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上个月,美国前总统唐纳德·特朗普宣布他正在出售一系列新的数字交易卡。这些卡片在他的 Truth Social 平台上以典型的特朗普风格宣布,每张售价 99 美元(90 欧元),如果您购买 15 张或更多,您将收到一张真实的实体卡片,上面有他在与乔·拜登辩论时穿的一套西装。
Disgraced former US president Donald Trump has announced he is selling a new collection of his digital trading cards.
名誉扫地的美国前总统唐纳德·特朗普宣布,他正在出售一系列新的数字交易卡。
The cards, announced in typical Trump style on his Truth Social platform, cost $99 (€90) each and if you buy 15 or more, you will receive an actual physical card with a piece of the suit he wore to his debate with Joe Biden.
这些卡片在他的 Truth Social 平台上以典型的特朗普风格宣布,每张售价 99 美元(90 欧元),如果您购买 15 张或更多,您将收到一张真实的实体卡片,上面有他在与乔·拜登辩论时穿的一套西装。
It’s not the first time Trump has flogged these cards.
这并不是特朗普第一次鞭打这些牌。
The original 2022 collection sold out in a matter of hours with sales totalling a hefty $4.5 million (€4.1 million). Nor is it the first sales gambit the 2024 presidential candidate has subjected his loyal supporters to.
2022 年最初的系列在几个小时内就被抢购一空,销售额总计高达 450 万美元(410 万欧元)。这也不是这位 2024 年总统候选人对其忠实支持者的第一次推销策略。
Earlier this year, Trump promoted the $60 ‘God Bless the U.S.A. Bible’, purportedly the only King James bible to be endorsed by the one-time president. He’s also used the highly publicised mugshot of him at Fulton County Jail to sell coffee mugs, T-shirts, and more of his trading cards.
今年早些时候,特朗普推销了价值 60 美元的《上帝保佑美国圣经》,据称这是唯一一本得到这位前任总统认可的英王钦定版圣经。他还利用自己在富尔顿县监狱广为人知的照片来出售咖啡杯、T 恤和更多他的交易卡。
Plainly, these are money-making tactics for a disgraced presidential hopeful that is potentially more skint than his bravado billionaire persona would allow.
显然,这些都是针对一位名誉扫地的总统候选人的赚钱策略,而他的虚张声势的亿万富翁形象可能无法允许这种策略。
However, while the promise of a collection of non-fungible token (NFT) collectors cards might have made sense as a value proposition in 2022, although they have sold out, it’s not clear if the latest collection has sold out with the same immediacy of his prior attempt.
然而,虽然一系列不可替代代币 (NFT) 收藏卡的承诺作为 2022 年的价值主张可能是有意义的,尽管它们已经售罄,但尚不清楚最新系列是否也能像之前一样立即售罄。他之前的尝试。
Trump might boast that “they call me the crypto-president,” but while NFTs were an unrelenting cornerstone of popular conversation as cryptocurrency took over every finance bro's entire personality in 2022, two years later the subject has been quietly dropped.
特朗普可能会夸口说“他们称我为加密货币总统”,但随着加密货币在 2022 年占据了每个金融兄弟的全部个性,NFT 成为了流行对话中坚定不移的基石,但两年后这个话题已悄然被放弃。
“NFTs had their boom and bust in 2022 when people were stuck at home during Covid,” Dr John Hawkins, a senior lecturer at the Canberra School of Politics, Economics & Society at the University of Canberra tells Euronews Culture.
堪培拉大学堪培拉政治、经济与社会学院高级讲师约翰·霍金斯博士告诉欧洲新闻文化:“NFT 在 2022 年经历了繁荣和萧条,当时人们在新冠疫情期间被困在家里。”
“Their value has not recovered,” Hawkins adds. When looking at the “market capitalisation” of all NFTs, the peak value was nearing the trillions of dollars during 2022. It’s comparatively near zero now.
“它们的价值还没有恢复,”霍金斯补充道。从所有 NFT 的“市值”来看,2022 年的峰值接近数万亿美元。现在相对接近于零。
The NFT market’s bull run from 2021-2022 peaked in August 2021 when one week’s trading reached $3.24 billion (€2.96 billion). According to data from the Block, the most recent week on record, from 29 September to 6 October, recorded just $67.93 million (€62.03 million) in trading. That’s just over 2% of the figure from three years ago.
