|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
名人的支持可以對加密項目的成功產生重大影響,但這並不意味著名人的認可可以使其值得信賴。
Celebrity endorsements can play a significant role in the success of a crypto project. However, it's crucial to note that not all celebrity-backed ventures are trustworthy.
名人的認可可以在加密貨幣項目的成功中發揮重要作用。然而,值得注意的是,並非所有名人支持的企業都值得信賴。
According to a 2023 research paper by two former United States Securities and Exchange Commission economists, there is a link between a celebrity endorsement of a crypto project and the likelihood of its dubiousness.
根據兩位前美國證券交易委員會經濟學家在 2023 年發表的一篇研究論文,加密貨幣計畫的名人認可與其可疑的可能性之間存在著關聯。
During their research, White and Wilkoff found that in 2019, 26% of the initial coin offerings (ICOs) they examined were likely scams. That number increased to nearly 40% by 2023.
White 和 Wilkoff 在研究過程中發現,2019 年,他們檢查的 ICO 中有 26% 可能是騙局。到 2023 年,這一數字將增加到近 40%。
While celebrity endorsements can attract consumer attention, they shouldn't be the sole factor in determining a project's legitimacy, said Amy-Rose Goodey, managing director of the Digital Economy Council of Australia (DECA). Thorough research and a critical eye are key.
澳洲數位經濟委員會 (DECA) 執行董事 Amy-Rose Goodey 表示,雖然名人代言可以吸引消費者的注意力,但它們不應成為決定專案合法性的唯一因素。徹底的研究和批判性的眼光是關鍵。
“It always comes down to due diligence and a keen eye for detail. A major red flag would be if all the essential elements are missing,” Goodey told Cointelegraph.
「這始終取決於盡職調查和對細節的敏銳洞察力。如果所有基本要素都缺失,那就是一個重大危險信號,」古迪告訴 Cointelegraph。
A number of big names, including sports stars Shaquille O’Neal and Tom Brady, actresses Gwyneth Paltrow and Paris Hilton, and many more high-profile public figures have lent their names to crypto projects that have ended up going bust or disappearing altogether.
許多知名人士,包括運動明星沙奎爾·奧尼爾和湯姆·布雷迪、女演員格溫妮絲·帕特洛和帕麗斯·希爾頓,以及許多其他知名公眾人物,都曾將自己的名字借給了加密項目,但這些項目最終都破產或完全消失。
According to Goodey, celebrity backing doesn’t always mean a project is untrustworthy and should be avoided as long as all the key elements for success are present and transparent.
古迪認為,名人支持並不總是意味著一個專案不值得信任,只要成功的所有關鍵要素都存在且透明,就應該避免。
“Celebrity endorsements have long been a staple in the marketer’s toolkit across every industry, dating back to the 1700s when ‘royal endorsements’ served as the precursor to modern celebrity branding,” she said.
「名人代言長期以來一直是各行業行銷人員工具箱中的主要內容,其歷史可以追溯到 1700 年代,當時『皇家代言』是現代名人品牌的先驅,」她說。
A lack of transparency isn't just a red flag for potential investors; it can also attract the attention of regulators.
缺乏透明度不僅對潛在投資者來說是一個危險信號,而且也是一個危險信號。它還可以引起監管機構的注意。
In March of 2023, eight celebrities, including actress Lindsay Lohan and YouTuber Jake Paul, were among a group of people charged by the SEC for not disclosing that they were paid to shill a crypto project.
2023 年3 月,包括女演員林賽羅韓(Lindsay Lohan) 和YouTuber 傑克保羅(Jake Paul) 在內的八位名人因未披露自己因推銷加密項目而獲得報酬而被美國證券交易委員會( SEC) 指控。
Around the same time, a class-action suit was filed against influencers who helped promote the now-defunct crypto exchange FTX without disclosing the compensation they received.
