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Web3 金融公司 3thix 宣布與區塊鏈平台 Avalanche 合作,推出新的去中心化廣告技術層,旨在改變廣告商的存取方式
Web3 finance company 3thix has announced a partnership with Avalanche, a blockchain platform, to introduce a new decentralized ad-tech layer aimed at transforming how advertisers access and utilize consumer behavioral data. This initiative is designed to provide a privacy-conscious alternative to traditional advertising methods while maintaining compliance with data protection laws. The announcement follows 3thix’s successful $8.5 million fundraising round earlier this year, led by Xsolla, which was aimed at supporting the monetization of Web3-based games.
Web3 金融公司 3thix 宣布與區塊鏈平台 Avalanche 合作,推出新的去中心化廣告技術層,旨在改變廣告商存取和利用消費者行為數據的方式。該措施旨在為傳統廣告方法提供一種注重隱私的替代方案,同時保持對資料保護法的遵守。此前,3thix 今年稍早成功完成了由 Xsolla 領投的 850 萬美元融資,旨在支持基於 Web3 的遊戲的貨幣化。
The proposed solution offers a decentralized Identity for Advertisers (IDFA) that enables advertisers to target consumers more effectively without infringing on their privacy. The partnership between 3thix and Avalanche focuses on leveraging blockchain technology to achieve this balance, allowing advertisers to obtain valuable behavioral data without compromising the user protections offered by platforms like Apple. This approach reflects 3thix’s commitment to ethical monetization in the gaming industry, ensuring that in-game transactions and advertisements respect user privacy while providing more relevant and personalized ads.
建議的解決方案為廣告商提供了去中心化的識別(IDFA),使廣告商能夠更有效地定位消費者,而不會侵犯他們的隱私。 3thix 和 Avalanche 之間的合作重點是利用區塊鏈技術來實現這種平衡,讓廣告商能夠在不損害 Apple 等平台提供的用戶保護的情況下獲得有價值的行為數據。這種方法體現了 3thix 對遊戲產業道德貨幣化的承諾,確保遊戲內交易和廣告尊重用戶隱私,同時提供更相關和個人化的廣告。
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Blockchain-Powered Advertising with Enhanced Privacy
具有增強隱私性的區塊鏈驅動的廣告
The new advertising technology will be built on Avalanche’s Layer 1 blockchain, which is known for offering fast transaction finality and robust privacy features. This decentralized structure not only benefits advertisers but also empowers users to engage with ads in a more secure environment. By utilizing a blockchain-based ad-tech solution, advertisers can still target users with precision while adhering to strict privacy laws, offering a win-win scenario for all stakeholders involved.
新的廣告技術將建立在 Avalanche 的第 1 層區塊鏈上,該區塊鏈以提供快速交易最終確定和強大的隱私功能而聞名。這種去中心化的結構不僅有利於廣告商,還使用戶能夠在更安全的環境中參與廣告。透過利用基於區塊鏈的廣告技術解決方案,廣告商仍然可以精確定位用戶,同時遵守嚴格的隱私法,為所有利害關係人提供雙贏的局面。
Avalanche’s head of games highlighted the significance of this collaboration by pointing out that the decentralized ecosystem developed by 3thix is poised to revolutionize in-game transactions. By incorporating blockchain technology, users can earn rewards through ad interactions, advertisers receive more accurate targeting data, and game developers gain access to better monetization opportunities. This creates a sustainable and value-driven ecosystem that enhances the experiences of all parties involved.
Avalanche 遊戲負責人強調了此次合作的重要性,指出 3thix 開發的去中心化生態系統有望徹底改變遊戲內交易。透過整合區塊鏈技術,用戶可以透過廣告互動獲得獎勵,廣告主可以獲得更準確的定位數據,遊戲開發人員可以獲得更好的變現機會。這創建了一個可持續且價值驅動的生態系統,增強了所有相關方的體驗。
Unified Platform for Ethical Monetization
道德貨幣化的統一平台
3thix’s vision for the new ad-tech solution is underpinned by its commitment to ethical practices in game monetization. The company’s CEO emphasized that this partnership with Avalanche brings together the power of Avalanche’s smart contract technologies and 3thix’s unified platform. He believes that this combination places them far ahead of competing projects in the Web3 space. The technology aims to create a verifiable network of partnerships that defines how these collaborations will function in the future, positioning the platform as a leader in privacy-focused, blockchain-driven advertising.
