特朗普通過以房地產為主題的加密遊戲進入區塊鏈遊戲行業

美國總統唐納德·特朗普（Donald Trump）以其“商人心態”而聞名

Known for his "businessman mindset," U.S. President Donald Trump has ventured into various fields throughout his career, including real estate, reality TV, vodka, mortgages, the NFL, aviation, bottled water, steaks, and even board games. His business empire is also expanding into the cryptocurrency industry—after establishing a presence in NFTs, DeFi, stablecoins, memecoins, and crypto mining, Trump is now reaching into the realm of blockchain gaming.

美國總統唐納德·特朗普（Donald Trump）以其“商人思維方式”而聞名，在他的整個職業生涯中都冒險進入各個領域，包括房地產，真人秀，伏特加酒，抵押，NFL，航空，航空，瓶裝水，牛排，甚至棋盤遊戲。他的商業帝國也正在擴展到加密貨幣行業，因為在NFTS，Defi，Stablecoins，Memecoins和Crypto Mining建立了存在之後，特朗普現在正涉足區塊鏈遊戲領域。

According to Fortune magazine, citing two informed sources, Trump is collaborating with business partner Bill Zanker to prepare a real estate-themed crypto game centered around his brand, with gameplay similar to Monopoly Go!. For this "veteran enthusiast" who launched a similar Monopoly board game thirty years ago, the release of a digital version of Monopoly, backed by blockchain and cryptocurrency, is both surprising and expected, indeed bringing a wave of excitement to the long-dormant blockchain gaming sector.

根據《財富》雜誌的說法，特朗普引用了兩個知情的消息來源，與商業夥伴比爾·扎克（Bill Zanker）合作，準備以房地產為主題的加密遊戲，以他的品牌為中心，遊戲玩法類似於《壟斷》。對於三十年前推出了類似的壟斷棋盤遊戲的“資深愛好者”，由區塊鍊和加密貨幣的支持的數字版本的壟斷發行既令人驚訝又預期，這確實使長期的區塊鏈遊戲領域引起了一波興奮。

Real Estate Tycoon Trump: A "veteran fan" of Monopoly

房地產大亨特朗普：壟斷的“資深粉絲”

In May 1989, Donald Trump collaborated with the classic board game company Milton Bradley to launch the board game Trump: The Game, inspired by Monopoly and Trump's own career as a real estate mogul. Milton Bradley, then president of the company, stated that the game was set against a backdrop of high-stakes gambling, trading, and Trump's bestselling book The Art of the Deal, released in 1987. Trump also filmed television commercials for the game, promoting the slogan "It's not about winning or losing, it's about winning!"

1989年5月，唐納德·特朗普（Donald Trump）與經典的棋盤遊戲公司米爾頓·布拉德利（Milton Bradley）合作推出了棋盤遊戲特朗普：遊戲，受到壟斷和特朗普作為房地產大亨的職業的啟發。時任該公司總裁的米爾頓·布拉德利（Milton Bradley）表示，這場比賽是在1987年發行的高風險賭博，交易和特朗普暢銷書《交易的藝術》的背景下設定的。特朗普還為遊戲拍攝了電視廣告，促進了口號，“這不是贏得勝利或失敗，與贏得勝利！”

During a promotional event before the official release of Trump: The Game, Trump announced that he would donate an undisclosed portion of the game's revenue to charity for research on cerebral palsy and AIDS, as well as to help the homeless. The game, priced at $25, was initially projected by Trump and Milton Bradley to sell 2 million copies, but ultimately only sold 800,000, far below expectations.

在特朗普正式發行之前的促銷活動中，特朗普宣布，他將向慈善機構捐贈一部分遊戲收入的部分，以研究腦癱和艾滋病的研究，並幫助無家可歸的人。該遊戲的價格為25美元，最初由特朗普和米爾頓·布拉德利（Milton Bradley）預計出售200萬張，但最終僅售出80萬張，遠低於預期。

The reasons for this are twofold: on one hand, the game was directly named after Trump, making it easy to be perceived as a money-making tool for the wealthy, with the public unaware that part of the proceeds would go to charity; on the other hand, misleading marketing led it to be seen as a knockoff of Monopoly. Trump believed the main reason was that the game's design was too complex, with a rulebook exceeding 12 pages, lacking mass appeal. Despite later advertisements stating, "Mr. Trump will donate the proceeds from Trump: The Game to charity," the game's sales remained sluggish. Additionally, a 2016 report from The Huffington Post stated that Trump's claims of donating game revenue to charity could not be verified, and Trump and related entities declined to comment.

