特朗普通过以房地产为主题的加密游戏进入区块链游戏行业

美国总统唐纳德·特朗普（Donald Trump）以其“商人心态”而闻名

Known for his "businessman mindset," U.S. President Donald Trump has ventured into various fields throughout his career, including real estate, reality TV, vodka, mortgages, the NFL, aviation, bottled water, steaks, and even board games. His business empire is also expanding into the cryptocurrency industry—after establishing a presence in NFTs, DeFi, stablecoins, memecoins, and crypto mining, Trump is now reaching into the realm of blockchain gaming.

美国总统唐纳德·特朗普（Donald Trump）以其“商人思维方式”而闻名，在他的整个职业生涯中都冒险进入各个领域，包括房地产，真人秀，伏特加酒，抵押，NFL，航空，航空，瓶装水，牛排，甚至棋盘游戏。他的商业帝国也正在扩展到加密货币行业，因为在NFTS，Defi，Stablecoins，Memecoins和Crypto Mining建立了存在之后，特朗普现在正涉足区块链游戏领域。

According to Fortune magazine, citing two informed sources, Trump is collaborating with business partner Bill Zanker to prepare a real estate-themed crypto game centered around his brand, with gameplay similar to Monopoly Go!. For this "veteran enthusiast" who launched a similar Monopoly board game thirty years ago, the release of a digital version of Monopoly, backed by blockchain and cryptocurrency, is both surprising and expected, indeed bringing a wave of excitement to the long-dormant blockchain gaming sector.

根据《财富》杂志的说法，特朗普引用了两个知情的消息来源，与商业伙伴比尔·扎克（Bill Zanker）合作，准备以房地产为主题的加密游戏，以他的品牌为中心，游戏玩法类似于《垄断》。对于三十年前推出了类似的垄断棋盘游戏的“资深爱好者”，由区块链和加密货币的支持的数字版本的垄断发行既令人惊讶又预期，这确实使长期的区块链游戏领域引起了一波兴奋。

Real Estate Tycoon Trump: A "veteran fan" of Monopoly

房地产大亨特朗普：垄断的“资深粉丝”

In May 1989, Donald Trump collaborated with the classic board game company Milton Bradley to launch the board game Trump: The Game, inspired by Monopoly and Trump's own career as a real estate mogul. Milton Bradley, then president of the company, stated that the game was set against a backdrop of high-stakes gambling, trading, and Trump's bestselling book The Art of the Deal, released in 1987. Trump also filmed television commercials for the game, promoting the slogan "It's not about winning or losing, it's about winning!"

1989年5月，唐纳德·特朗普（Donald Trump）与经典的棋盘游戏公司米尔顿·布拉德利（Milton Bradley）合作推出了棋盘游戏特朗普：游戏，受到垄断和特朗普作为房地产大亨的职业的启发。时任该公司总裁的米尔顿·布拉德利（Milton Bradley）表示，这场比赛是在1987年发行的高风险赌博，交易和特朗普畅销书《交易的艺术》的背景下设定的。特朗普还为游戏拍摄了电视广告，促进了口号，“这不是赢得胜利或失败，与赢得胜利！”

During a promotional event before the official release of Trump: The Game, Trump announced that he would donate an undisclosed portion of the game's revenue to charity for research on cerebral palsy and AIDS, as well as to help the homeless. The game, priced at $25, was initially projected by Trump and Milton Bradley to sell 2 million copies, but ultimately only sold 800,000, far below expectations.

在特朗普正式发行之前的促销活动中，特朗普宣布，他将向慈善机构捐赠一部分游戏收入的部分，以研究脑瘫和艾滋病的研究，并帮助无家可归的人。该游戏的价格为25美元，最初由特朗普和米尔顿·布拉德利（Milton Bradley）预计出售200万张，但最终仅售出80万张，远低于预期。

The reasons for this are twofold: on one hand, the game was directly named after Trump, making it easy to be perceived as a money-making tool for the wealthy, with the public unaware that part of the proceeds would go to charity; on the other hand, misleading marketing led it to be seen as a knockoff of Monopoly. Trump believed the main reason was that the game's design was too complex, with a rulebook exceeding 12 pages, lacking mass appeal. Despite later advertisements stating, "Mr. Trump will donate the proceeds from Trump: The Game to charity," the game's sales remained sluggish. Additionally, a 2016 report from The Huffington Post stated that Trump's claims of donating game revenue to charity could not be verified, and Trump and related entities declined to comment.

