The Binary Holdings 與 Lost Club Toys 聯手改變新興市場的用戶參與度

Web3 基礎設施供應商 The Binary Holdings (TBH) 與 Lost Club Toys 聯手，為超過 1 億用戶提供一系列用戶啟動和參與工具。 Lost Club Toys 的平台包括 Move2Earn 平台、PokémonGo 風格的 AR 遊戲以及數位貼紙、商品和毛絨玩具等各種產品。此次合作旨在利用 TBH 在新興市場的廣泛網絡，透過在地化措施增強用戶參與度和文化表達。

The Binary Holdings and Lost Club Toys Forge Strategic Partnership to Revolutionize User Engagement and Activation in Emerging Markets

The Binary Holdings 與 Lost Club Toys 結成策略夥伴關係，徹底改變新興市場的用戶參與度和活躍度

Bangkok, Thailand – March 25, 2024 – The Binary Holdings, a leading Web3 infrastructure provider for the telecommunications, banking, financial services, and insurance (BFSI), gaming, and eWallet sectors in emerging markets, has announced a groundbreaking integration with Lost Club Toys, the brainchild of award-winning filmmaker and musician co-founders Daniel Grove and Kosmo Kint.

泰國曼谷 – 2024 年 3 月 25 日 – The Binary Holdings 是新興市場電信、銀行、金融服務和保險 (BFSI)、遊戲和電子錢包領域領先的 Web3 基礎設施提供商，宣布與 Lost Club 進行突破性整合Toys是屢獲殊榮的電影製片人和音樂家聯合創始人Daniel Grove 和Kosmo Kint 的創意。

This partnership marks a significant milestone for both organizations, bringing together their respective strengths to create a transformative ecosystem for user engagement and activation. By leveraging Lost Club Toys' vibrant Web3 lifestyle brand and The Binary Holdings' vast network of over 100 million users, this strategic alliance will unlock unparalleled opportunities for localized cultural expression and engagement.

此次合作對於兩個組織來說都是一個重要的里程碑，匯集了各自的優勢，為用戶參與和激活創建了一個變革性的生態系統。透過利用 Lost Club Toys 充滿活力的 Web3 生活風格品牌和 The Binary Holdings 擁有超過 1 億用戶的龐大網絡，這個策略聯盟將為本地化文化表達和參與帶來無與倫比的機會。

Lost Club Toys has gained widespread recognition for its mission to spread joy and positivity through music, dance, and digital storytelling. The project's whimsical characters, known as the Toys, have captured the imagination of audiences worldwide, becoming the official mascots of Token 2049, Asia's premier crypto conference, and captivating attendees at prestigious events such as the Formula 1 Grand Prix in Singapore, Monaco, Las Vegas, and Abu Dhabi.

Lost Club Toys 因其透過音樂、舞蹈和數位故事講述傳播歡樂和積極性的使命而獲得了廣泛認可。該項目的異想天開的角色「Toys」吸引了全世界觀眾的想像力，成為亞洲首屈一指的加密會議Token 2049 的官方吉祥物，並在新加坡、摩納哥、拉斯維加斯舉行的一級方程式大獎賽等在著名活動中吸引了與會者。維加斯和阿布達比。

The integration with The Binary Holdings will grant Lost Club Toys access to a vast user base of over 100 million users, spanning emerging markets across Southeast Asia, the Middle East, Africa, and Latin America. This partnership aligns perfectly with the increasing demand for user activation among The Binary Holdings' key partners.

與 The Binary Holdings 的整合將使 Lost Club Toys 能夠接觸到超過 1 億用戶的龐大用戶群，涵蓋東南亞、中東、非洲和拉丁美洲的新興市場。這種合作關係完全符合 The Binary Holdings 主要合作夥伴日益增長的用戶激活需求。

Through this collaboration, The Binary Holdings will gain access to a full suite of user activation and engagement tools powered by Lost Club Toys' dynamic intellectual property (IP). This includes digital stickers, a Move2Earn platform, merchandise, stuffed toys, fashion and accessories, and even a PokémonGo-styled augmented reality (AR) game. The Toys' universal appeal and adaptability make them ideal for brand partnerships across various verticals.

