Marvin Agustin Introduces "FishBlock," a Blockchain-Themed Fishball Dish Bundled with NFTs

In collaboration with the upcoming 2025 run of the Philippine Blockchain Week (PBW), actor and restaurateur Marvin Agustin has introduced

Actor and restaurateur Marvin Agustin has collaborated with the upcoming 2025 run of Philippine Blockchain Week (PBW) to create "FishBlock," a blockchain-themed fishball dish bundled with non-fungible tokens (NFTs).

Unveiled at the PBW 2025 press launch, FishBlock is a blockchain-inspired take on iconic Filipino street food fish balls.

“Fishballs ang comfort food ko growing up, pero naisip ko paano kung gawan natin ng high-tech version? Meet FishBlock, powered by blockchain.”

[Translation:”Fishballs were my comfort food growing up, but I wondered—what if we created a high-tech version? Meet FishBlock, powered by blockchain.]

Fishblock Details:

Origin of FishBlocks as per Agustin:

During the launch, Agustin shared that he aims to make blockchain more relatable by merging Filipino street food with digital innovation.

“I find this collaboration, this assignment, very exciting. So when Janelle [Baretto] approached me to elevate our favorite fish balls, parang ‘ano pa bang dapat baguhin sa fish balls? Sobra na itong favorite; we enjoy this not just here in Manila but in the entire Philippines.’ So yun fish balls, sabi niya gawin mong high-tech, gawin mong block. I guess when you bring in passionate and intelligent minds, everything is possible.”

[Translation: “I find this collaboration, this assignment, very exciting. So when Janelle approached me to elevate our favorite fish balls, it’s like, ‘What else can we change about fish balls? We already love them so much; we enjoy this not just here in Manila but in the entire Philippines.’ So yeah, fish balls, she said make it high-tech, make it block. I guess when you bring in passionate and intelligent minds, everything is possible.”]

Agustin further stated that his team brainstormed ideas and found that changing the shape from a ball to a block was a simple adjustment. However, their main goal was to elevate the concept into something special without making it feel “gimmicky”. He emphasized that while the innovation is unique, the priority remains the taste, ensuring that people will find it delicious.

He highlighted that the FishBlock flavors represent distinct regional tastes from Luzon, Visayas, and Mindanao.

“So I guess you guys would enjoy our creation, the way we are actually very excited creating this innovation in a collaboration with Philippine Blockchain Week,” Agustin concluded.

The "Philippine Blockchain Week 2025: Decoded" is a blockchain, AI, and cybersecurity conference in the Philippines, set to take place from June 10–14 at SMX Convention Center Manila.

Themed "DECODED," the event aims to demystify blockchain and highlight its real-world applications across fintech, healthcare, gaming, music, arts and entertainment.

Side Events and Highlights: