Binance Labs Unveils New Brand Identity and Outlines Its 2025 Focus on Crypto, AI, Biotech, and Expanding Investment Horizons

Binance Labs has announced a rebrand, though it has not disclosed specifics about its new direction. With this, the firm was able to review its success in 2024 and set out its priorities for 2025.

Binance Labs has announced a rebrand and outlined its priorities for 2025, following a successful year of venture capital investments in 2024.

Binance Labs, the venture capital arm of Binance, has announced a rebrand and unveiled its focus areas for 2025. The venture capital firm, known for its early-stage investments in promising Web3 projects, has highlighted its commitment to driving innovation across emerging technologies.

After a year of substantial funding, Binance Labs stated that it participated in 46 projects throughout 2024. Fourteen of these investments were made through MVB (BNB Chain-focused) or Labs’ Incubation (chain-agnostic), while the remaining 32 were direct investments. The firm maintained a balanced approach, allocating 50% of its efforts to infrastructure and application deals.

Binance Labs Anticipates a Dynamic 2025 for Crypto Growth

The investments spanned various sectors and included 10 in decentralized finance (DeFi), seven in artificial intelligence (AI), and seven in the Bitcoin (BTC) ecosystem. Four investments were made in re-staking, three in gaming, two in ZK technology, real-world assets, and consumer applications. Binance Labs also supported infrastructure projects in areas such as security, wallets, and chain abstraction. Additionally, they covered emerging spaces like the Move ecosystem and decentralized science (DeSci).

The investments ranged from well-established platforms like Telegram, Solana, and Ethereum to major Ethereum Layer 2s. Binance Labs also ventured into smaller ecosystems like Berachain, Monad, and Initia. Through the MVB Program, BNB ecosystem projects contributed to about 20% of the total investments.

Looking ahead to 2025, Binance Labs anticipates a dynamic year. The Year of the Wood Snake is expected to bring both growth and innovation, according to the firm. More creativity is predicted to follow this year.

Moreover, the incoming Trump administration’s pro-crypto stance is likely to pave the way for a friendlier regulatory environment. Such an effort could pique institutional interest and help propel the crypto industry to greater heights.

Binance Labs to Focus on Innovation Across Blockchain, AI, Biotech Sectors

For 2025, Binance Labs will focus on three primary areas: crypto/blockchain, AI, and biotech. Gaming, ZK technologies, and privacy solutions are also set to return as their development progresses toward production. New use cases could be unlocked in these sectors.

Binance Labs remains bullish on existing sectors. DeSci, RWAs/stablecoins, and AI agents are expected to continue showing strength. The firm believes these areas still have the potential to reach their full capacity. With CZ, co-founder of Binance, back in the game, the venture capital firm will adopt a more hands-on approach. CZ aims to connect with new or established founders and projects.

Last but not least, Binance Labs is expanding its investment horizon by adding secondary and over-the-counter (OTC) deals to its portfolio. The venture capital firm is chain-agnostic and open to investments at all stages. These are projects with real-world use cases, strong teams, and clear roadmaps.