|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
名人的支持可以对加密项目的成功产生重大影响,但这并不意味着名人的认可就可以使其值得信赖。
Celebrity endorsements can play a significant role in the success of a crypto project. However, it's crucial to note that not all celebrity-backed ventures are trustworthy.
名人的认可可以在加密货币项目的成功中发挥重要作用。然而,值得注意的是,并非所有名人支持的企业都值得信赖。
According to a 2023 research paper by two former United States Securities and Exchange Commission economists, there is a link between a celebrity endorsement of a crypto project and the likelihood of its dubiousness.
根据两位前美国证券交易委员会经济学家在 2023 年发表的一篇研究论文,加密货币项目的名人认可与其可疑的可能性之间存在联系。
During their research, White and Wilkoff found that in 2019, 26% of the initial coin offerings (ICOs) they examined were likely scams. That number increased to nearly 40% by 2023.
White 和 Wilkoff 在研究过程中发现,2019 年,他们检查的 ICO 中有 26% 可能是骗局。到 2023 年,这一数字将增加到近 40%。
While celebrity endorsements can attract consumer attention, they shouldn't be the sole factor in determining a project's legitimacy, said Amy-Rose Goodey, managing director of the Digital Economy Council of Australia (DECA). Thorough research and a critical eye are key.
澳大利亚数字经济委员会 (DECA) 常务董事 Amy-Rose Goodey 表示,虽然名人代言可以吸引消费者的注意力,但它们不应成为决定项目合法性的唯一因素。彻底的研究和批判性的眼光是关键。
“It always comes down to due diligence and a keen eye for detail. A major red flag would be if all the essential elements are missing,” Goodey told Cointelegraph.
“这始终取决于尽职调查和对细节的敏锐洞察力。如果所有基本要素都缺失,那就是一个重大危险信号,”古迪告诉 Cointelegraph。
A number of big names, including sports stars Shaquille O’Neal and Tom Brady, actresses Gwyneth Paltrow and Paris Hilton, and many more high-profile public figures have lent their names to crypto projects that have ended up going bust or disappearing altogether.
许多知名人士,包括体育明星沙奎尔·奥尼尔和汤姆·布雷迪、女演员格温妮丝·帕特洛和帕丽斯·希尔顿,以及许多其他知名公众人物,都曾将自己的名字借给了加密项目,但这些项目最终都破产或完全消失。
According to Goodey, celebrity backing doesn’t always mean a project is untrustworthy and should be avoided as long as all the key elements for success are present and transparent.
古迪认为,名人支持并不总是意味着一个项目不值得信任,只要成功的所有关键要素都存在且透明,就应该避免。
“Celebrity endorsements have long been a staple in the marketer’s toolkit across every industry, dating back to the 1700s when ‘royal endorsements’ served as the precursor to modern celebrity branding,” she said.
“名人代言长期以来一直是各个行业营销人员工具箱中的主要内容,其历史可以追溯到 1700 年代,当时‘皇家代言’是现代名人品牌的先驱,”她说。
A lack of transparency isn't just a red flag for potential investors; it can also attract the attention of regulators.
缺乏透明度不仅对潜在投资者来说是一个危险信号,而且也是一个危险信号。它还可以引起监管机构的注意。
In March of 2023, eight celebrities, including actress Lindsay Lohan and YouTuber Jake Paul, were among a group of people charged by the SEC for not disclosing that they were paid to shill a crypto project.
2023 年 3 月,包括女演员林赛·罗韩 (Lindsay Lohan) 和 YouTuber 杰克·保罗 (Jake Paul) 在内的八位名人因未披露自己因推销加密项目而获得报酬而被美国证券交易委员会 (SEC) 指控。
Around the same time, a class-action suit was filed against influencers who helped promote the now-defunct crypto exchange FTX without disclosing the compensation they received.