大約在同一時間,針對幫助推廣現已解散的加密貨幣交易所 FTX 的影響者提起了集體訴訟,但沒有透露他們收到的報酬。
Celebrity endorsements for crypto projects aren't always a red flag, but it often depends on the project and the credentials of the famous person, said Robert Hoogendoorn, head of content at blockchain analytics platform DappRadar.
區塊鏈分析平台 DappRadar 的內容主管 Robert Hoogendoorn 表示,名人對加密項目的認可並不總是一個危險信號,但這通常取決於項目和名人的資歷。
“For example, various sports heroes have backed fantasy sports platforms,” Hoogendoorn told Cointelegraph, adding that there are over 1,673 memecoins listed on CoinGecko with a combined market cap of around $38 billion.
「例如,各種體育英雄都支持夢幻體育平台,」Hoogendoorn 告訴 Cointelegraph,並補充說,CoinGecko 上列出了超過 1,673 個模因幣,總市值約為 380 億美元。
However, that only scratches the surface, as less than 1.5% of the 1.7 million tokens launched via Pump.fun since January ever reached a total value of more than $63,000.
然而,這只是表面現象,自 1 月以來透過 Pump.fun 發行的 170 萬枚代幣中,只有不到 1.5% 的總價值超過 63,000 美元。
Since May, several public figures, including Caitlyn Jenner and Jason Derulo, have launched and promoted crypto tokens using their likeness.
自 5 月以來,包括凱特琳詹納 (Caitlyn Jenner) 和傑森德魯洛 (Jason Derulo) 在內的幾位公眾人物都使用自己的肖像推出並推廣了加密代幣。
Crypto analytics firm Bubblemaps claims to have witnessed onchain insider activity during several of these coin launches, with some wallets profiting millions of dollars.
加密貨幣分析公司 Bubblemaps 聲稱在其中幾次代幣發行期間目睹了鏈上內部活動,一些錢包獲利數百萬美元。
Overall, Hoogendoorn said it’s often safer to be skeptical of a project backed by a celebrity, especially “when they praise a certain token you’ve never heard of, you know the project paid $50,000 for the shoutout.”
總體而言,Hoogendoorn 表示,對名人支持的項目持懷疑態度通常更安全,尤其是「當他們讚揚某個你從未聽說過的代幣時,你知道該項目為這種宣傳支付了5 萬美元。
However, he added that there are exceptions out there, depending on the context.
不過,他補充說,根據具體情況,也有例外。
“In general, celebrities promoting crypto projects tends to be a major red flag, and we’ve seen that with various celebrities, tokens and NFT [non-fungible token] collections,” he said.
「一般來說,名人推廣加密項目往往是一個主要的危險信號,我們已經在各種名人、代幣和 NFT [不可替代代幣]收藏中看到了這一點,」他說。
“However, celebrities genuinely backing a project through investment rounds should not necessarily be considered a red flag. There’s a difference there.”
「然而,名人透過幾輪投資真正支持一個項目並不一定被視為危險信號。這裡面是有差別的。
A celebrity advertising a crypto project could be a red flag in certain cases, said Ken Gamble, executive director and chairman of international private intelligence and cyber investigations firm IFW Global.
國際私人情報和網路調查公司 IFW Global 執行董事兼董事長 Ken Gamble 表示,在某些情況下,名人為加密項目做廣告可能是一個危險信號。
In his experience, there are a staggering number of fake celebrity crypto ads shilling products online that are scams, stealing famous people's likenesses and voices through deepfake technology and artificial intelligence.
根據他的經驗,網路上有數量驚人的假冒名人加密貨幣廣告,這些產品是詐騙產品,透過深度造假技術和人工智慧竊取名人的肖像和聲音。
In these cases, the celebrity might not even know they have endorsed a product. As was the case with billionaire Australian mining tycoon Andrew Forrest.
在這些情況下,名人甚至可能不知道他們已經認可了某種產品。澳洲億萬富翁礦業大亨安德魯·福雷斯特的情況就是如此。
In July of 2022, he launched legal proceedings against Meta over Facebook ads that used deepfakes of his image to promote scam crypto schemes after discovering them online.
