加密貨幣影響者的 DJ「Marshmello」特技出了大錯——或者真的錯了嗎？ - 解密

During the NFT NYC conference last week, a Tesla Cybertruck pulled into Times Square—and what appeared to be famed DJ Marshmello, flanked by a crypto influencer and a notable NFT project founder, hopped in the back of the angular ride and started blaring tunes to the rapidly forming crowd.

.cls-1 { 筆劃：#4abaff;行程斜接限制：10；描邊寬度：3.21px； } .cls-1, .cls-2 { 填充：無； } .cls-1, .cls-3 { 填充規則：evenodd; } .cls-4, .cls-3 { 描邊寬度: 0px; } .cls-5 { 隔離：隔離； } .cls-2 { 筆畫：#000;描邊寬度：3.08px； }Decrypt 的藝術、時尚和娛樂中心。探索場景在上週的NFT 紐約會議期間，一輛Tesla Cyber​​truck 駛入時代廣場，著名DJ Marshmello 跳了進來，旁邊是一位加密貨幣影響者和一位著名的NFT 專案創始人坐在棱角分明的遊樂設施後面，開始向迅速聚集的人群發出刺耳的音樂。

But it wasn’t actually Marshmello—and now the masked DJ has tweeted a threat of legal action against content creator Jake “SolJakey” Hillhouse and his pals for allegedly orchestrating the stunt to pump a meme coin. Will he follow through?

但這實際上並不是 Marshmello，現在這位蒙面 DJ 在推特上威脅要對內容創作者 Jake “SolJakey” Hillhouse 和他的朋友採取法律行動，因為他們涉嫌策劃這一特技來炒作模因幣。他會跟進嗎？

The crypto community's response to the revelation that it wasn't really Marshmello was swift, with some expressing outrage and disappointment over the deceptive practices, while others found the whole thing hilarious.

ADAD 加密社群對這不是真正的 Marshmello 的消息做出了迅速反應，有些人對這種欺騙行為表示憤怒和失望，而另一些人則覺得整件事很有趣。

For a while, many Crypto Twitter users truly believed that the man wearing the helmet was the famous DJ in question—and that he was a fan of MOG, the meme coin featured on the fake DJ's sweater. However, the scheme quickly unraveled when the real Marshmello tweeted that he was in Chicago and responded with a series of tweets about the stunt.

有一段時間，許多 Crypto Twitter 用戶確實相信戴頭盔的男子是著名的 DJ，而且他是 MOG 的粉絲，MOG 是假 DJ 毛衣上的迷因硬幣。然而，當真正的棉花糖在推特上說他在芝加哥並通過一系列有關這一特技的推文進行回應時，該計劃很快就被揭穿了。

“Guys this is not me lmao cmonnnn man,” he tweeted. “That’s not Marshmello, that’s a chunky old guy trying to scam people to think his fake crypto project is worth something.”

“夥計們，這不是我，老兄，”他發推文說。 “那不是 Marshmello，那是一個矮胖的老傢伙，試圖欺騙人們，讓他們認為他的假加密項目有價值。”

Marshmello even threatened legal action by saying, “Lawyers are already on it.” Decrypt reached out to Marshmello’s representatives for comment, but did not receive a response by press time.

棉花糖甚至威脅要採取法律行動，稱“律師已經在處理此事。” Decrypt 聯繫了 Marshmello 的代表徵求意見，但截至發稿時尚未收到回應。

Despite Marshmello’s claims and what many crypto observers believe, SolJakey tells Decrypt that the Times Square activation wasn’t designed to promote the meme coin—he claimed that was never the goal.

儘管 Marshmello 的說法以及許多加密貨幣觀察家的看法，SolJakey 告訴 Decrypt，時代廣場的啟動並不是為了推廣 meme 硬幣——他聲稱這從來都不是目標。

He shared a full behind-the-scenes video of the stunt via Twitter on Tuesday. We see them planning the stunt, renting speakers and scrambling to find a replacement Cybertruck when the initial rental fell through, and then plotting out the show—which was quickly shut down by police.

週二，他透過推特分享了這一特技的完整幕後影片。我們看到他們策劃了這場特技，租用了揚聲器，並在最初的租賃失敗後爭先恐後地尋找替代的賽博卡車，然後策劃了這場表演——很快就被警方叫停了。

SolJakey revealed that about two weeks before NFT NYC, he and his friends had pulled off a similar stunt in Los Angeles and wanted to replicate its viral success. That stunt was unrelated to NFTs and crypto. 

SolJakey 透露，在 NFT NYC 舉辦前大約兩週，他和他的朋友們在洛杉磯完成了類似的特技，並希望複製其病毒般的成功。這項噱頭與 NFT 和加密貨幣無關。

"We created a pool in the back of a Tesla Cybertruck in Beverly Hills to catch Elon Musk's eye," he explained. "Elon actually responded, and we made it onto Fox News. When you’re using a Cybertruck, you get more eyes than a Lamborgini.” 