3thix 對遊戲貨幣化道德實踐的承諾支撐著新廣告技術解決方案的願景。該公司執行長強調,與 Avalanche 的合作匯集了 Avalanche 智慧合約技術和 3thix 統一平台的力量。他相信這種組合使他們遠遠領先於 Web3 領域的競爭項目。該技術旨在創建一個可驗證的合作夥伴網絡,定義這些合作在未來如何運作,將該平台定位為注重隱私、區塊鏈驅動的廣告領域的領導者。
The partnership also signals a shift in how advertisers and developers can work together to monetize content while maintaining user trust. 3thix’s ad-tech layer offers a decentralized approach that ensures advertisers can still deliver targeted and personalized ads without compromising the data privacy and protection of their users. By utilizing blockchain, the platform adds a layer of transparency and security that traditional advertising methods lack, making it a compelling option for both advertisers and developers who seek ethical solutions in the digital advertising landscape.
此次合作也標誌著廣告商和開發者在保持用戶信任的同時如何合作透過內容獲利的轉變。 3thix 的廣告技術層提供了一種去中心化的方法,確保廣告商仍然可以提供有針對性的個人化廣告,而不會損害資料隱私和使用者保護。透過利用區塊鏈,該平台增加了傳統廣告方法所缺乏的透明度和安全性,使其成為在數位廣告領域尋求道德解決方案的廣告商和開發人員的一個有吸引力的選擇。
Innovating Web3 Game Monetization
創新 Web3 遊戲貨幣化
3thix’s latest move comes at a time when the Web3 gaming industry is rapidly evolving, with a growing demand for ethical and privacy-conscious monetization strategies. The company’s ad-tech layer, powered by Avalanche’s blockchain technology, is expected to bring significant advancements in how Web3 games are monetized. By providing a decentralized system that respects user privacy, 3thix and Avalanche aim to set a new standard for advertising in the gaming industry, ensuring that developers, advertisers, and users can all benefit from a fair and transparent system.
3thix 的最新舉措正值 Web3 遊戲產業快速發展之際,人們對道德和隱私意識的貨幣化策略的需求不斷增長。該公司的廣告技術層由 Avalanche 的區塊鏈技術提供支持,預計將為 Web3 遊戲的貨幣化方式帶來重大進步。透過提供尊重用戶隱私的去中心化系統,3thix 和 Avalanche 旨在為遊戲產業的廣告製定新標準,確保開發人員、廣告商和用戶都能從公平透明的系統中受益。
The collaboration between 3thix and Avalanche represents a forward-thinking approach to solving one of the most pressing challenges in digital advertising—balancing targeted advertising with privacy protection. As more industries look to adopt blockchain technology for secure and transparent data management, the 3thix-Avalanche partnership could serve as a model for other companies looking to navigate the complexities of advertising in a privacy-conscious world.
3thix 和 Avalanche 之間的合作代表了一種前瞻性的方法,可以解決數位廣告中最緊迫的挑戰之一——平衡定向廣告與隱私保護。隨著越來越多的行業希望採用區塊鏈技術來進行安全、透明的資料管理,3thix 與 Avalanche 的合作夥伴關係可以為其他希望在註重隱私的世界中應對廣告複雜性的公司提供借鑒。
Conclusion: A Privacy-First Approach to Digital Advertising
結論:隱私第一的數位廣告方法
The introduction of 3thix’s decentralized ad-tech layer, built on Avalanche’s Layer 1 blockchain, offers a promising new direction for advertising in Web3 environments. By prioritizing privacy and ethical practices, this collaboration has the potential to reshape how advertisers, developers, and users interact in the digital space. The innovative use of blockchain technology to achieve targeted advertising without compromising user protections positions 3thix as a leading player in the Web3 ecosystem, setting the stage for the future of decentralized advertising.
3thix 的去中心化廣告技術層的推出,建立在 Avalanche 的 Layer 1 區塊鏈之上,為 Web3 環境中的廣告提供了一個有希望的新方向。透過優先考慮隱私和道德實踐,這種合作有可能重塑廣告商、開發者和使用者在數位空間中的互動方式。創新地利用區塊鏈技術在不損害用戶保護的情況下實現有針對性的廣告,使 3thix 成為 Web3 生態系統中的領先參與者,為去中心化廣告的未來奠定了基礎。
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