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广受欢迎的 NFT 系列 Bored Ape Yacht Club (BAYC) 的创建者 Yuga Labs 已将其两个游戏知识产权 (IP) HV-MTL 和 Legends of the Mara 剥离给 Web3 游戏公司 Faraway。此举符合 Yuga Labs 简化运营、重新专注于核心项目并提高 BAYC 团队生产力的战略。 Yuga 首席游戏官 Spencer Tucker 将加入 Faraway 担任新任首席产品官,以确保游戏开发的连续性。
Yuga Labs Restructures, Divests Gaming IPs to Faraway
Yuga Labs 重组,将游戏 IP 剥离给 Faraway
In a strategic move, Yuga Labs, the renowned Web3 company behind the iconic Bored Ape Yacht Club (BAYC) NFT collection, has announced the sale of two of its gaming intellectual properties (IPs), HV-MTL and Legends of the Mara, to Faraway, a rising star in the Web3 gaming industry. This significant transaction marks a pivotal shift for Yuga Labs, as it streamlines its operations and sharpens its focus on core ventures.
作为一项战略举措,Yuga Labs 是标志性 Bored Ape Yacht Club (BAYC) NFT 系列背后的著名 Web3 公司,宣布出售其两个游戏知识产权 (IP):HV-MTL 和 Legends of the Mara, Faraway,Web3游戏行业的后起之秀。这项重大交易标志着 Yuga Labs 的重大转变,因为它简化了运营并加强了对核心业务的关注。
The sale includes the transfer of not only the game IPs but also the transition of Spencer Tucker, Yuga's Chief Gaming Officer, to Faraway, where he will assume the role of Chief Product Officer. This strategic move ensures continuity and stability in the development of these games under Faraway's stewardship.
此次出售不仅包括游戏 IP 的转让,还包括 Yuga 首席游戏官 Spencer Tucker 调往 Faraway,担任首席产品官。这一战略举措确保了 Faraway 管理下这些游戏开发的连续性和稳定性。
HV-MTL, a captivating mech game seamlessly integrated with NFTs, and Legends of the Mara, an immersive adventure game intricately linked to the Otherside metaverse, represent the vanguard of Yuga Labs' earlier expansion into the realm of gaming.
HV-MTL 是一款与 NFT 无缝集成的迷人机甲游戏,而 Legends of the Mara 是一款与 Otherside 元宇宙错综复杂地联系在一起的沉浸式冒险游戏,代表了 Yuga Labs 早期向游戏领域扩张的先锋。
Faraway, renowned for its exceptional game creations such as Mini Royale: Nations and the Mutant Ape Yacht Club-themed Serum City, has fostered a close collaborative relationship with Yuga Labs prior to this acquisition. This transaction marks a transformative juncture in Yuga's strategy, as the company refocuses its energies on its primary ventures, including the ApeCoin-powered Otherside and the highly anticipated free-to-play game, Dookey Dash.
Faraway 以其出色的游戏创作而闻名,例如 Mini Royale: Nations 和 Mutant Ape Yacht Club 主题的 Serum City,在此次收购之前已与 Yuga Labs 建立了密切的合作关系。此次交易标志着 Yuga 战略的变革时刻,公司将精力重新集中在主要业务上,包括由 ApeCoin 驱动的 Otherside 和备受期待的免费游戏 Dookey Dash。
The sale of the gaming IPs coincides with a broader downtrend in the NFT market, with BAYC's collection experiencing a decline from its zenith. As of the latest market data, the floor price of the BAYC collection has settled at 11.7 Ether (ETH), a notable reduction from its all-time high. Yuga Labs' strategic shift could potentially bolster its market position by diverting its resources towards a reduced number of high-impact projects.
游戏 IP 的出售恰逢 NFT 市场更广泛的下跌趋势,BAYC 的收藏经历了从巅峰时期的下滑。截至最新市场数据,BAYC集合的底价已结算为11.7以太坊(ETH),较历史高位大幅下跌。 Yuga Labs 的战略转变可能会将其资源转移到减少数量的高影响力项目上,从而巩固其市场地位。
With the divestment of the gaming IPs, Yuga Labs aims to intensify its concentration on developing its remaining in-house projects, particularly the Otherside metaverse. This move forms part of a broader initiative to streamline operations, enhance agility, and augment the effectiveness of delivering novel experiences to users and stakeholders. Greg Solano, Yuga Labs' CEO, underscored the imperative for a more focused approach in both storytelling and gaming within the 3D Otherside metaverse.
随着游戏 IP 的撤资,Yuga Labs 的目标是更加专注于开发剩余的内部项目,特别是 Otherside 虚拟宇宙。此举是一项更广泛计划的一部分,旨在简化运营、增强敏捷性并提高向用户和利益相关者提供新颖体验的有效性。 Yuga Labs 首席执行官 Greg Solano 强调,在 3D Otherside 元宇宙中,必须采取更加集中的方法来讲述故事和游戏。
Despite the sale of HV-MTL and Legends of the Mara, Yuga Labs will collaborate closely with Faraway to ensure interoperability and the continued integration of specific NFT elements across platforms. This collaborative endeavor is designed to sustain community engagement and reward systems across both entities, minimizing disruption for the existing user base of both games.
尽管出售了 HV-MTL 和 Legends of the Mara,Yuga Labs 将与 Faraway 密切合作,以确保互操作性以及跨平台特定 NFT 元素的持续集成。这项合作旨在维持两个实体的社区参与和奖励系统,最大限度地减少对两个游戏现有用户群的干扰。
In summary, Yuga Labs' decision to divest its gaming IPs to Faraway signals a decisive shift in its corporate strategy. By streamlining its operations and focusing on its core ventures, Yuga Labs seeks to augment its impact and enhance the user experience within the burgeoning Web3 gaming ecosystem.
总而言之,Yuga Labs 将其游戏 IP 剥离给 Faraway 的决定标志着其公司战略的决定性转变。通过简化运营并专注于核心业务,Yuga Labs 力求在蓬勃发展的 Web3 游戏生态系统中扩大影响力并增强用户体验。
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