原因是双重的：一方面，该游戏直接以特朗普的名字命名，使人们很容易被视为富人的赚钱工具，而公众不知道收益的一部分将用于慈善机构；另一方面，误导性营销使它被视为垄断的仿制。特朗普认为，主要原因是该游戏的设计太复杂了，规则手册超过12页，缺乏大规模吸引力。尽管后来的广告说：“特朗普先生将捐赠特朗普：慈善机构的收益”，但游戏的销售仍然迟钝。此外，赫芬顿邮报（Huffington Post）2016年的一份报告指出，特朗普的主张向慈善机构捐赠游戏收入的说法无法得到核实，特朗普及相关实体拒绝置评。

In 2004, after the success of Trump's reality show The Apprentice, Parker Brothers re-released Trump: The Game. The new version introduced Trump's classic catchphrase from The Apprentice: "You're fired!" and featured the slogan "It takes smarts to make a million, but it takes Trump to make billions." However, even with Trump's celebrity effect, this rehashed game ultimately received a lukewarm response.

2004年，在特朗普真人秀节目《学徒》（Accrentice the Actrentice）成功之后，帕克兄弟（​​Parker Brothers）重新发行了特朗普：游戏。新版本从学徒中介绍了特朗普的经典口号：“你被解雇了！”并以口号为特色：“要赚一百万，但特朗普需要数十亿美元才需要聪明。”但是，即使有了特朗普的名人效应，这种重新播放的游戏最终也得到了不冷不冷的反应。

It is worth noting that Milton Bradley was acquired by toy and entertainment giant Hasbro in 1984 and merged with another Hasbro subsidiary, Parker Brothers, in 1998. The brand was later abandoned in 2009 in favor of the parent company's name, ultimately rebranded as Hasbro Gaming. Therefore, the IP for this Trump-licensed board game should belong to Hasbro.

值得注意的是，米尔顿·布拉德利（Milton Bradley）于1984年被Toy and Entertainment Giant Hasbro收购，并与另一家孩之宝子公司Parker Brothers合并，1998年。该品牌随后在2009年被放弃，以支持该母公司的名字，最终被重新品尝为Hasbro Gaming。因此，这款经过特朗普许可的棋盘游戏的IP应该属于孩之宝。

"I have always thought Monopoly is a great game, and many people are interested in it." In 2006, Trump, a "true fan" of Monopoly, attempted to launch a primetime reality show based on the game. Trump was set to collaborate with documentary producer RJ Cutler, with Hasbro as a partner in the project. However, the plan quietly fell through during the development stage, with no television network buying it, and no official program name or episode count announced.

“我一直认为垄断是一款很棒的游戏，许多人对此感兴趣。” 2006年，特朗普（Trump）是《垄断》（Monopoly）的“真正的粉丝”，试图根据游戏发起黄金时段真人秀。特朗普将与纪录片制作人RJ Cutler合作，孩之宝是该项目的合作伙伴。但是，该计划在开发阶段悄然失败，没有电视网络购买，并且没有官方的程序名称或情节计数。

Returning to the Monopoly Board After More Than Thirty Years, Now Based on Crypto Technology

三十多年后，基于加密技术，返回垄断委员会

Now, Trump is returning to the Monopoly board, but this time he is bringing it to the blockchain.

现在，特朗普正在返回垄断委员会，但这次他将其带到了区块链。

According to Fortune, multiple sources have revealed that Trump is working with his business confidant Bill Zanker to develop a crypto-based real estate-themed game, expected to launch at the end of April this year. The game is an adaptation of MONOPOLYGO! (Monopoly Go!), where players move pieces on a virtual Monopoly board and build structures in a digital city to earn game currency.

据《财富》报道，多个消息人士表明，特朗普正在与他的商业知己Bill Zanker合作开发以加密货币为主题的房地产游戏，预计将于今年4月底推出。该游戏是对Monopolygo的改编！ （垄断地！），玩家在虚拟垄断委员会上移动碎片，并在数字城市建造结构以赚取游戏货币。

Informed sources indicate that Zanker is the driving force behind this blockchain gaming project and initially planned to launch it before the inauguration of the 47th president. Zanker is considered Trump's "guide" into the cryptocurrency industry, having repeatedly suggested the NFT project

知情消息来源表明，Zanker是该区块链游戏项目的推动力，最初计划在第47任总统就职之前将其推出。 Zanker被认为是特朗普的加密货币行业的“指南”，一再建议NFT项目