「我們在比佛利山莊的特斯拉賽博卡車後部創建了一個水池，以吸引伊隆馬斯克的眼球，」他解釋道。 「埃隆實際上做出了回應，我們還上了福克斯新聞。當你使用賽博卡車時，你會比蘭博基尼吸引更多的目光。”

“We came up with an idea to do a DJ booth on the bed of the truck. We had a speaker rented and props rented,” SolJakey said. “Then we thought, ‘You know what would be funny? If someone wore a Marshmello helmet.’”

「我們想出了一個主意，在卡車的車床上設置一個 DJ 台。我們租了一個揚聲器和道具，」索爾傑基說。 「然後我們想，『你知道什麼會很有趣嗎？如果有人戴著棉花糖頭盔。’”

SolJakey added that his DJ friend was supposed to wear the helmet, but had to cancel at the last minute—so another friend who goes by OG stepped in. The influencer claims that the stand-in DJ just happened to be wearing a sweatshirt featuring the familiar shades-wearing logo of Ethereum meme coin Mog Coin.

ADADSolJakey 補充說，他的 DJ 朋友本來應該戴頭盔，但在最後一刻不得不取消，所以另一位自稱為 OG 的朋友介入了。這位有影響力的人聲稱，替身 DJ 恰好穿著一件印有以太坊meme 幣Mog Coin 的熟悉色調標誌。

OG claimed much the same in a tweet Tuesday, writing that "Anybody who thinks wearing the Joycat sweater was pre-planned is overestimating my foresight."

OG 在周二的一條推文中也聲稱，“任何認為穿 Joycat 毛衣是預先計劃好的人都高估了我的先見之明。”

“The reason people ran with the Mog Coin narrative was because he was wearing his Mog sweater,” SolJakey added. “The community kind of ran with it. There was never any intention to pump a coin. We just wanted to do a stunt to get Elon’s attention.”

「人們之所以追隨 Mog Coin 的說法，是因為他穿著 Mog 毛衣，」SolJakey 補充道。 「社區有點認同它。從來沒有任何意圖炒幣。我們只是想做個特技來引起埃隆的注意。”

Also pictured in the video was Rohun “Frank” Vora, creator of the DeGods and y00ts NFT projects. He’s joked that it was an impersonator amid the Marshmello fallout, but it was actually him in the footage.

影片中也出現了 Rohun「Frank」Vora，DeGods 和 y00ts NFT 計畫的創作者。他開玩笑說這是棉花糖事件中的一個冒充者，但實際上影片中的人是他。

“He came into the mix and we asked him to just hop on the Cybertruck,” SolJakey said. “It added that boost for the virality because he’s controversial. He said it wasn’t him as a joke.”

「他加入了其中，我們讓他跳上 Cyber​​truck，」SolJakey 說。 「這增加了病毒式傳播的動力，因為他是有爭議的。他說這不是他開玩笑的。”

Frank had previously tweeted about Mog Coin, however, including "onboarding" social media personality and boxer Bryce Hall onto the coin. Appearing to bring Marshmello into the fold too could have been seen as a swing of momentum for the token.

然而，弗蘭克此前曾在推特上發布過有關莫格幣的信息，其中包括將社交媒體名人和拳擊手布萊斯·霍爾“加入”該幣。似乎將 Marshmello 也納入其中可能被視為該代幣勢頭的搖擺。

The attempt to capitalize on Marshmello's fame without his consent or involvement draws attention to broader issues of trust, authenticity, and blurred ethical lines in the crypto world. With the space already battling skepticism due to its association with speculative trading, scams, and regulatory scrutiny, such tactics can undermine the legitimacy of the crypto industry.

ADAD 在未經 Marshmello 同意或參與的情況下利用他的名聲的企圖引起了人們對加密世界中信任、真實性和模糊道德界限等更廣泛問題的關注。由於該領域與投機交易、詐騙和監管審查的聯繫，已經引起了人們的懷疑，這種策略可能會破壞加密行業的合法性。

Even if the move wasn’t intended to pump a meme coin, as SolJakey claims, that’s been one of the biggest takeaways from the crypto community. He apologized for bringing negative sentiment to crypto and the MOG team, but isn't sorry for using the helmet for the stunt.

正如 SolJakey 所聲稱的那樣，即使此舉的目的不是為了炒作迷因幣，但這也是加密社群最大的收穫之一。他為加密貨幣和 MOG 團隊帶來負面情緒而道歉，但對於使用頭盔進行特技表演並不感到抱歉。

“Whatever anyone wants to say,” SolJakey said, “[Marshmello’s] IP is already available and he already sells the mask.”

“無論任何人想說些什麼，”SolJakey 說，“[Marshmello 的] IP 已經可用，而且他已經在銷售面具了。”

And as for the DJ’s legal threat? Nothing has come of it—not yet, at least. SolJakey said that he has yet to receive any communication from Marshmello’s team or legal representatives.

至於 DJ 的法律威脅呢？一切還沒有結果——至少現在還沒有。 SolJakey 表示，他尚未收到 Marshmello 團隊或法律代表的任何溝通。

Edited by Andrew Hayward

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