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Web3 金融公司 3thix 宣布与区块链平台 Avalanche 合作,推出新的去中心化广告技术层,旨在改变广告商的访问方式
Web3 finance company 3thix has announced a partnership with Avalanche, a blockchain platform, to introduce a new decentralized ad-tech layer aimed at transforming how advertisers access and utilize consumer behavioral data. This initiative is designed to provide a privacy-conscious alternative to traditional advertising methods while maintaining compliance with data protection laws. The announcement follows 3thix’s successful $8.5 million fundraising round earlier this year, led by Xsolla, which was aimed at supporting the monetization of Web3-based games.
Web3 金融公司 3thix 宣布与区块链平台 Avalanche 合作,推出新的去中心化广告技术层,旨在改变广告商访问和利用消费者行为数据的方式。该举措旨在为传统广告方法提供一种注重隐私的替代方案,同时保持对数据保护法的遵守。此前,3thix 今年早些时候成功完成了由 Xsolla 领投的 850 万美元融资,旨在支持基于 Web3 的游戏的货币化。
The proposed solution offers a decentralized Identity for Advertisers (IDFA) that enables advertisers to target consumers more effectively without infringing on their privacy. The partnership between 3thix and Avalanche focuses on leveraging blockchain technology to achieve this balance, allowing advertisers to obtain valuable behavioral data without compromising the user protections offered by platforms like Apple. This approach reflects 3thix’s commitment to ethical monetization in the gaming industry, ensuring that in-game transactions and advertisements respect user privacy while providing more relevant and personalized ads.
拟议的解决方案为广告商提供了去中心化的身份识别(IDFA),使广告商能够更有效地定位消费者,而不会侵犯他们的隐私。 3thix 和 Avalanche 之间的合作重点是利用区块链技术来实现这种平衡,让广告商能够在不损害 Apple 等平台提供的用户保护的情况下获得有价值的行为数据。这种方法体现了 3thix 对游戏行业道德货币化的承诺,确保游戏内交易和广告尊重用户隐私,同时提供更相关和个性化的广告。
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Blockchain-Powered Advertising with Enhanced Privacy
具有增强隐私性的区块链驱动的广告
The new advertising technology will be built on Avalanche’s Layer 1 blockchain, which is known for offering fast transaction finality and robust privacy features. This decentralized structure not only benefits advertisers but also empowers users to engage with ads in a more secure environment. By utilizing a blockchain-based ad-tech solution, advertisers can still target users with precision while adhering to strict privacy laws, offering a win-win scenario for all stakeholders involved.
新的广告技术将建立在 Avalanche 的第 1 层区块链上,该区块链以提供快速交易最终确定和强大的隐私功能而闻名。这种去中心化的结构不仅有利于广告商,还使用户能够在更安全的环境中参与广告。通过利用基于区块链的广告技术解决方案,广告商仍然可以精确定位用户,同时遵守严格的隐私法,为所有利益相关者提供双赢的局面。
Avalanche’s head of games highlighted the significance of this collaboration by pointing out that the decentralized ecosystem developed by 3thix is poised to revolutionize in-game transactions. By incorporating blockchain technology, users can earn rewards through ad interactions, advertisers receive more accurate targeting data, and game developers gain access to better monetization opportunities. This creates a sustainable and value-driven ecosystem that enhances the experiences of all parties involved.
Avalanche 游戏负责人强调了此次合作的重要性,指出 3thix 开发的去中心化生态系统有望彻底改变游戏内交易。通过整合区块链技术,用户可以通过广告互动获得奖励,广告商可以获得更准确的定位数据,游戏开发商可以获得更好的变现机会。这创建了一个可持续且价值驱动的生态系统,增强了所有相关方的体验。
Unified Platform for Ethical Monetization
道德货币化的统一平台
3thix’s vision for the new ad-tech solution is underpinned by its commitment to ethical practices in game monetization. The company’s CEO emphasized that this partnership with Avalanche brings together the power of Avalanche’s smart contract technologies and 3thix’s unified platform. He believes that this combination places them far ahead of competing projects in the Web3 space. The technology aims to create a verifiable network of partnerships that defines how these collaborations will function in the future, positioning the platform as a leader in privacy-focused, blockchain-driven advertising.
