UFC首席执行官Dana White加入Vechain顾问委员会，以提高主流区块链意识

Vechain是一个专注于现实世界应用程序的第1层区块链平台，它增加了最终的战斗锦标赛（UFC）首席执行官Dana White作为其最新的官方顾问

Ultimate Fighting Championship (UFC) CEO Dana White has joined VeChain’s advisory board to advise the layer-1 blockchain platform and increase mainstream awareness of the industry.

Ultimate Fighting Championship（UFC）首席执行官Dana White已加入Vechain的顾问委员会，为第1层区块链平台提供建议，并提高对该行业的主流意识。

White, also the founder of Power Slap, will join Nobel Prize-winning physicist Konstantin Novoselov in bringing complementary expertise in mass marketing and scientific innovation to drive real-world blockchain adoption.

怀特（White）也是Power Slap的创始人，他将与诺贝尔奖获得者康斯坦丁·诺沃塞洛夫（Konstantin Novoselov）一起带来大众营销和科学创新方面的补充专业知识，以推动采用现实世界中的区块链。

“VeChain is an incredible partner for the UFC and Power Slap, and I’m honored to join their advisory board,” said White.

怀特说：“ Vechain是UFC和Power Slap的不可思议的合作伙伴，我很荣幸加入他们的顾问委员会。”

“I’m passionate about technology, and with their products and innovation, I’m looking forward to helping elevate their brand to the next level.”

“我对技术以及他们的产品和创新充满热情，我期待着将他们的品牌提升到一个新的水平。”

UFC CEO Dana White (left) with Sunny Lu, co-founder and CEO of VeChain (right). Image: Jeff Bottari, UFC

UFC首席执行官Dana White（左）与Sunny Lu，Vechain的联合创始人兼首席执行官（右）。图片：Jeff Bottari，UFC

The move has the potential to expand blockchain’s reach significantly. UFC broadcasts reach over 950 million households globally, presenting a huge opportunity for VeChain to engage with new audiences.

此举有可能大大扩展区块链的覆盖范围。 UFC广播在全球范围内达到了超过9.5亿户家庭，为Vechain提供了与新观众互动的巨大机会。

Dana will play a key role in amplifying the VeChain sustainability initiative, VeBetterDAO, a decentralized platform that incentivizes real-world sustainable actions through the DAO’s incentive tokens (B3TR).

Dana将在放大Vechain可持续性倡议Vebetterdao（一个分散的平台）中发挥关键作用，该计划通过DAO的激励令牌（B3TR）激励现实世界中的可持续行动。

Dana will not be receiving any B3TR or VeChain (VET) tokens in exchange for his advisory role, VeChain confirmed to Cointelegraph.

Vechain向Cointelegraph确认，Dana不会收到任何B3TR或Vechain（VET）令牌以换取他的咨询角色。

UFC is already leveraging blockchain technology with Near-field communication (NFC) chips integrated into a new generation of fighter gloves.

UFC已经利用近场通信（NFC）芯片的区块链技术集成到新一代的战斗机手套中。

“This was done to combat fraud, as fighter apparel is often auctioned off for charity and other causes, but suffers from a high degree of fraud.”

“这是为了打击欺诈行为，因为战斗机通常是为慈善事业和其他原因拍卖的，但遭受了高度的欺诈行为。”

“Additional conversations are ongoing with the UFC, the UFC Foundation and other partners to provide opportunities for the VeChain and the VeBetter app ecosystem, details of which will be forthcoming in the coming weeks.”

“与UFC，UFC基金会和其他合作伙伴正在进行其他对话，以为Vechain和Vebetter App生态系统提供机会，这些系统将在未来几周内即将到来。”

Sunny Lu, co-founder and CEO of VeChain

Vechain联合创始人兼首席执行官Sunny Lu

The UFC Foundation provides support to various non-profit organizations involved in youth fitness, anti-bullying programs and cancer research.

UFC基金会为参与青年健身，反欺凌计划和癌症研究的各种非营利组织提供了支持。

Earlier this year, the UFC partnered with the Dapper Labs-backed Flow blockchain to launch its own Web3 platform, aiming to introduce 600 million UFC fans to the world of NFTs, tokens and the metaverse.

今年早些时候，UFC与Dapper Labs支持的Flow区块链合作，启动了自己的Web3平台，旨在向NFTS，代币和Metaverse的世界介绍6亿UFC粉丝。

The move comes as part of the UFC’s broader strategy to expand its digital presence and connect with fans in new and engaging ways.

此举是UFC更广泛的策略的一部分，该战略是扩大其数字形象并以新颖而引人入胜的方式与粉丝建立联系。

This integration marks a significant step in the UFC’s journey to leverage technology for the greater good.

这种集成标志着UFC将技术利用更大利益的旅程迈出了重要一步。

The partnership between Ultimate Fighting Championship (UFC) and VeChain aims to drive positive impact and promote a more sustainable future.

最终战斗锦标赛（UFC）和Vechain之间的伙伴关系旨在推动积极的影响并促进更可持续的未来。