2022 年 7 月,他在網路上發現 Meta 的 Facebook 廣告使用他的深度偽造圖片來宣傳騙局加密貨幣計畫後,對 Meta 發起了法律訴訟。
“As a subject matter expert in international cyber fraud, I have never seen a genuine endorsement of a crypto project by a real celebrity,” Gamble told Cointelegraph.
「作為國際網路詐騙領域的主題專家,我從未見過真正的名人對加密貨幣項目的真正認可,」甘布爾告訴 Cointelegraph。
Australia’s competition watchdog, the Australian Competition and Consumer Commission (ACCC), has also launched legal action against Meta over the prevalence of fraudulent celebrity scam ads on the platform.
澳洲競爭監管機構澳洲競爭與消費者委員會 (ACCC) 也因 Meta 平台上盛行欺詐性名人詐騙廣告而對 Meta 發起法律訴訟。
The ACCC says over
ACCC 表示結束
免責聲明:info@kdj.com
所提供的資訊並非交易建議。 kDJ.com對任何基於本文提供的資訊進行的投資不承擔任何責任。加密貨幣波動性較大,建議您充分研究後謹慎投資!
如果您認為本網站使用的內容侵犯了您的版權,請立即聯絡我們(info@kdj.com),我們將及時刪除。
-
- Fetch.AI (FET) 2022-2025 年價格預測:FET 能否突破 1.77 美元的關卡?
- 2024-09-22 18:15:13
- Fetch.AI [FET] 在突破宏觀下行趨勢後飆升超過 22%,接近 1.77 美元的關鍵阻力位。
-
- double Jump.tokyo 為 SEGA 的 IP 推出「SG Verse」L2 區塊鏈
- 2024-09-22 18:15:13
- 東京金融科技諾伯特·格爾克(Norbert Gehrke)關注收聽分享雙跳。
-
- Pyth Network 引入 Oracle Integrity Stake (OIS) 來提高資料品質
- 2024-09-22 18:10:02
- Pyth Network 引入了 Oracle 完整性質押 (OIS),該功能旨在透過實施質押獎勵和懲罰來增強資料來源之間的問責制。
-
- Solana 準備迎接 154 美元的主要價格阻力位,必須避免拒絕,以防止跌至 85 美元 – 分析師 Ali Martinez
- 2024-09-22 18:10:02
- 根據 CoinMarketCap 的數據,著名的山寨幣 Solana 是最近的主要頭條新聞之一,在過去 7 天內上漲了 8.22%。
-
- Solana 基金會解散爭論已到了斷點:拆除還是堅守陣地?
- 2024-09-22 18:10:02
- 在周六的今年 Solana Breakpoint 加密會議的最後辯論中,Solana 基金會執行董事 Dan Albert 和
-
- 富蘭克林鄧普頓將其鏈上貨幣市場基金擴展到 Avalanche 網絡
- 2024-09-22 18:10:02
- 管理 1.6 兆美元資產的全球投資公司富蘭克林鄧普頓 (Franklin Templeton) 透過將其鏈上貨幣市場基金擴展到 Avalanche 網絡,加深了對區塊鏈技術的參與。
-
- Aptos、Sei Network 和 Rexas Finance:推翻 Solana 的有力競爭者
- 2024-09-22 18:10:02
- 隨著 Aptos、Sei Network 和 Rexas Finance 成為未來的有力競爭者,爭奪 Solana 作為加密貨幣領先平台的競爭變得越來越激烈。
-
- 未來十年最值得投資的三種加密貨幣:Rexas Finance、Dogecoin 和 Polygon
- 2024-09-22 18:10:02
- 有趣的是,幾年前最受期待的加密貨幣之一 XRP 未能在名單上佔有一席之地。
-
- 狗狗幣準備迎接“看漲突破”
- 2024-09-22 18:10:02
- 在整個加密貨幣市場經歷了數週的恐懼和不確定性之後,狗狗幣(DOGE)發現自己正處於關鍵的轉折點。