2021 年至 2022 年 NFT 市场的牛市在 2021 年 8 月达到顶峰,当时一周的交易额达到 32.4 亿美元(29.6 亿欧元)。根据 Block 的数据,有记录以来的最近一周,即 9 月 29 日至 10 月 6 日,交易额仅为 6,793 万美元(6,203 万欧元)。这仅是三年前数字的 2% 多一点。
Take the most popular example of the NFT, the Bored Ape that was promoted by stars as varied as Eminem, Post Malone, Madonna, and Paris Hilton, and sales have dropped exactly in line with the general pattern.
以 NFT 中最受欢迎的例子为例,《Bored Ape》由 Eminem、Post Malone、Madonna 和 Paris Hilton 等明星推广,但销量的下降与总体模式完全一致。
At the time, the Bored Ape NFTs were promoted as intriguing investments in digital art that would potentially prove incredibly lucrative. Touted by stars who could afford to make the occasional unsuccessful investment, those same stars quickly went quiet about their sparkly new NFTs.
当时,Bored Ape NFT 被宣传为对数字艺术的有趣投资,可能会带来难以置信的利润。受到那些偶尔有能力进行不成功投资的明星的吹捧,这些明星很快就对他们闪闪发光的新 NFT 保持沉默。
It’s the rest of the public, lured in by the promise of easy riches, that have caused these NFTs to drop so precipitously. With Bored Apes and other NFTs’ value crashing, the little hope of being saved has been crushed by now-cautious buyers.
正是其他公众被轻松致富的承诺所吸引,导致这些 NFT 急剧下跌。随着 Bored Apes 和其他 NFT 的价值暴跌,现在谨慎的买家已经破灭了挽救的希望。
“There are a lot of buyers that were burnt the first time who may be very reluctant to try again,” Hawkins explains. “Bitcoin's price has recovered from previous crashes, so it is not impossible I guess."
霍金斯解释说:“有很多买家第一次就被烧伤了,他们可能非常不愿意再次尝试。” “比特币的价格已经从之前的崩盘中恢复过来,所以我认为这并非不可能。”
Bitcoin and other major cryptocurrencies have had massive market fluctuations, but as Bitcoin continues to rocket to increasingly eye-watering values – and likely make some techbros very rich – it’s yet to be seen if that trend will be replicated with NFTs.
比特币和其他主要加密货币经历了巨大的市场波动,但随着比特币继续飙升至越来越令人眼花缭乱的价值——并可能使一些技术兄弟变得非常富有——这种趋势是否会通过 NFT 复制还有待观察。
Last year, dappGambl, a crypto gambling expertise site, ran research stating that 95% of all NFTs are now worthless investments. It’s not just that so many are worthless, but it’s rare that they’re even being bought anymore – 79% remain unsold.
去年,加密货币赌博专业网站 dappGambl 进行的研究表明,95% 的 NFT 现在都是毫无价值的投资。不仅有这么多东西毫无价值,而且很少有人再购买它们——79% 仍未售出。
Why haven’t NFTs had the same longevity that cryptocurrencies like Bitcoin have had? It likely comes down to the same criticism they received during their brief zeitgeist. Whereas Bitcoin has a functional use-case as a currency alternative, NFTs were ultimately ways for venal people to show off their ownership of digital images.
为什么 NFT 没有像比特币这样的加密货币那样长寿?这很可能归结于他们在短暂的时代精神期间受到的同样的批评。虽然比特币具有作为货币替代品的功能性用例,但 NFT 最终是贪婪之人炫耀其数字图像所有权的方式。
Digital images are, naturally, easily replicated and shared. The kudos in owning the “original” is completely hollow. Its value is inherent only in the value you put into the kudos of owning it. There’s a reason that sounds circular. It is.
数字图像自然很容易复制和共享。拥有“原创”的荣誉是完全空洞的。它的价值只存在于你因拥有它而获得的荣誉中。有一个听起来循环的原因。这是。
While some (questionably)
虽然有些(有疑问)
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