大约在同一时间,针对帮助推广现已解散的加密货币交易所 FTX 的影响者提起了集体诉讼,但没有透露他们收到的报酬。
Celebrity endorsements for crypto projects aren't always a red flag, but it often depends on the project and the credentials of the famous person, said Robert Hoogendoorn, head of content at blockchain analytics platform DappRadar.
区块链分析平台 DappRadar 的内容主管 Robert Hoogendoorn 表示,名人对加密项目的认可并不总是一个危险信号,但这通常取决于项目和名人的资历。
“For example, various sports heroes have backed fantasy sports platforms,” Hoogendoorn told Cointelegraph, adding that there are over 1,673 memecoins listed on CoinGecko with a combined market cap of around $38 billion.
“例如,各种体育英雄都支持梦幻体育平台,”Hoogendoorn 告诉 Cointelegraph,并补充说,CoinGecko 上列出了超过 1,673 个模因币,总市值约为 380 亿美元。
However, that only scratches the surface, as less than 1.5% of the 1.7 million tokens launched via Pump.fun since January ever reached a total value of more than $63,000.
然而,这只是表面现象,自 1 月份以来通过 Pump.fun 发行的 170 万枚代币中,只有不到 1.5% 的总价值超过 63,000 美元。
Since May, several public figures, including Caitlyn Jenner and Jason Derulo, have launched and promoted crypto tokens using their likeness.
自 5 月以来,包括凯特琳·詹纳 (Caitlyn Jenner) 和杰森·德鲁洛 (Jason Derulo) 在内的几位公众人物都使用自己的肖像推出并推广了加密代币。
Crypto analytics firm Bubblemaps claims to have witnessed onchain insider activity during several of these coin launches, with some wallets profiting millions of dollars.
加密货币分析公司 Bubblemaps 声称在其中几次代币发行期间目睹了链上内部活动,一些钱包获利数百万美元。
Overall, Hoogendoorn said it’s often safer to be skeptical of a project backed by a celebrity, especially “when they praise a certain token you’ve never heard of, you know the project paid $50,000 for the shoutout.”
总体而言,Hoogendoorn 表示,对名人支持的项目持怀疑态度通常更安全,尤其是“当他们赞扬某个你从未听说过的代币时,你知道该项目为这种宣传支付了 5 万美元。”
However, he added that there are exceptions out there, depending on the context.
不过,他补充说,根据具体情况,也有例外。
“In general, celebrities promoting crypto projects tends to be a major red flag, and we’ve seen that with various celebrities, tokens and NFT [non-fungible token] collections,” he said.
“总的来说,名人推广加密货币项目往往是一个主要的危险信号,我们已经在各种名人、代币和 NFT [不可替代代币]收藏中看到了这一点,”他说。
“However, celebrities genuinely backing a project through investment rounds should not necessarily be considered a red flag. There’s a difference there.”
“然而,名人通过几轮投资真正支持一个项目并不一定被视为危险信号。这里面是有区别的。”
A celebrity advertising a crypto project could be a red flag in certain cases, said Ken Gamble, executive director and chairman of international private intelligence and cyber investigations firm IFW Global.
国际私人情报和网络调查公司 IFW Global 执行董事兼董事长肯·甘布尔 (Ken Gamble) 表示,在某些情况下,名人为加密项目做广告可能是一个危险信号。
In his experience, there are a staggering number of fake celebrity crypto ads shilling products online that are scams, stealing famous people's likenesses and voices through deepfake technology and artificial intelligence.
根据他的经验,网上有数量惊人的假冒名人加密货币广告,这些产品是诈骗产品,通过深度造假技术和人工智能窃取名人的肖像和声音。
In these cases, the celebrity might not even know they have endorsed a product. As was the case with billionaire Australian mining tycoon Andrew Forrest.
在这些情况下,名人甚至可能不知道他们已经认可了某种产品。澳大利亚亿万富翁矿业大亨安德鲁·福雷斯特的情况就是如此。
In July of 2022, he launched legal proceedings against Meta over Facebook ads that used deepfakes of his image to promote scam crypto schemes after discovering them online.
