The Binary Holdings 和 Lost Club Toys 联手改变新兴市场的用户参与度

Web3 基础设施提供商 The Binary Holdings (TBH) 与 Lost Club Toys 联手，为超过 1 亿用户提供一系列用户激活和参与工具。 Lost Club Toys 的平台包括 Move2Earn 平台、PokémonGo 风格的 AR 游戏以及数字贴纸、商品和毛绒玩具等各种产品。此次合作旨在利用 TBH 在新兴市场的广泛网络，通过本地化举措增强用户参与度和文化表达。

The Binary Holdings and Lost Club Toys Forge Strategic Partnership to Revolutionize User Engagement and Activation in Emerging Markets

The Binary Holdings 与 Lost Club Toys 结成战略合作伙伴关系，彻底改变新兴市场的用户参与度和活跃度

Bangkok, Thailand – March 25, 2024 – The Binary Holdings, a leading Web3 infrastructure provider for the telecommunications, banking, financial services, and insurance (BFSI), gaming, and eWallet sectors in emerging markets, has announced a groundbreaking integration with Lost Club Toys, the brainchild of award-winning filmmaker and musician co-founders Daniel Grove and Kosmo Kint.

泰国曼谷 – 2024 年 3 月 25 日 – The Binary Holdings 是新兴市场电信、银行、金融服务和保险 (BFSI)、游戏和电子钱包领域领先的 Web3 基础设施提供商，宣布与 Lost Club 进行突破性整合Toys 是屡获殊荣的电影制片人和音乐家联合创始人 Daniel Grove 和 Kosmo Kint 的创意。

This partnership marks a significant milestone for both organizations, bringing together their respective strengths to create a transformative ecosystem for user engagement and activation. By leveraging Lost Club Toys' vibrant Web3 lifestyle brand and The Binary Holdings' vast network of over 100 million users, this strategic alliance will unlock unparalleled opportunities for localized cultural expression and engagement.

此次合作对于两个组织来说都是一个重要的里程碑，汇集了各自的优势，为用户参与和激活创建了一个变革性的生态系统。通过利用 Lost Club Toys 充满活力的 Web3 生活方式品牌和 The Binary Holdings 拥有超过 1 亿用户的庞大网络，这一战略联盟将为本地化文化表达和参与带来无与伦比的机会。

Lost Club Toys has gained widespread recognition for its mission to spread joy and positivity through music, dance, and digital storytelling. The project's whimsical characters, known as the Toys, have captured the imagination of audiences worldwide, becoming the official mascots of Token 2049, Asia's premier crypto conference, and captivating attendees at prestigious events such as the Formula 1 Grand Prix in Singapore, Monaco, Las Vegas, and Abu Dhabi.

Lost Club Toys 因其通过音乐、舞蹈和数字故事讲述传播欢乐和积极性的使命而获得了广泛认可。该项目的异想天开的角色“Toys”吸引了全世界观众的想象力，成为亚洲首屈一指的加密会议 Token 2049 的官方吉祥物，并在新加坡、摩纳哥、拉斯维加斯举行的一级方程式大奖赛等著名活动中吸引了与会者。维加斯和阿布扎比。

The integration with The Binary Holdings will grant Lost Club Toys access to a vast user base of over 100 million users, spanning emerging markets across Southeast Asia, the Middle East, Africa, and Latin America. This partnership aligns perfectly with the increasing demand for user activation among The Binary Holdings' key partners.

与 The Binary Holdings 的整合将使 Lost Club Toys 能够接触到超过 1 亿用户的庞大用户群，涵盖东南亚、中东、非洲和拉丁美洲的新兴市场。这种合作关系完全符合 The Binary Holdings 主要合作伙伴日益增长的用户激活需求。

Through this collaboration, The Binary Holdings will gain access to a full suite of user activation and engagement tools powered by Lost Club Toys' dynamic intellectual property (IP). This includes digital stickers, a Move2Earn platform, merchandise, stuffed toys, fashion and accessories, and even a PokémonGo-styled augmented reality (AR) game. The Toys' universal appeal and adaptability make them ideal for brand partnerships across various verticals.

