The Binary Holdings and Lost Club Toys Team Up to Shake Up User Engagement in Emerging Markets

The Binary Holdings (TBH), a Web3 infrastructure provider, has joined forces with Lost Club Toys to offer a range of user activation and engagement tools to over 100 million users. Lost Club Toys' platform includes a Move2Earn platform, a PokémonGo-style AR game, and various products such as digital stickers, merchandise, and stuffed toys. This partnership aims to enhance user engagement and cultural expression through localized initiatives, leveraging TBH's extensive network in emerging markets.

The Binary Holdings and Lost Club Toys Forge Strategic Partnership to Revolutionize User Engagement and Activation in Emerging Markets

Bangkok, Thailand – March 25, 2024 – The Binary Holdings, a leading Web3 infrastructure provider for the telecommunications, banking, financial services, and insurance (BFSI), gaming, and eWallet sectors in emerging markets, has announced a groundbreaking integration with Lost Club Toys, the brainchild of award-winning filmmaker and musician co-founders Daniel Grove and Kosmo Kint.

This partnership marks a significant milestone for both organizations, bringing together their respective strengths to create a transformative ecosystem for user engagement and activation. By leveraging Lost Club Toys' vibrant Web3 lifestyle brand and The Binary Holdings' vast network of over 100 million users, this strategic alliance will unlock unparalleled opportunities for localized cultural expression and engagement.

Lost Club Toys has gained widespread recognition for its mission to spread joy and positivity through music, dance, and digital storytelling. The project's whimsical characters, known as the Toys, have captured the imagination of audiences worldwide, becoming the official mascots of Token 2049, Asia's premier crypto conference, and captivating attendees at prestigious events such as the Formula 1 Grand Prix in Singapore, Monaco, Las Vegas, and Abu Dhabi.

The integration with The Binary Holdings will grant Lost Club Toys access to a vast user base of over 100 million users, spanning emerging markets across Southeast Asia, the Middle East, Africa, and Latin America. This partnership aligns perfectly with the increasing demand for user activation among The Binary Holdings' key partners.

Through this collaboration, The Binary Holdings will gain access to a full suite of user activation and engagement tools powered by Lost Club Toys' dynamic intellectual property (IP). This includes digital stickers, a Move2Earn platform, merchandise, stuffed toys, fashion and accessories, and even a PokémonGo-styled augmented reality (AR) game. The Toys' universal appeal and adaptability make them ideal for brand partnerships across various verticals.

"We are thrilled to share the infectious spirit of the Toys and their dance-positive message with The Binary Holdings' millions of users in emerging markets and beyond," said Daniel Grove, CEO of Lost Club Toys. "This partnership is a testament to the power of combining art, technology, and innovation to create meaningful connections with audiences."

Manit Parikh, CEO of The Binary Holdings, expressed his enthusiasm for the partnership, stating, "Lost Club Toys' unique approach to entertainment and cultural impact perfectly aligns with our vision for enhancing user engagement and utility. Together, we will create immersive experiences that resonate with audiences around the globe."

The strategic significance of this integration is further underscored by Lost Club Toys' impressive roster of investors and advisors. As a portfolio company of Animoca Brands, the company boasts the backing of an industry giant with significant stakes in OpenSea, Magic Eden, and Bored Ape Yacht Club. Advisors such as Patrick Grove, Chairman and CEO of Catcha Group, and Marek Kotewicz, founding builder and developer of Polkadot and Ethereum, provide invaluable guidance and support for Lost Club Toys' continued growth and success.

About The Binary Holdings

The Binary Holdings is a leading Web3 infrastructure provider for telecommunications, BFSI, gaming, and eWallet companies operating in emerging economies across Southeast Asia, the Middle East, Africa, and Latin America. Headquartered in DIFC, UAE, the company is committed to fostering innovation and creating growth opportunities through its diverse ecosystem of services.

About Lost Club Toys

Lost Club Toys is a cultural phenomenon founded by Daniel Grove and Kosmo Kint, award-winning filmmakers and musicians. Through its whimsical characters and immersive performances, the company aims to spread joy and positivity worldwide, transcending boundaries and celebrating the universal language of music and dance.

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