原因是雙重的：一方面，該遊戲直接以特朗普的名字命名，使人們很容易被視為富人的賺錢工具，而公眾不知道收益的一部分將用於慈善機構；另一方面，誤導性營銷使它被視為壟斷的仿製。特朗普認為，主要原因是該遊戲的設計太複雜了，規則手冊超過12頁，缺乏大規模吸引力。儘管後來的廣告說：“特朗普先生將捐贈特朗普：慈善機構的收益”，但遊戲的銷售仍然遲鈍。此外，赫芬頓郵報（Huffington Post）2016年的一份報告指出，特朗普的主張向慈善機構捐贈遊戲收入的說法無法得到核實，特朗普及相關實體拒絕置評。

In 2004, after the success of Trump's reality show The Apprentice, Parker Brothers re-released Trump: The Game. The new version introduced Trump's classic catchphrase from The Apprentice: "You're fired!" and featured the slogan "It takes smarts to make a million, but it takes Trump to make billions." However, even with Trump's celebrity effect, this rehashed game ultimately received a lukewarm response.

2004年，在特朗普真人秀節目《學徒》（Accrentice the Actrentice）成功之後，帕克兄弟（​​Parker Brothers）重新發行了特朗普：遊戲。新版本從學徒中介紹了特朗普的經典口號：“你被解雇了！”並以口號為特色：“要賺一百萬，但特朗普需要數十億美元才需要聰明。”但是，即使有了特朗普的名人效應，這種重新播放的遊戲最終也得到了不冷不冷的反應。

It is worth noting that Milton Bradley was acquired by toy and entertainment giant Hasbro in 1984 and merged with another Hasbro subsidiary, Parker Brothers, in 1998. The brand was later abandoned in 2009 in favor of the parent company's name, ultimately rebranded as Hasbro Gaming. Therefore, the IP for this Trump-licensed board game should belong to Hasbro.

值得注意的是，米爾頓·布拉德利（Milton Bradley）於1984年被Toy and Entertainment Giant Hasbro收購，並與另一家孩之寶子公司Parker Brothers合併，1998年。該品牌隨後在2009年被放棄，以支持該母公司的名字，最終被重新品嚐為Hasbro Gaming。因此，這款經過特朗普許可的棋盤遊戲的IP應該屬於孩之寶。

"I have always thought Monopoly is a great game, and many people are interested in it." In 2006, Trump, a "true fan" of Monopoly, attempted to launch a primetime reality show based on the game. Trump was set to collaborate with documentary producer RJ Cutler, with Hasbro as a partner in the project. However, the plan quietly fell through during the development stage, with no television network buying it, and no official program name or episode count announced.

“我一直認為壟斷是一款很棒的遊戲，許多人對此感興趣。” 2006年，特朗普（Trump）是《壟斷》（Monopoly）的“真正的粉絲”，試圖根據遊戲發起黃金時段真人秀。特朗普將與紀錄片製作人RJ Cutler合作，孩之寶是該項目的合作夥伴。但是，該計劃在開發階段悄然失敗，沒有電視網絡購買，並且沒有官方的程序名稱或情節計數。

Returning to the Monopoly Board After More Than Thirty Years, Now Based on Crypto Technology

三十多年後，基於加密技術，返回壟斷委員會

Now, Trump is returning to the Monopoly board, but this time he is bringing it to the blockchain.

現在，特朗普正在返回壟斷委員會，但這次他將其帶到了區塊鏈。

According to Fortune, multiple sources have revealed that Trump is working with his business confidant Bill Zanker to develop a crypto-based real estate-themed game, expected to launch at the end of April this year. The game is an adaptation of MONOPOLYGO! (Monopoly Go!), where players move pieces on a virtual Monopoly board and build structures in a digital city to earn game currency.

據《財富》報導，多個消息人士表明，特朗普正在與他的商業知己Bill Zanker合作開發以加密貨幣為主題的房地產遊戲，預計將於今年4月底推出。該遊戲是對Monopolygo的改編！ （壟斷地！），玩家在虛擬壟斷委員會上移動碎片，並在數字城市建造結構以賺取遊戲貨幣。

Informed sources indicate that Zanker is the driving force behind this blockchain gaming project and initially planned to launch it before the inauguration of the 47th president. Zanker is considered Trump's "guide" into the cryptocurrency industry, having repeatedly suggested the NFT project

知情消息來源表明，Zanker是該區塊鏈遊戲項目的推動力，最初計劃在第47任總統就職之前將其推出。 Zanker被認為是特朗普的加密貨幣行業的“指南”，一再建議NFT項目