent only in the value you put into the kudos of owning it. There’s a reason that sounds circular. It is.
數位影像自然很容易複製和共享。擁有「原創」的榮譽是完全空洞的。它的價值只存在於你因擁有它而獲得的榮譽中。有一個聽起來循環的原因。這是。
While some (questionably)
雖然有些(有疑問)
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