透過此次合作，The Binary Holdings 將獲得由 Lost Club Toys 動態智慧財產權 (IP) 提供支援的全套用戶啟用和參與工具。其中包括數位貼紙、Move2Earn 平台、商品、毛絨玩具、時尚和配件，甚至還有 PokémonGo 風格的擴增實境 (AR) 遊戲。這些玩具的普遍吸引力和適應性使其成為各個垂直領域品牌合作的理想選擇。

"We are thrilled to share the infectious spirit of the Toys and their dance-positive message with The Binary Holdings' millions of users in emerging markets and beyond," said Daniel Grove, CEO of Lost Club Toys. "This partnership is a testament to the power of combining art, technology, and innovation to create meaningful connections with audiences."

Lost Club Toys 執行長 Daniel Grove 表示：「我們很高興能夠與The Binary Holdings 在新興市場及其他地區的數百萬用戶分享Toys 的感染力精神及其積極的舞蹈訊息。 」 “這種合作關係證明了藝術、技術和創新相結合的力量，可以與觀眾建立有意義的聯繫。”

Manit Parikh, CEO of The Binary Holdings, expressed his enthusiasm for the partnership, stating, "Lost Club Toys' unique approach to entertainment and cultural impact perfectly aligns with our vision for enhancing user engagement and utility. Together, we will create immersive experiences that resonate with audiences around the globe."

The Binary Holdings 執行長Manit Parikh 表達了對此次合作的熱情，他表示：「Lost Club Toys 獨特的娛樂和文化影響方式與我們增強用戶參與度和實用性的願景完美契合。我們將共同打造身臨其境的體驗，引起全球觀眾的共鳴。”

The strategic significance of this integration is further underscored by Lost Club Toys' impressive roster of investors and advisors. As a portfolio company of Animoca Brands, the company boasts the backing of an industry giant with significant stakes in OpenSea, Magic Eden, and Bored Ape Yacht Club. Advisors such as Patrick Grove, Chairman and CEO of Catcha Group, and Marek Kotewicz, founding builder and developer of Polkadot and Ethereum, provide invaluable guidance and support for Lost Club Toys' continued growth and success.

Lost Club Toys 令人印象深刻的投資者和顧問名單進一步凸顯了此次整合的策略意義。作為 Animoca Brands 的投資組合公司，該公司擁有行業巨頭的支持，該巨頭在 OpenSea、Magic Eden 和 Bored Ape Yacht Club 等公司擁有大量股份。 Catcha Group 董事長兼執行長 Patrick Grove 以及 Polkadot 和以太坊的創始人和開發者 Marek Kotewicz 等顧問為 Lost Club Toys 的持續成長和成功提供了寶貴的指導和支持。

About The Binary Holdings

關於二元控股

The Binary Holdings is a leading Web3 infrastructure provider for telecommunications, BFSI, gaming, and eWallet companies operating in emerging economies across Southeast Asia, the Middle East, Africa, and Latin America. Headquartered in DIFC, UAE, the company is committed to fostering innovation and creating growth opportunities through its diverse ecosystem of services.

The Binary Holdings 是一家領先的 Web3 基礎設施供應商，為東南亞、中東、非洲和拉丁美洲新興經濟體的電信、BFSI、遊戲和電子錢包公司提供服務。該公司總部位於阿聯酋迪拜國際金融中心，致力於透過其多元化的服務生態系統促進創新並創造成長機會。

About Lost Club Toys

關於迷失俱樂部玩具

Lost Club Toys is a cultural phenomenon founded by Daniel Grove and Kosmo Kint, award-winning filmmakers and musicians. Through its whimsical characters and immersive performances, the company aims to spread joy and positivity worldwide, transcending boundaries and celebrating the universal language of music and dance.

Lost Club Toys 是一種文化現象，由屢獲殊榮的電影製作人和音樂家 Daniel Grove 和 Kosmo Kint 創立。該公司旨在透過其異想天開的角色和身臨其境的表演，在全世界傳播歡樂和積極性，超越界限並慶祝音樂和舞蹈的通用語言。

Media Contact

媒體聯繫

sid@lunapr.io

sid@lunapr.io