通过此次合作，The Binary Holdings 将获得由 Lost Club Toys 动态知识产权 (IP) 提供支持的全套用户激活和参与工具。其中包括数字贴纸、Move2Earn 平台、商品、毛绒玩具、时装和配饰，甚至还有 PokémonGo 风格的增强现实 (AR) 游戏。这些玩具的普遍吸引力和适应性使其成为各个垂直领域品牌合作的理想选择。

"We are thrilled to share the infectious spirit of the Toys and their dance-positive message with The Binary Holdings' millions of users in emerging markets and beyond," said Daniel Grove, CEO of Lost Club Toys. "This partnership is a testament to the power of combining art, technology, and innovation to create meaningful connections with audiences."

Lost Club Toys 首席执行官丹尼尔·格罗夫 (Daniel Grove) 表示：“我们很高兴能够与 The Binary Holdings 在新兴市场及其他地区的数百万用户分享 Toys 的感染力精神及其积极的舞蹈信息。” “这种合作关系证明了艺术、技术和创新相结合的力量，可以与观众建立有意义的联系。”

Manit Parikh, CEO of The Binary Holdings, expressed his enthusiasm for the partnership, stating, "Lost Club Toys' unique approach to entertainment and cultural impact perfectly aligns with our vision for enhancing user engagement and utility. Together, we will create immersive experiences that resonate with audiences around the globe."

The Binary Holdings 首席执行官 Manit Parikh 表达了对此次合作的热情，他表示：“Lost Club Toys 独特的娱乐和文化影响方式与我们增强用户参与度和实用性的愿景完美契合。我们将共同打造身临其境的体验，引起全球观众的共鸣。”

The strategic significance of this integration is further underscored by Lost Club Toys' impressive roster of investors and advisors. As a portfolio company of Animoca Brands, the company boasts the backing of an industry giant with significant stakes in OpenSea, Magic Eden, and Bored Ape Yacht Club. Advisors such as Patrick Grove, Chairman and CEO of Catcha Group, and Marek Kotewicz, founding builder and developer of Polkadot and Ethereum, provide invaluable guidance and support for Lost Club Toys' continued growth and success.

Lost Club Toys 令人印象深刻的投资者和顾问名单进一步凸显了此次整合的战略意义。作为 Animoca Brands 的投资组合公司，该公司拥有行业巨头的支持，该巨头在 OpenSea、Magic Eden 和 Bored Ape Yacht Club 等公司拥有大量股份。 Catcha Group 董事长兼首席执行官 Patrick Grove 以及 Polkadot 和以太坊的创始人和开发者 Marek Kotewicz 等顾问为 Lost Club Toys 的持续增长和成功提供了宝贵的指导和支持。

About The Binary Holdings

关于二元控股

The Binary Holdings is a leading Web3 infrastructure provider for telecommunications, BFSI, gaming, and eWallet companies operating in emerging economies across Southeast Asia, the Middle East, Africa, and Latin America. Headquartered in DIFC, UAE, the company is committed to fostering innovation and creating growth opportunities through its diverse ecosystem of services.

The Binary Holdings 是一家领先的 Web3 基础设施提供商，为东南亚、中东、非洲和拉丁美洲新兴经济体的电信、BFSI、游戏和电子钱包公司提供服务。该公司总部位于阿联酋迪拜国际金融中心，致力于通过其多元化的服务生态系统促进创新并创造增长机会。

About Lost Club Toys

关于迷失俱乐部玩具

Lost Club Toys is a cultural phenomenon founded by Daniel Grove and Kosmo Kint, award-winning filmmakers and musicians. Through its whimsical characters and immersive performances, the company aims to spread joy and positivity worldwide, transcending boundaries and celebrating the universal language of music and dance.

Lost Club Toys 是一种文化现象，由屡获殊荣的电影制作人和音乐家 Daniel Grove 和 Kosmo Kint 创立。该公司旨在通过其异想天开的角色和身临其境的表演，在全世界传播欢乐和积极性，超越界限并庆祝音乐和舞蹈的通用语言。

Media Contact

媒体联系

sid@lunapr.io

sid@lunapr.io