2022 年 7 月,他在网上发现 Meta 的 Facebook 广告使用他的深度伪造图片来宣传骗局加密货币计划后,对 Meta 发起了法律诉讼。
“As a subject matter expert in international cyber fraud, I have never seen a genuine endorsement of a crypto project by a real celebrity,” Gamble told Cointelegraph.
“作为国际网络欺诈领域的主题专家,我从未见过真正的名人对加密货币项目的真正认可,”甘布尔告诉 Cointelegraph。
Australia’s competition watchdog, the Australian Competition and Consumer Commission (ACCC), has also launched legal action against Meta over the prevalence of fraudulent celebrity scam ads on the platform.
澳大利亚竞争监管机构澳大利亚竞争与消费者委员会 (ACCC) 也因 Meta 平台上盛行欺诈性名人诈骗广告而对 Meta 发起法律诉讼。
The ACCC says over
ACCC 表示结束
免责声明:info@kdj.com
所提供的信息并非交易建议。根据本文提供的信息进行的任何投资,kdj.com不承担任何责任。加密货币具有高波动性,强烈建议您深入研究后,谨慎投资!
如您认为本网站上使用的内容侵犯了您的版权,请立即联系我们(info@kdj.com),我们将及时删除。
-
- 瞄准区块链霸主:Janction雄心勃勃的整合计划
- 2024-09-22 18:20:14
- Jasmy 的首席财务官兼 Janction 的首席执行官 Hara 宣布了推出 Janction 开源 Layer2 链的雄心勃勃的雄心
-
- 韩国在 COVID-19 受挫后寻求在代币化证券市场上迎头赶上
- 2024-09-22 18:20:14
- 韩国是实物资产部分投资的较早采用者,这一趋势在 COVID-19 大流行期间激增。缺乏大量资金但寻求多样化投资策略的年轻投资者热切地拥抱这些机会。
-
- Altseason 可能即将到来,分析师表示随机购买加密货币可能比战略押注产生更好的回报
- 2024-09-22 18:20:02
- 加密货币分析师 Ali Martinez 表示,替代季节可能即将到来,在这个阶段,替代加密货币的表现将优于比特币。
-
- 领取 $ANALOS 并告别你的日常工作!
- 2024-09-22 18:20:02
- 谁有资格获得 $ANALOS 空投?完整说明
-
- 解决领取 1INCH 空投时的常见问题
- 2024-09-22 18:20:02
- 获取区块链 $1INCH 代币非常简单!只需完成这些简单的步骤即可立即开始使用您的代币。
-
- The Stashes Cryptosphere 宣布即将预售 $STSH 代币,旨在扩大 DeFi 机会
- 2024-09-22 18:20:02
- 圣文森特和格林纳丁斯金斯敦,2024 年 9 月 20 日,Chainwire The Stashes Cryptosphere(一个专注于区块链的平台)宣布
-
- 数字货币集团(DCG)首席执行官 Barry Silbert 和 Gemini Trust Co. 联合创始人 Cameron Winklevoss 长期以来的分歧在加密货币世界引起共鸣
- 2024-09-22 18:20:02
- 最近在加密货币世界引起共鸣的事件凸显了数字货币集团(DCG)首席执行官巴里·西尔伯特(Barry Silbert)之间日益紧张的关系
-
- MSTR 股票表现优于大盘,机构兴趣推动比特币在矿业公司中的采用
- 2024-09-22 18:20:02
- 自从 Microstrategy 于 2020 年开始采用比特币以来,MSTR 股票的股价增长令人印象深刻,表现优于标准普尔 500 指数中的所有公司。
-
- 点击即可赚取:最新的加密货币热潮利用模糊的财富承诺剥削玩家
- 2024-09-22 18:20:02
- 从 NotCoin 到 Hamster Kombat,一波无意识点击游戏正在席卷 Telegram,以加密货币财富的承诺吸引了数百万玩家。但现实远没有那么迷人,掠夺性策略、被操纵的支出以及毫无乐趣的游戏。