3thix 对游戏货币化道德实践的承诺支撑着新广告技术解决方案的愿景。该公司首席执行官强调,与 Avalanche 的合作汇集了 Avalanche 智能合约技术和 3thix 统一平台的力量。他相信这种组合使他们远远领先于 Web3 领域的竞争项目。该技术旨在创建一个可验证的合作伙伴网络,定义这些合作在未来如何运作,将该平台定位为注重隐私、区块链驱动的广告领域的领导者。
The partnership also signals a shift in how advertisers and developers can work together to monetize content while maintaining user trust. 3thix’s ad-tech layer offers a decentralized approach that ensures advertisers can still deliver targeted and personalized ads without compromising the data privacy and protection of their users. By utilizing blockchain, the platform adds a layer of transparency and security that traditional advertising methods lack, making it a compelling option for both advertisers and developers who seek ethical solutions in the digital advertising landscape.
此次合作还标志着广告商和开发者在保持用户信任的同时如何合作通过内容获利的转变。 3thix 的广告技术层提供了一种去中心化的方法,确保广告商仍然可以提供有针对性的个性化广告,而不会损害数据隐私和用户保护。通过利用区块链,该平台增加了传统广告方法所缺乏的透明度和安全性,使其成为在数字广告领域寻求道德解决方案的广告商和开发商的一个有吸引力的选择。
Innovating Web3 Game Monetization
创新 Web3 游戏货币化
3thix’s latest move comes at a time when the Web3 gaming industry is rapidly evolving, with a growing demand for ethical and privacy-conscious monetization strategies. The company’s ad-tech layer, powered by Avalanche’s blockchain technology, is expected to bring significant advancements in how Web3 games are monetized. By providing a decentralized system that respects user privacy, 3thix and Avalanche aim to set a new standard for advertising in the gaming industry, ensuring that developers, advertisers, and users can all benefit from a fair and transparent system.
3thix 的最新举措正值 Web3 游戏行业快速发展之际,人们对道德和隐私意识的货币化策略的需求不断增长。该公司的广告技术层由 Avalanche 的区块链技术提供支持,预计将为 Web3 游戏的货币化方式带来重大进步。通过提供尊重用户隐私的去中心化系统,3thix 和 Avalanche 旨在为游戏行业的广告制定新标准,确保开发商、广告商和用户都能从公平透明的系统中受益。
The collaboration between 3thix and Avalanche represents a forward-thinking approach to solving one of the most pressing challenges in digital advertising—balancing targeted advertising with privacy protection. As more industries look to adopt blockchain technology for secure and transparent data management, the 3thix-Avalanche partnership could serve as a model for other companies looking to navigate the complexities of advertising in a privacy-conscious world.
3thix 和 Avalanche 之间的合作代表了一种前瞻性的方法,可以解决数字广告中最紧迫的挑战之一——平衡定向广告与隐私保护。随着越来越多的行业希望采用区块链技术来进行安全、透明的数据管理,3thix 与 Avalanche 的合作伙伴关系可以为其他希望在注重隐私的世界中应对广告复杂性的公司提供借鉴。
Conclusion: A Privacy-First Approach to Digital Advertising
结论:隐私第一的数字广告方法
The introduction of 3thix’s decentralized ad-tech layer, built on Avalanche’s Layer 1 blockchain, offers a promising new direction for advertising in Web3 environments. By prioritizing privacy and ethical practices, this collaboration has the potential to reshape how advertisers, developers, and users interact in the digital space. The innovative use of blockchain technology to achieve targeted advertising without compromising user protections positions 3thix as a leading player in the Web3 ecosystem, setting the stage for the future of decentralized advertising.
3thix 的去中心化广告技术层的推出,建立在 Avalanche 的 Layer 1 区块链之上,为 Web3 环境中的广告提供了一个有前途的新方向。通过优先考虑隐私和道德实践,这种合作有可能重塑广告商、开发者和用户在数字空间中的互动方式。创新地利用区块链技术在不损害用户保护的情况下实现有针对性的广告,使 3thix 成为 Web3 生态系统中的领先参与者,为去中心化广告的未来奠定了基础。
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