Vapers might turn to the black market or resume smoking tobacco post the 2025 ban on single-use vapes, study suggests

According to recent findings, as many as 40 per cent of vape users might turn to the black market for their vaping supplies

Recent findings indicate that up to 40 per cent of vapers may resort to the black market for their vaping supplies following the 2025 ban on single-use vapes.

This poses a significant concern as illegal vapes, which are already prevalent in the UK, can contain harmful materials like lead and nickel. Furthermore, they frequently exceed legal nicotine levels and can deliver an alarming 7,000 puffs, far exceeding the 600 to 1,000 puff range of legal products.

The study, which surveyed 1,000 vapers, also reveals more concerning news: not only will there be a rise in black market sales, but about one in four vapers could go back to smoking tobacco, and a third are worried about increasing their nicotine consumption.

The survey was conducted by Ubbs a nicotine pouch brand, together with retailer Haypp, in light of the Government's goal for a smoke-free nation.

Commenting on the matter, Steve McGeough, a representative for Ubbs, shared his concerns: "It's really worrying to hear vapers saying they would seriously consider turning to cigarettes when the ban comes into force in 2025."

"Also concerningly, the findings show how some would even seek out unregulated vapes which is a real worry from a quality and safety point of view."

"Our research is clear, while disposable vapes might be on the way out there are plenty of safe and regulated alternatives out there to try now or when the ban comes into play," he adds.

"Nicotine pouches are a popular option which are supporting the UK with their goal of becoming a smoke free nation."

The study also found that nearly three-quarters of respondents have not tried alternatives to vaping, with 28 per cent considering a return to traditional cigarettes, 21 per cent possibly opting for chewing gum, and 25 per cent open to nicotine pouches.

Moreover, 30 per cent of those surveyed claimed to be 'very aware' of the risks associated with unregulated vapes, highlighting the lack of nicotine warnings (41 per cent) and emission testing information (30 per cent) as key concerns.

When choosing alternatives, 52 per cent prioritise appealing flavours and smells, followed by safety and quality assurance (50 per cent), and discreetness (33 per cent).

Commenting on the survey results, Markus Lindbald from Haypp said: "On a more positive note, it's promising to see how many are attempting to quit vaping ahead of the ban or explore other reduced risk alternatives, like nicotine pouches instead of turning back to smoking."

He added, "The experience from Sweden, which is close to becoming smoke-free, is that nicotine pouches can play a significant role in reducing smoking rates and increase public and individual health.